"What a hunger marketer, Mo Sheng's wisdom is breathtaking!" Li Chengqian said with amazement on his face.

Hunger marketing simply takes people's hearts to the extreme, and people unconsciously manipulate them like marionettes.

The "Secret Works of Mozi" in Merton's mouth has long been spread in Chang'an City, and the various allusions in it are even more thought-provoking, and the hunger marketing at the moment is simply the same.

For the pretense of the name of the Sage of Mo, the fabrication of the secret works of Mozi, Morton has no guilt at all, if you know, the various classics of Confucianism according to the research of later generations, not all of them were done by Confucius, and even many of them are just the name of Confucius by later generations.

Merton reminded some of the hunger marketing needs to be paid attention to in later generations, unlike all kinds of hunger marketing in later generations, Princess Changle's ice cream shop did not deliberately create such a scarce appearance, but really scarce, don't be called a monkey in the future, then smash your own signboard, and prepare for the expansion of supply in the future.

"Okay, then open three at the same time!" Princess Changle said with a final word, her character is also soft inside and strong outside, otherwise she would not resolutely go to the women's medical school to study medicine for the sake of the illness of the eldest grandson queen.

Li Chengqian also nodded, agreeing with Merton's idea.

"I don't know what the name of this shop is?" Merton then realized that the plaque in front of the store had not yet been hung.

"Or call it an ice shop!" Princess Changle thought for a while.

"Ice shop!" Merton was speechless, the name was indeed enough for himself.

"Your Royal Highness, we don't sell ice, we sell ice cream!" Merton shook his head.

"Is there a difference?" Princess Changle looked ignorant.

"Your Royal Highness Princess, ice is an ordinary thing, and we have set such a high price, I am afraid it will reduce the customer's sense of identity." You must know why Häagen-Dazs in later generations sold so expensive, it is not a brand effect, and it is named Ice Shop, which cannot form a brand.

"Or do you want to call it ice and snow?" Li Chengqian suddenly had a whim.

You're still brave enough to reach the end of the world! Merton couldn't help but scold in his heart, looked at Princess Changle on the side, and couldn't help but have an idea: "This shop is opened by the princess, and the things it sells are ice and snow things, why don't you call it Ice and Snow * Strange Fate?" ”

"Ice*Romance?" Li Chengqian and Princess Changle suddenly looked puzzled.

Merton roughly narrated the story of Ice and Snow, and the sisterhood in the story is deep, and the ice cream shop at this moment is also owned by Princess Changle and Princess Jinyang, which is very compatible.

"What a beautiful story?" Princess Changle's eyes were immediately confused, and she was deeply attracted by the story.

Merton smiled slightly, with this story bonus, the ice cream shop can naturally become a sensation in the shortest possible time and achieve the best publicity effect.

"Then use Ice and Snow *Wonderland!" Princess Changle said happily.

When the beautiful story of Ice and Snow * Romance spread to thousands of households with the ink magazine, the entire Chang'an City couldn't help but be fascinated by it.

"Elsa is so powerful, she can make ice and snow?"

"Anna and Elsa are so pitiful, they are obviously a pair of good sisters, but because of a misunderstanding, they can't see each other."

"Xue Bao is so funny! How is it possible for a snowman to even think about spending summer? ”

………………

There are no such wonderful and cool stories in this era, at most some storytellers will be able to win the cheers of everyone, and Frozen is all the rage.

In the shade of various trees in Chang'an City, many teenagers on field vacation, wearing T-shirts and holding ink magazines in their hands, indulged in the story of Frozen over and over again.

"If we had Elsa's magic and could make ice and snow in the summer, we wouldn't have to suffer from the heat." Under the shade of a tree in Dongshi, Gong Yinghao reluctantly put down the ink magazine in his hand, touched a handful of sweat beads, looked up at the hot sun, and sighed.

The public loser and the Mo family are opposites, but he admires Merton very much, and he inquires about all kinds of Merton's deeds clearly, and the ink magazine is even more bought together, of course, it is secretly bought behind the back of the public loser.

"Summer ice, you think you are the Mo family!" A young man in a white shirt beside him sneered, this is Gong Yihong's new partner in Chang'an City, and they are all teenagers from shops around Dongshi.

Gong Yihao looked at the shirt on his companion with envy, and couldn't help but envy in his heart, this shirt he secretly borrowed and worn, but it was much more comfortable than the undershirt on his body, but unfortunately, he had the courage to buy ink magazines secretly, but he didn't have the courage to wear a shirt.

"Huh?" Gong Chenghao was suddenly dejected, and the news of Mo Jiazi's saltpeter ice making spread all over Chang'an City from the court, but saltpeter was a rare thing, let alone ice-making.

"What is this?" Gong Yuhao suddenly looked fixedly at an advertisement under the ink magazine.

Frozen Ice Cream Shop! The addresses of the three stores are printed below, one of which is in the East Market, not far from them.

"A shop that sells ice! Ten pennies for a popsicle, a penny for a piece of ice cream? The white-clothed man also saw it, frowning and reading.

"So expensive!" Gong Yu Hao smacked his tongue.

"It's said in the ink magazine, this is made by the imperial chef Ouchi, think about it, the imperial chefs are all cooking for the emperor, then the craftsmanship must be superb, and the food made must be peerless and delicious, of course it is more expensive." The white-sympathetic young man said excitedly, to be able to gain a foothold in the East City, naturally not a poor household, especially a businessman, who usually has an underground status, and wants to cling to the powerful as a bragging capital, if he can eat the food made by the imperial kitchen, then he naturally has the capital to brag.

At that moment, he excitedly dragged Gong Yihao to the ice cream shop in Dongshi. Gong Yi Hao hesitated for a moment, and couldn't help but touch the money in his pocket, that was the only savings he had, the Gong Loser has recently been following the example of the Mo family, implementing the collective system, and usually only giving some pocket money, this money and silver is also he saved for a long time before saving.

However, he swept the beautiful story of Frozen and followed it with a gritted tooth.

When Gong Yuhao and the others arrived at the Frozen Ice Cream Shop, they found that there was already a long queue in the store, and there was an ice basin around the store, which was immediately cool and pleasant as soon as they entered the store.

"Is this your ice cream? Please use it slowly! ”

Gong Yu Hao handed over a penny of silver, took a plate of ice cream filled with cream and fruit, and couldn't help but feel blood in his heart, just this plate of things actually cost him all his pocket money.

However, by the time he took his first bite, the original heartache had long since disappeared, and he was completely immersed in this unique delicacy.

"Bring me an ice cream," a rich kid behind him quickly took out a penny of silver and put it on the table when he saw Gong Yuhao's look of enjoyment.

"I'm sorry, we're running out of ice cream, so please come back tomorrow!" Zhou Yuchu said with a smile.

Suddenly, Gong Yihao felt that he had added three points of deliciousness.