Chapter 1177: Yang Cheng's Sales Journey
After looking at a few samples manufactured in the early stage, Yang Chengcheng is firm in his strategy, that is, to take the high-end route, and this high-end is not an ordinary high-end, but a high-end of luxury jewelry.
In addition to the high quality of the mirror itself, efforts must also be made on the packaging, so that people can know at a glance that this mirror is a high-end luxury mirror.
After a tense sample trial, even because the trial samples cost more than a thousand taels of silver, Yang Cheng finally saw a few packaged samples, a few are relatively small in area, only a palm-sized hand-held mirror, but its appearance is more special, not the traditional kind just have a frame to wrap the lens up, but the use of clamshell type sterling silver packaging, the shell is also carved with exquisite patterns, this pattern is not a random carved pattern, but a relatively simple picture, A lady leaned against the window, looking up at the moonlight.
The pattern is the most precise machine engraving that can be done in this year, according to the people of Zhaoqing Machinery Company, the accuracy of this engraving is no less than the accuracy of the Mint to make silver coins and gold coins.
This kind of product is called the lady mirror, is Yang Cheng is ready to use the volume, create a lot of profit products, although this kind of lady mirror looks very luxurious, but the cost of this small size of the lens is very low, even if the highest quality lens is used, the cost of the single-sided lens will not exceed five dollars of silver, and the packaging cost is more expensive, but it is less than three taels of silver.
But in Yang Cheng's plan, the factory price of this kind of clamshell lady mirror must reach at least six taels of silver, and if you don't double your earnings, you don't want to say that you are doing luxury jewelry business.
In addition to this clamshell handheld mirror, there is a relatively large size, about 20 centimeters square table mirror, the same packaging is quite luxurious, the cost of this mirror is relatively high, the total cost is about sixty taels of silver, the reason why it has become so expensive, is because the larger the glass area now, the manufacturing cost is also doubled.
The cost of making a glass with a length of 20 centimeters and a width is several times more than that of glass with a length and width of 15 centimeters.
This doubling of manufacturing costs also makes large-area mirrors very expensive.
There is another sample, which has only one side, but although there is only one side, it makes it impossible for everyone to take their eyes off!
This full-body dressing mirror has a height of an astonishing one meter two and a width of forty-five centimeters, which is an astonishing glass of this size in contemporary times.
And more importantly, even if the area is so huge, but its mirror surface is maintained quite high quality, the overall light transmittance, reflectivity and other key data, are all popular on the market now popular other large-area dressing mirrors.
Don't underestimate this mirror, but this mirror truly represents the highest level of precision glass manufacturing of Jiujiang Glass Company!
Not to mention the packaging or anything, but this large-area mirror, its manufacturing cost is more than four hundred taels of silver, the reason why there is such a high cost, naturally not because the sand is valuable, but because the yield rate is too low, which leads to the consumption of a lot of manpower and material resources and other costs.
The cost of a commodity can never simply look at how much its raw materials are, but also add various costs such as manpower, equipment depreciation, taxes and so on.
In order to match this glass, which itself represents the highest contemporary glass manufacturing process, Yang Cheng specially invited several senior craftsmen to create a frame by hand!
The main body of the frame is not simply made of gold, silver, these mundane affairs, but the use of gold silk nanmu, and then carved by hand, and then used gold wire edging, and inlaid with a lot of jade, although the quality of these jade is not the highest grade, the size is not large, but it is also a first-class jade.
The materials used in this frame, plus the labor cost, are worth more than 700 taels of silver alone.
In other words, the cost price of this dressing mirror, which has only one side, is nearly 1,300 taels of silver, and as for how much it can be sold for, to be honest, Yang Cheng himself doesn't know.
Spending a few hundred taels of silver to buy a dressing mirror is nothing for many wealthy families today, but if it is thousands of taels of silver, even if it is a prestigious gentry family like Yang Cheng's own family, I am afraid that you will have to consider one or two.
Yang Cheng personally instructed his subordinates with the most flexible hands and feet to carefully wrap this mirror, in addition to the soft materials filled inside, the outer layer is the most top-quality silk, and the wooden box used to hold this mirror is also a wooden box made of precious materials.
As for the other samples, although the value is not so great, but the packaging is quite good, and then Yang Cheng took people and these samples to start his sales journey.
