Chapter 1176 It must be expensive, and if it is not expensive, it cannot be sold

Now it's finally good, the loan is there, the equipment is there, as for the factory, it has long been rented, in the southeast corner of the first industrial zone, the geographical location is not bad, that is, the area of the plant is smaller, and the rent is slightly expensive, but considering that the front is the wharf, which is convenient for future transportation and avoids the fragmentation of glass products during the early transportation, Yang Chengcai rented this place as a factory.

Seeing that the technicians sent by Zhaoqing Machinery Company and the more than a dozen technicians he brought from Jiujiang were installing and debugging equipment, Yang Cheng breathed a sigh of relief in his heart, and the next step was to start recruiting a large number of ordinary employees.

In addition, this sales matter is also on the agenda, otherwise the thing is produced, but it can't be sold, then it will be troublesome!

And Jiujiang head office, only in Jiangxi there are more detailed sales channels, and in other places, only in a few places there are large channel dealers, and generally for major schools and enterprises, in addition to Jiangxi, other places in the daily consumption market channels, Jiujiang glass company really does not, because they did not sell consumer-grade glass products to other provinces before.

Today, Yang Cheng is involved in consumer glass products in Shanghai, whether it is high-end mirrors or handicrafts, they are aimed at ordinary consumers, rather than major schools or enterprises, so sales channels also need to be newly established.

After letting the Feng housekeeper who was brought to handle the installation and commissioning of the equipment in the factory, and arranging for someone to recruit employees, Yang Cheng began to get busy again, and he was going to find those trading companies and other channel providers in order to receive orders.

But to his disappointment, he ran four or five traders engaged in glass products in a row, but they did not get too good results.

This is not to say that others have rejected or belittled him, in fact, the people of these trading companies are very polite to him, after all, these traders are specialized in glass manufacturing, and they are quite familiar with Jiujiang Glass Company.

But they all said that Jiujiang Glass Company used to be engaged in precision glass products, which suddenly said that it would enter the consumer market on a large scale, and more importantly, they had not had any contact with Jiujiang Glass Company before.

Yang Cheng ran four or five stores, but only received three small orders, and it was the kind of sample order, and the amount of the order was very small.

The total value of these orders is only a few hundred taels of silver, which is far from enough for the Shanghai branch of Jiujiang Glass Company.

Although the initial investment of this branch is only more than 10,000 taels of silver, but this is just the beginning, as long as it starts, the head office will definitely increase the investment, and the investment scale of this branch may reach 100,000 taels of silver or even higher.

With such a large investment, it cannot be supported without enough orders.

But now Yang Cheng doesn't have a very good way, after all, even the samples have not been produced, which is already rare to receive a few small sample orders, as for large orders, it is not so easy.

Therefore, Yang Cheng can only run around the trade area every day, his target is from the beginning of the glass manufacturing traders, to ordinary traders, and in the end, he even runs to contact those traders who specialize in export business, but the effect is not very good.

These traders have cooperated with each other before, that is, the other four glass production companies in China, and the consumer glass products of Jiujiang Glass Company are only limited to Jiangxi, and there is no contact with these traders from other provinces.

Without contact, there is no trust, and this order is naturally difficult to get.

However, after running down like this, there are all kinds of small orders, and they can be regarded as getting more than a dozen small orders, although they have not given any intention orders such as deposits, and the amount is not large, and the total amount of orders is only more than 1,000 taels of silver, but Yang Cheng knows that this is basically the limit.

Next, what he has to do is to wait for the samples to come out, and provide these samples to the major trading companies, as long as the products are good enough and the price is advantageous, those mercenary traders will immediately change their attitudes.

At that time, the order will not have to be worried!

In order to improve efficiency, and more importantly, for the continuous stability of power, Yang Cheng even purchased a state-of-the-art steam engine for power.

Half a month later, they carried out the first batch of sample trial production!

After the sample was produced, more than a dozen technicians in the company looked at it one by one, Yang Cheng didn't know much about the detailed technical matters, but looking at the expressions of the technicians, he knew that this product might not be good.

Sure enough, the technical manager in charge of the technical department of the branch quickly found Yang Cheng with a worried face, and said in a low voice: "Second young master, there is a gap between this product and what we estimated before!" ”

When Yang Cheng heard this, he secretly said in his heart, it's really bad, numb!

But his face still pretended to be calm and said, "What is the specific condition?"

The technical manager said: "This batch of samples is a square mirror with a length of 25 centimeters and a width of 18 centimeters. ”

Yang Chengdao: "How much lower is the yield rate than expected?" ”

"I'm afraid it's only about half of the plan" The technical manager said cautiously, the production of such a product is like this, and his responsibility is naturally not small, after all, he is responsible for the technical matters of this share.

But in fact, he, the technical director, used to be in the main factory, although he was also responsible for the production process of mirrors, but at that time, the mirrors they engaged in were ordinary mirrors, and the quality requirements were average.

