Chapter 1183 Advertising that shocked the world

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On the surface, the revision of the commercial law does not seem to have a direct impact on him, but the impact of the commercial law will be on the general environment of all industries and businesses, and as a big businessman, he naturally needs to pay attention to it.

However, after reading it, I can't see anything, because the Tang Dynasty newspaper only discloses the news that the third version of the commercial law is about to be officially implemented, and then it is all about some scenes, and there are not too many details, and the details are often changes in a series of special laws in the future.

Although he did not see any details, Geng Youhua can still feel that after the promulgation of this third edition of the Commercial Law, it may cause further stimulation to the development of industry and commerce in China, so as to thoroughly promote the process of industrialization at the legal level.

Then, while walking into the nearby building, he slowly walked up to the third floor, where his branch was located, and when he went up the stairs, he also flipped through many pages of the newspaper, but most of the things he was not actually interested in, and many of them were skipped after just reading the headline.

On the contrary, when it came to the layout of the Chaobao Palace, he slowed down the reading frequency of ten lines at a glance, and looked at it a little carefully, for those of them who worked hard in Shanghai, in fact, they read the layout of the state capital more than the provincial highway layout and even the national page.

Because the state capital page is generally about local affairs, such as local official changes, policies, and more importantly, the state capital page generally has quite a lot of business information.

Often a commercial the size of a tofu block is hiding a huge business opportunity!

However, today's Songjiang Mansion layout is a bit strange, the first few pages of official report information have passed by, and the later commercial pages, the first page of the page is a full page of advertisements!

As soon as he saw this advertisement, he was curious, by the question, which company was so generous that it used an entire page to advertise.

You must know that when he first came to Shanghai and was about to open up the Jiangnan market, in order to recruit partners, channel providers and advertise his own products, he only spent money on a quarter version of the advertisement, and this cost him thousands of taels of silver!

There is no way, the price of commercial advertisements on the state capital page of Songjiang Mansion is so expensive, and it is even the most expensive state advertisement in the world.

At this price, if it is placed on the layout of other state capitals, it can cover several pages of layout.

However, now someone has made a big deal to directly cover an entire page!

This kind of handwriting, even in Geng Youhua's opinion, is quite large, when was the last time you saw a full-page advertisement? Geng Youhua vaguely remembers that it was an advertisement for shampoo powder played by Xinghua Company at the beginning of the year!

However, Xinghua Company, which is a wholly-owned enterprise of the Royal Assets Division, is a major enterprise of daily chemical products in China, mainly engaged in soap, soap, perfume, shampoo powder, rouge and other shampoo products!

They have long been engaged in the production and sale of soap and soap, and have also introduced perfumes as foreign products, as well as the production of traditional rouge.

At the beginning of the year, they launched the shampoo powder, which can be said to be a sensation in the country, this is the first in China specifically used to wash hair, poured into water and melted to wash hair, and there is also a floral fragrance, and the previous soap, soap comparison, greatly reduced the damage to the hair, the stimulation of the scalp.

And there is a very critical point is that they are directly divided into several grades of products, in addition to the high-end slightly more expensive, the low-end prices are very close to the people, at a glance, you know, this is ready to sell products to women across the country, those who have money buy expensive, those who have no money buy cheap, except for poor families, ordinary people can afford to use

It is rumored that after this thing went on the market, in front of some shops, there was an unprecedented queue, well, the queue was naturally some big men, all of whom were rushed by the women of the family to rush over to buy shampoo powder for the first time!

Some people even say that there are at least 80 million women in the country at present, and even if only one woman earns one or two pieces of silver, it is at least 80 million taels of silver!

Of course, this is only hypothetical, because Xinghua does not have a patent right for this thing, and the patent right for this thing, like many products, is in the hands of the Royal Institute of Technology.

However, the Royal Institute of Technology has a wide range of applications for these products, and at the same time does not need to carry out strict technical blockade of products, its patent authorization is relatively relaxed, basically as long as the money is given, then the patent is granted, of course, the basic patent is authorized out, the specific production and follow-up improvement or something, the Royal Institute of Technology does not care, depending on the ability of the major manufacturers to compete.

Shampoo powder, which can almost be said to be epoch-making, and has great market potential, almost every woman wants to have a product, Xinghua Company, as the first company to obtain patent authorization and launch the product for the first time, spends a lot of money on a whole page of advertising, that is normal.

But today, someone spends a lot of money on advertising?

Geng Youhua became interested and looked at it carefully!

The first line of big words that catches your eye: a symbol of status, a manifestation of dignity!

