After many people saw this full-page advertisement of Jiujiang Glass Company, they thought that Jiujiang Glass Company wanted to make a lot of money with this dressing mirror auction, but Yang Cheng never thought of making any money on this meniscus mirror, and even thought of making money on the highest-end dressing mirror of the ladies' brand, which is estimated to cost at least two thousand taels of silver, because this thing cannot have much market at all.

Because few people can afford it!

At least, a big businessman of Geng Youhua's level, even Yang Cheng himself, would not be able to spend thousands of taels of silver to buy this kind of thing, even if he was a loser, he would not be a loser to this extent.

Those who can really afford it are those who are the top powerful and rich, those who don't treat money as money, and the number of these people is very small, which means that the shipment of this kind of dressing mirror will be very limited.

At the same time, it is impossible for Yang Cheng to reduce the price to obtain greater shipments, because the cost is there, the cost of more than 1,000 taels of silver, if you add taxes, marketing costs and other costs, in fact, the cost of this kind of dressing mirror is probably more than 2,000 taels of silver, even if Yang Cheng buys 2,000 taels of silver, in fact, he can't make money, he can only maintain not losing money.

But doesn't Yang Cheng know this?

He knows!

But why do you still spend a lot of money on advertising?

The reason is very simple, he wants to use this lady's meniscus limited edition dressing mirror to make a name for himself, and then drive the sales of several other products of the lady's brand, especially their core flagship product lady's clamshell mirror.

Yang Cheng never expected to make money with real luxury accessories such as dressing mirrors, but was ready to make money from those handheld mirrors that cost less than ten taels to dozens of taels of silver!

Although Yang Cheng himself couldn't give an accurate description of his business behavior, if it was Li Xuan, the Son of Heaven, who was here, he would definitely be able to see it.

Yang Cheng wants to build a brand, and what he will sell in the future is not a product, but a brand!

This kind of thing is very common in the commercial society of later generations, those merchants will always come up with something that looks very tall and eye-catching, but what really makes them make money is actually those bargains.

But Yang Cheng's behavior today, many people can't see it, because although many people have done this kind of thing, but now it is a backward information exchange, and all kinds of business behaviors have not been compiled into teaching materials for large-scale dissemination, so although many people may have done some business measures with very good results, but they have not summarized it, and then formed a set of processes or simply various doctrines and the like.

At present, the merchants in the industrial and commercial industry of the Tang Empire still rely on their own ingenuity to do business, rather than what they have learned from various schools and training institutions.

Even if the Tang Dynasty now has several vocational schools and is preparing to open more vocational schools, these vocational schools teach some basic technical things.

As for several universities in China, although they have a variety of new disciplines, they are generally biased towards traditional, such as Guozijian University, they also have economics, business and even engineering and other disciplines.

However, the teaching is some upper-level theories, and the main application level is actually inclined to administrative management, such as studying economics, which is to enter the Ministry of Finance or the Ministry of Taxation in the future.

The same is true of the study of commerce, which is designed to train officials for the development of industry and commerce in the Ministry of Commerce and the local yamen, rather than to train merchants.

This can't be blamed for their lack of progress, but because of the current universities in China, these students are all proud of the sons of heaven, and they are all going to the imperial examination to become officials, and they will only engage in business if they really can't get into the exam and have no choice.

In this environment, Yang Cheng's series of business operations are strange to people, and they can't figure out Yang Cheng's routines, and even Yang Cheng himself can't figure out whether he can succeed in playing like this.

He had an inner thought, but he didn't say that there was such a concept as a brand, he just had a vague idea, that is, how to sell the goods he was producing to rich people.

More often than not, he actually compares himself to himself!

Why?

Because he himself is a rich man, and the mirror of the ladies' brand, its potential target customers, are these rich people, regardless of whether they are rich or small.

After all, you can't expect those families who only earn so many taels of silver a month to take out a dozen taels of silver or even dozens of taels of silver to buy his lady's brand mirror!

Only those rich people who do not have to worry about food and clothing, including the female dependents of the famous gentry, the female dependents of medium and large businessman families, and at least the female dependents of decent families who are small and rich, are the target customers of the lady brand mirror!

And what is the mentality of these people?

Different people have different mindsets!

Yang Cheng doesn't quite understand other people's thoughts, the thoughts of those real powerful and rich people, he naturally can't understand it, because he has never been a person of that class, but Yang Cheng has been in contact with so many people over the years, when he was in school, there were powerful children in his classmates, and there were also gentry children like him, and there were also ordinary landlords, businessmen's children, poor children, basically in a class, people from all social strata would have it.

