Hunger marketing proved to be a tried and tested mall trick in later generations, and in just three days, ice cream was already popular all over the city.

"It's delicious."

"Young Master Ben has lived for more than 20 years, and every summer is extremely hot, and he hates summer the most, and now Young Master Ben can't wait to spend summer every day."

"I'll go, it's sold out again!"

………………

The whole Chang'an City was agitated because of ice cream, and everyone who was lucky enough to eat it showed off the deliciousness of ice cream, as if it was superior, and ushered in a group of envious eyes.

The ones that I didn't eat were itchy and unbearable, biting the fruity popsicle in my hand, looking at it with contempt in my mouth, and secretly determined that I must come early tomorrow to buy it.

Fantastic stories, unprecedented hunger marketing, mouth-watering food, and scorching heat combined with word of mouth. The combination of various factors directly detonated the reputation of Frozen.

That's the magic of hunger marketing, the more you can't buy it, the more you want it.

However, not everyone is willing to spend a penny to buy ice cream, a popsicle of ten cents is equally delicious, and it is an open supply, more Chang'an citizens choose to buy fruit-flavored popsicles to relieve the heat, which directly makes the sales of fruit-flavored popsicles continue to rise.

Ten wen is not cheap for ordinary Chang'an citizens, but no one says it is expensive, because everyone knows how precious it is to dig ice in summer.

"It's really unlucky, why is this young master so unlucky, he hasn't bought ice cream for five days in a row!"

Fang Jun bit a fruity popsicle with a gloomy face and entered Mofu, the ice cream was so popular, it naturally attracted the interest of Fang Ergongzi, but unfortunately, the ice cream shop was too popular, and Fang Ergongzi was frustrated again and again, and returned empty-handed every time.

Although the popsicle is also relieving the heat, he has eaten it in Mofu, so naturally it is not very attractive.

"Merton, do you know, the ice cream is made by Imperial Chef Zhou, and you will never forget the taste after taking a bite." By the pool, Fang Er, who had a gloomy face, chattered to Morton, obviously obsessed with it.

"By the way, did you buy it?" Fang Jun couldn't help but ask.

"Didn't buy it!"

Merton shook his head, this sentence was indeed true, he did not buy it, but he had already tasted all the flavors in the palace.

Fang Er said with a disgusted face: "This shop is an advertisement in your Mo family's ink magazine, you don't know, how popular it is now, there are only a hundred copies a day, and there is no more than a point, Li Zhen's cunning and cunning guys actually sent the family to line up there early, once the door opens, it will be sold out in a quarter of an hour, this young master wants to buy tomorrow's one in advance, and it is not sold, I have to say that it is made and sold, if I want to say Moton, the ice making is made by you, why not the Frozen that you opened, it was robbed by this guy!" ”

Fang Jun complained to Merton that if Merton opened a shop, wouldn't he be able to have a way to get ice cream every day, and he wouldn't have to suffer from these things.

Merton laughed, "It's ice cream, I can't get milk." ”

Fang Jun was suddenly frustrated, of course he knew that ice cream was made of milk, and Li Zhen had shown it off to him many times.

"I heard that there are two more in the south of the city and in the west market, why don't you try your luck there!" Qin Huaiyu came from the direction of the kitchen with a plate of enjoyment, and the two behind him also had such expressions.

Fang Jun took a sip and said, "Do you think Young Master Ben didn't go to ......"

Suddenly, Fang Jun's eyes widened, and he looked at the plate in the hands of the three of them in disbelief, only to see Qin Huaiyu and the three of them, each holding a plate of ice cream and eating it deliciously.

"Okay! It turns out that you ...... secretly sent people to line up" Fang Jun gritted his teeth, it was these unruly guys who made him not eat ice cream for several days.

"You're to blame us, it's so hot, who travels so far to buy it?" Yu Chi Baolin looked at Fang Jun like a fool, and immediately caused Fang Jun to suffer 10,000 injuries.

Fang Jun said angrily: "No, it can still be sent to you by Imperial Chef Zhou!" ”

The three of them nodded in unison.

Merton explained with a smile: "They didn't buy it, it was really sent by Imperial Chef Zhou, some time ago, I built a swimming pool in the palace, met Imperial Chef Zhou, and helped a little bit in the ink magazine, which he specially thanked me." ”

Merton didn't dare to tell them that this ice cream shop was opened by the princess, so he had to temporarily push it on Zhou Yuchu.

"No wonder you know there's milk in ice cream?"

Fang Jun suddenly said, only then did he think about it carefully, and suddenly felt that the popularity of Frozen this time had the shadow of Merton, fantasy stories, strange sales strategies, advertisements in ink magazines, and unprecedented food, this is simply the style of the Mo family!

Fang Jun suddenly hated itchy, he couldn't buy it with all his hard work, and these three people actually had food delivered to the door.

"Anything else?" Fang Jun hurriedly asked, now is not the time to settle accounts.

Cheng Chumo smiled and said, "There will be when we leave, but Ziyi is already waiting there." ”

Fang Jun was suddenly in a hurry, regardless of being soaked, put on his clothes and ran in the direction of the back kitchen.

"Sister Ziyi, leave me a copy!" Fang Jun shouted as he ran.

Merton shook his head and smiled, and at the same time deeply felt the popularity of the ice cream shop. After a while, Fang Jun walked out of the back kitchen with ice cream with a smile on his face, and it seemed that he had said good things to Ziyi and promised benefits.

"Cool!"

Fang Junmeimei took a bite of ice cream and exclaimed deliciously.

Qin Huaiyu and the others glanced at Fang Jun with disdain, although they also thought it was delicious, they couldn't understand Fang Jun's feelings.

Merton sighed to himself that this was the power of hunger marketing, and thought to himself that it was time to increase the supply of ice cream.

On the tenth day, the frozen ice cream shop decided to increase its supply to 150 servings per day, which was still in short supply and was sold out in a short time.

The three frozen ice cream parlors in Chang'an City are becoming more and more famous, and they have become a place where people in Chang'an City talk about.

Even though the ice cream parlor has been sold out, it is still open, and the store is equipped with huge ice basins all day long, making the air cool and comfortable, and this is the most comfortable place in Chang'an City.

The Frozen store took the initiative to attack, and under the guidance of Merton, Zhou Yuchu, who had a huge fortune, bought two four-wheeled trucks from each store, and sold fruity popsicles directly along the main street of Chang'an City.

In this hot summer, a wonderful fate of ice and snow conquered Chang'an City in just half a month.