The number of words in the second line of large characters is less: Lady brand mirror, make you more beautiful!

Seeing the word mirror, Geng Youhua felt that the principal of Jiujiang Glass Company, who played the advertisement, was amused, so he still needed to advertise once the mirror was broken? And what is the symbol of status, the embodiment of dignity.

Pull a few orders, what age is this, I thought it was the former Ming Dynasty, a palm-sized mirror can be sold for as little as a few taels and dozens of taels, and as high as hundreds of taels of silver.

At that time, it was because there were no domestic mirrors, and the mirrors were all shipped from Europe by those Western barbarians, and the prices were extremely high.

But now, this mirror has long been turned into an ordinary commodity, and it can be bought for a few dollars of silver, even if it is a slightly larger desktop mirror, it is only a few dozen taels of silver.

Just these dozens of taels of silver, do you still want to reflect the dignity? Status?

This Jiujiang Glass Company, he has also heard, the five major glass companies in China, Geng Youhua is also a big businessman, although not peers, but Jiujiang Glass Company is the only five glass manufacturers in China after all, this is normal to hear of Jiujiang Glass Company, but as far as he knows, this company should be precision glassware, in the laboratory of its own factory, there are a lot of Jiujiang Glass Company production of various glass equipment, beakers, test tubes and the like.

As for the mirror, I heard that I have always bought it in Jiangxi, anyway, in Shanghai and even in the entire Jiangnan area, it is impossible to see the mirror of Jiujiang Glass Company.

When did it start, this company also began to seize the Jiangnan market!

It seems that this Jiujiang Glass Company, like its own Geng's porcelain company, is not satisfied with the original market, and wants to enter Jiangnan, the largest market in China.

It's just that the direction they chose seems to be a little wrong, to do the glass industry, precision glass can be engaged, the market for architectural glass is also very large, not to mention mirrors, the main products of glass products.

But engage in high-end mirrors?

That's a bit silly!

Look closely, it is said that Jiujiang Glass Company is ready to hold an auction in the largest auction house in the trade area three days later, the auction is the lady's meniscus limited edition dressing mirror, and claims that this dressing mirror is so far, the most high-end quality mirror, reflecting the high-tech at the same time, it is also the most expensive packaging material, the most senior, the most exquisite craftsmanship of the old craftsman to encapsulate, so as to create the country's most high-end dressing mirror!

And the meniscus is limited, only one side is produced, and the seller does not have to worry about the appearance of a second mirror of the same kind!

It's the only one!

Although the advertisement does not mention the auction price, but the thing that can be advertised with a whole page, and there is only one side of the dressing mirror, think about it with your toes, you know that the starting price of this thing is definitely not cheap, it will be very, very expensive, and if it can be successfully auctioned, it is estimated that the transaction price will be higher than the auction price, and it is possible to increase it by thousands or even tens of thousands.

Although Geng Youhua has money, he has a big family and a lot of places to use money, and he is building a Shanghai branch, so naturally he will not spend thousands of taels of silver to buy the first dressing mirror in China.

So he was just surprised by the generosity of this Jiujiang Glass Company, and then laughed at the stupid behavior of the principal of Jiujiang Glass Company in his heart, it would be strange if this broken mirror could be sold, and even if it could be sold, it would probably kill them.

Not to mention anything else, just this full-page advertisement, you can't get it without seven or eight thousand taels of silver, plus others, the cost is probably more than 10,000 taels of silver, and the broken mirror can be sold for tens of thousands of taels of silver?

Ghosts don't believe it!

There are a lot of people who have the same idea as Geng Youhua, and after seeing this full-page advertisement, the first reaction of many people is: This broken advertisement was done by that fool?

Geng Youhua and everyone guessed well, Yang Cheng's investment in this matter has indeed exceeded 10,000 taels of silver, and there is a high probability that the self-proclaimed one in the country, the most high-end, representing the highest technology and the most exquisite traditional craftsmanship of the women's meniscus limited edition women's brand dressing mirror, can not be sold for 10,000 taels of silver, Geng Youhua estimated, it is estimated that two or three thousand taels of silver will be the sky.

There may even be a failed auction!

But this is not afraid, he has already arranged the back hand, if there is no rich man to take it, the person he arranged will raise the card to bid, and then it will even push the price to more than 10,000 taels of silver, anyway, this money is also left hand in and right hand out, it doesn't matter how much it is.

As long as the auction is successful, and then spend money to create public opinion, it is bound to make people think: the lady brand mirror is expensive, high-end, the most advanced high-tech and the combination of traditional craftsmanship, exclusive to the rich!