For those powerful people, money is not a problem at all, and when buying a thing, people don't care about how much money it is, but whether the thing is good or not.

In other words, people only use good ones, and it doesn't matter what the price is.

After all, the expenses needed for daily life are no longer of much significance to them, and a good mirror, one tael of silver or a hundred taels of silver, it makes no difference to them.

And then down, it is a group of gentry like Yang Cheng himself, who has money and status, but there is still some distance from the real magnates, such a class, when necessary, they can not treat money as money, for example, this lady brand holds a mirror, according to the style of more than ten taels to silver to one hundred taels of silver, if it is really good, if it is not ashamed to use, they can also spend more than one hundred taels of silver to buy it.

But they are not so extravagant as to spend hundreds of taels of silver on a broken mirror, because in their opinion, there is no need for this, and people are not stupid, and they will not spend money indiscriminately.

So, their mentality is that if something is really good, the price will be more expensive!

Coming down, it's those little rich people and the like, they have a little money, and they are decent, but their background is too bad, and they are also wearing silk and satin on the surface, and the servants follow, but if you ask them to spend a hundred taels of silver to buy a broken mirror, people will go crazy directly: You are stupid, we are smart people!

But in fact, it is not because they are smart or stupid, but because they don't have much money, and spending a hundred taels of silver to buy a mirror is too extravagant and beyond their means.

However, if something is really good, and the upper class also uses it, they can also grit their teeth and buy it!

Yang Cheng guessed the mentality of his potential target customers based on the classmates and their families he came into contact with when he was in school in the past, and then formulated a sales strategy in a targeted manner.

There are three categories of product lines, which are palm-sized and can be carried with you hand-held mirrors, there are multiple styles, ordinary handhelds, and there are also those with a grip, squares, circles, etc., but the main one is the clamshell type, which is sold quite well when the market is tested in the early stage.

For this reason, Yang Chengcheng has asked the engineers in the factory to design more than ten different clamshell mirror styles according to the circle, the main difference is the difference in packaging materials and patterns, the overall specifications are still maintained, and according to different materials, it is divided into medium and low high when, the low-end is more than ten taels of silver, the mid-range has more than thirty taels of silver, and the high-end price is going to seventy or eighty taels of silver, and the high-end is generally a limited edition.

The starting price of the desktop mirror is also a hundred taels of silver, ranging from one hundred taels to one thousand taels of silver, and the high-end ones also take limited editions.

There are currently two kinds of dressing mirrors, one is the meniscus model, with only one side, and the second is the newly designed dressing mirror with a marine pattern, and Yang Cheng also took a very tall name: the light of the sea god.

At the same time, this Poseidon Light is also a limited edition, only scheduled to build three sides, as for the price and loss or not, Yang Chengcheng didn't think much about it, in short, he asked that this Poseidon Light must be tall, so that people can know at a glance that this thing is a luxury, only the top magnates can afford to use it, and only the top magnates are qualified to use it.

Because, Yang Chengcheng is counting on relying on high-end products to build a reputation, and then drive the sales of ordinary models!

Yang Cheng's series of operations, the production of products is not a problem, and the channels for distributing goods have also been prepared in the past some time.

Now, Yang Chengcheng is waiting for the lady brand mirror to become popular!

And the advertising he spent a lot of money on was indeed effective, and he entrusted the meniscus mirror to the largest auction house in the business area'Shanghai Fuhe Auction House' for auction, and the auction was approaching, and he was becoming more and more worried.

Speaking of which, in order to put this crescent moon lady mirror on the auction, and make this mirror the finale commodity, Yang Cheng also spent a lot of money, not to mention the successful auction to pay up to 15% of the handling fee, but also to give a manager of their a lot of benefits in private, and promised that there will never be a failed auction, and the transaction price will definitely not be less than 5,000 taels of silver.

Otherwise, people wouldn't let Yang Cheng do this at all, after all, they were also worried, even if this broken mirror was a good worker, but someone really spent thousands of taels of silver or even more to auction this broken thing?

If the auction fails, the reputation of their auction house will have to be stinky.

Since Yang Cheng made it clear that he would arrange someone to bid for the auction, and there would be no such thing as an unsuccessful auction, plus this matter was brought down before and after, and one or two thousand silver would have to be credited to the account, so they acquiesced.

However, will there really be a big man who will come to bid for this meniscus mirror?

The auction house doesn't know, and Yang Cheng doesn't know either!

But no matter what the final result is, the auction went ahead as scheduled!

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