However, now to make high-end products, although the quality has come up, but the yield rate is low scary, so to make a high-end mirror, I am afraid that I have to buy more than eighty silver to be able to recover the cost, if you want to make a profit, you have to continue to raise the price to one hundred taels of silver.

However, the glass industry in the empire is not developing slowly, and the mirrors of the same size produced by the other four glass companies are generally sold for less than fifty taels of silver, which is still the retail price, and if it is the factory price, it will be even lower.

A mirror of the same size, people only sell it for fifty taels, and you sell it for one hundred, can this be sold?

After Yang Cheng heard this, he also frowned, and then said: "What about the quality, how is it better than the same specifications on the market?" ”

Speaking of quality, this technical manager is the spirit, they Jiujiang Glass Company, originally focused on precision glass, the quality of the high-end glass made by this is naturally not too bad.

Immediately, he said: "The quality is better than the market, and it is much better, you can come and see the comparison!" ”

Saying that, someone took out two mirrors, about the same size, both of which are square mirrors with a relatively large area, which are high-end products on the market, and only looked at it for the first time, Yang Chengcheng felt the gap between the two.

One of them was already packaged, that is, the mirror they bought from the market, and the other was a mirror that was not packaged and smooth, but at the first glance, Yang Chengcheng felt the gap.

The mirrors purchased on the market, at first glance, I think it's okay, and it's quite clear to shine, and it's not many times stronger than the previous copper mirrors or something.

But compared with the sample that has just been produced, the gap is not small, when looking in the mirror, you can obviously feel more clean, and even make Yang Cheng feel more handsome.

This mirror is a good thing!

Yang Cheng feels that if he is a consumer, when he goes to buy a mirror, he will definitely choose this side with higher definition, even if the price is more expensive, anyway, he is not short of money, and he must use the best if he wants to use it.

But for most consumers, especially this kind of mirror is said to be a high-end product, but the actual potential target is those middle-class families, and the main application is used as a small dressing mirror, as for the handheld mirror, it is generally the kind that is the size of a palm.

And the dressing mirrors of the rich are generally the kind of dressing mirrors that are dozens or even more than one meter high, at least twenty or thirty centimeters wide, or even fifty or sixty centimeters, the price is quite expensive, often hundreds of taels of silver, large area, good quality and luxurious packaging, thousands of taels of silver people can afford it.

Finally, Yang Chengdao: "If we maintain this quality, what is the maximum size we can do?" ”

Although Yang Cheng doesn't know about technology, he also knows that whether it is a mirror or an ordinary glass manufacturing now, the bigger the more expensive, and the price of a large dressing mirror with good condition is quite expensive.

The technical manager said: "Big can continue to be bigger, even if it is the largest dressing mirror on the market, it is possible, but the yield rate will definitely be greatly reduced, I am afraid that only half of the yield rate of the same specification dressing mirror on the market will be about half!" ”

After hearing this, Yang Cheng said: "Let's make a sample first!" ”

"Make a sample?" The technical manager is also a little puzzled, this kind of large dressing mirror to maintain this high quality, the yield rate is too low, the cost is quite high, this to get a sample, I am afraid it will cost hundreds of taels of silver.

Yang Cheng nodded, and then said: "Yes, just do it according to the largest size on the market at present, no, a bigger size than them!" ”

Since you want to be high-end, then you will do it to the extreme, Yang Cheng now sees these samples, and he no longer thinks that there is any market for these samples, the area is not big or small, the rich people are too small, and the people who want it are too expensive.

really wants to make money, Yang Cheng feels that he has to go to the extreme, either big or small!

The big ones are large dressing mirrors, and the small ones are those hand-held mirrors, and both of them are of good quality and expensive, and then they are packaged with the most luxurious materials, and the small hand-held mirrors are framed with gold and silver, inlaid with various jade and the like.

The quality should be good, this is needless to say, this is their core competitiveness, cost has never been their core competitiveness!

As for the high price, this is because Yang Cheng has taken into account his own buying psychology, and his own purchasing psychology can generally represent the purchasing psychology of most upper-class society.

The quality is good, the price is expensive, and the rest has to consider the face problem!

That's why the packaging has to be luxurious!

The same high-quality hand-held mirror, the former ordinary packaging costs one tael of silver, the latter luxury packaging costs one hundred taels of silver, and most of the ladies who are not bad for money will choose the kind of one hundred taels of silver!

There is no other reason, these rich wives and young ladies sit together, and when they take out a small mirror to see if the makeup on their faces has been washed off after eating and drinking, you take out a mirror with ordinary packaging, but the young lady on the opposite side takes out a mirror that you know is extremely expensive at a glance.

That's definitely critical damage!

Therefore, luxury jewelry must be expensive, and it can't be sold if it's not expensive!