He first went to the glass trading company that signed an order with himself before, this trading company was also opened by Suzhou people, and the market for Suzhou was mainly Suzhou, although they only did business in Suzhou, but Suzhou was also one of the best in the south of the Yangtze River, with many rich people, and the purchasing power of the people was quite strong, and the sales of goods in the new era of glass manufacturing were quite good.
But when their person in charge saw these samples brought by Yang Cheng, he himself opened his mouth wide!
He couldn't believe that he could do it like this with just a mirror!
As a glass trader, he can clearly judge the quality of these samples, needless to say, they are definitely the best on the market today, and he has been in the glass trade for several years, and it is the first time he has seen such a high-quality mirror.
And look at this packaging, gold, silver and jade plus precision carving, this palm-sized clamshell lady mirror in his hand, he is even afraid that his hand will slip and let this small mirror fall to the ground, this drop, that is a dozen taels of silver!
The price of this small-sized mirror on the market today is not very expensive, and in the early years, it may be able to sell for a few taels of silver, but now, those with better workmanship can only buy about one or two silver, and the ordinary, a few dollars of silver can be bought.
However, this clamshell lady's mirror, put on the market to say less than ten taels of silver, although this is the retail price, if he buys these clamshell lady's mirrors, the wholesale price must not be more than ten taels of silver, but six or seven taels of silver must be indispensable.
Because he can probably guess by visual inspection alone, the cost of this mirror is probably two taels of silver, and the cost of packaging is probably about three taels of silver, that is to say, the cost is about five taels of silver, and Jiujiang Glass Company must be profitable, plus a point, the wholesale price cannot be less than six taels of silver, and can even reach seven taels of silver.
Coupled with the profits of these trading companies and the cost of transportation, and then the profits of the retail stores, even if they are sold to the relatively close Suzhou Prefecture, the retail price must reach at least more than fifteen taels of silver, otherwise, they will not be able to make a few dollars.
In these years, the transportation cost is high, and the tax cost is also high, so how can you make money if you don't buy it more expensive.
At this point, he underestimated the production process of Jiujiang Glass Company, if it was other glass companies to engage in this kind of silver, it was estimated that it would cost two taels of silver, but in Jiujiang Glass Company, the cost of producing this kind of mirror was about one or two silver.
Next, when he saw the twenty-centimeter desktop mirror, he was not too surprised.
What really surprised him was that the almost one-man tall dressing mirror, which was still a mirror? It's a work of art, or even a treasure!
Just looking at the first glance of this dressing mirror, he is accustomed to evaluating the cost, and then reached a figure that makes him staggering, the lens alone in this dressing mirror, the cost of which may be thousands of taels of silver!
Because he didn't know the technology of Jiujiang Glass Company, he still inferred from the cost of other glass manufacturers on the market, so it was naturally difficult to judge the true cost of Jiujiang Glass Company.
After reading these things, he looked up at Yang Cheng, and then felt that this person must be crazy, did he think that someone would really buy such an expensive mirror?
Speaking of the ground, mirrors are just daily life items, although even the cheapest mirrors are not affordable for poor families, and those customers with large-area dressing mirrors are those who are rich.
But no matter how rich people are, it is unlikely that they will buy such a mirror for a few thousand taels of silver!
Neuropathy is this!
If it was many years ago, the Royal Institute of Technology had not yet figured out the glass manufacturing process, and there were only a very small number of mirrors sold by overseas merchants in East Asia, and it was possible to buy thousands of taels or even tens of thousands of taels of this large-area dressing mirror in this kind of large-area dressing mirror in the whole land of China, and it was not impossible to sell it at this price.
But now, glass is not a novelty, the five major glass companies in China, almost all the glass to buy the country, the cheapest small mirror, the price is only a few dollars of silver, ordinary people gritted their teeth, can buy one.
In order to compete for the market, domestic glass companies are all working hard to improve the process, reduce costs, and try to sell mirrors to everyone.
Nowadays, this Yang Cheng is not taking the usual path, he didn't do anything to reduce the cost at all, but sacrificed the cost for the sake of quality, this is just a mirror, you are doing the same as luxury jewelry, how can you sell it, everyone is not stupid, people can buy a mirror of the same size with a few dollars of silver, why use more than ten taels of silver to buy your clamshell lady mirror!