Eight strategies for marketing
Fu Shengsheng shook his head and chuckled: "I have to answer, one is for credibility, and the other is that the white proprietor only sees the identity of the subordinate but does not see the ability of the subordinate below!" ”
Bai Lai nodded, and his heart became more and more recognized for dealing with his life.
Fu Shengsheng continued: "Even if you have this wine brewing method, this matter is extremely difficult in the eyes of the proprietor, and now the development, promotion, and consumption methods of the wine industry cannot support a big leap in the guild, because wine is very common, and even ordinary people can make their own wine, and the taste is not much different, so the demand for wine from other channels will not be strong, and the wine cannot be sold at a good price, resulting in a low profit from selling wine!" ”
Bai Lai nodded and said, "That's right."
Fu Shengsheng continued: "But it's different now, there are eight marketing strategies for the proprietor to refer to!" One of them: as long as the wine brewed under the launch will arouse everyone's love, and the wine-making method and the wine brewed in the next are cut off from the world, and the process, equipment, and materials are extremely demanding, which almost makes it very difficult for the folk to imitate this wine, as long as we control the sales channels, it is easy to achieve exclusive monopoly! This so-called: things are expensive, so the profit can be doubled! ”
After another sip of wine, Fu Shengsheng continued: "Second: we do not sell wine to everyone, but divide the wine into several levels and sell it to people of different statuses, such as the rich, officials, and nobles. This so-called: things are expensive to people, so the profit can be doubled! ”
"Thirdly, even in the face of the people who sell wine, we do not meet their needs at one time, but only provide a small number of fine wines to the market at a time, so that most people can't buy them! This so-called: it is hard to find money, so the profit can be doubled! ”
"Fourth: regularly launch a series of new products, only sell a few bottles, name the wine separately, and its wine vessels are also specially made, and then sold in the form of auction! This so-called: the highest price wins, so the profit can be doubled! ”
"Fifth: launch different wines for different places and scenes, and give them special meanings, such as wedding banquets, entertaining VIPs, government banquets, etc., so that they can improve their value! This so-called: exclusive wine supply, so the profit can be doubled! ”
"Sixth: Introduce wine with different meanings for high-level literati and warriors, in order to express their status and emotions among literati or warriors! This so-called: fine wine with heroes, so the profit can be doubled! ”
"Seventh: regularly launch a collection series, the wine vessel is made of rare materials, the appearance of special design, and with special raw materials and technology, this wine is mainly for collection! Hold regular auctions of collections to take the opportunity to raise the price and grade of collections! This so-called: strange goods can live, so the profit can be doubled! ”
"Eighth: for men and women, we will introduce wine with different flavors, tastes and colors, give different meanings, and adapt to different moods, such as happiness, love, sadness, loneliness, etc., so as to stimulate people's dependence on wine! This so-called: borrowing wine to lyrical, so the profit can be doubled! ”
"This marketing strategy is the guarantee of the next, if you participate in the next, you will be successful! I wonder if the white proprietor is satisfied? After Fu Shengsheng finished speaking, he looked at Bai Lai with a smile.
At this time, Bai Lai's mouth was O-shaped, and his face was full of shock, and he didn't react until he had to ask for a lifetime, and he was overjoyed! Suddenly stood up and walked to Fu Shengsheng's side, grabbed his hands and helped him up, clasped his hands into fists, and bowed down again: "These eight strategies are really business immortals, with these eight strategies, why worry about Jin Yue Guild not becoming the first guild in the world!" Ran Gongzi is really a genius! The old man is far away, and the old man wants to ask the son to lead the guild, and he hopes that the son can help the chamber of commerce! ”
Fu Shengsheng gently helped Bai Lai and sent him back to his original seat, and after he sat down, he also returned to his original seat and sat down, arched his hand and said: "Don't worry, the proprietor will definitely help Jin Yue Guild!" ”
Bai Hai was overjoyed, and Fu Shengsheng said: "However, this leadership guild is absolutely indispensable, first, although there are strange strategies in the next place, there is no business experience and no connections, and the qualifications are still shallow!" The second is to spend his mind on the research and development of new products, and he is not afraid to tell the proprietor that in addition to wine, there are many peerless techniques in the next, which can not only make the guild profitable but also improve the living standards of the people, if this cooperation is successful, you can continue to cooperate! The third is that there are more important things to do in the next place, and the proprietor may need more help at that time! ”
Bai Hai was a little disappointed, it has been basically difficult for him to make an inch of progress for so many years, and his children have no ambition to do business, anyway, he has to take more than half of the profits in his life, it is better to throw it to him to do it, and he will save himself a lot of trouble, but after thinking about it carefully, he quickly realized another intention of Fu Shengsheng, whether it is thinking or ability, it can be seen that Fu Shengsheng is the dragon and phoenix among people, and he must have the ambition of Lingyun, plus the relationship with the Shui family... Its future is limitless, and its needs are certainly not something that a small chamber of commerce can meet.
Bai Hai's heart was a little confused, he understood the relationship between officials and businessmen very well, if he could really give great help on this road, then one day he would definitely be able to get a huge reward! But if you fail, you will also be destroyed! If you wait to do something to help in the future, you can't do it, this is the icing on the cake, it is difficult to send charcoal in the snow, only in the snow to send charcoal can show sincerity! It's just that now the troubled times don't know how far they will develop, if you don't look for a backer, I'm afraid that sooner or later you will suffer a catastrophe! This son is an immortal disciple, with peerless skills, so he has a great chance of success, since this is the case, it is better to express my position now, to show my sincerity and determination!
Thinking of this, Bai Hai's eyes lit up, and he suddenly made a decision in his heart, got up and came to Fu Shengsheng's table to bow his head, and said: "Childe has both earth-shattering ability and Lingyun's ambition, and he will be able to achieve Haotian's career in the future, the villain is not talented, I am willing to serve Gongzi as the master, follow Gongzi for life, and help Gongzi's great cause!" I hope that the prince will accept! ”
Fu Shengsheng was overjoyed and surprised in his heart, this joy was that he inexplicably found the first very important helper, and it was also heavyweight, and it would be much easier for him to spend money in the future; What is surprising is that he did not clearly express what his ambitions are, but he was seen through by Bai Lai at a glance! Hey, who said that the ancients were stupid, this comprehension is first-class, it seems that you have to be very careful in the future, don't let people see the clues at will, fortunately, you are lucky, this stupid person has a stupid blessing, but it also shows that the heart of the people, the destiny of heaven, the use of good can bring a lot of help to yourself.
Fu Shengsheng hurriedly got up and helped Bai Lai up, and laughed: "Haha, it's really good, it's really like a fish in water to have the help of the white proprietor today, and I will definitely live up to the expectations of the white proprietor!" ”
Bai Lai was overjoyed when he heard this, and then bowed to the heavens and said: "Thank you Lord for your success, I hereby swear, I will do my best to assist the Lord and never give up, if I violate my oath, I am willing to be beaten by heaven..."
Before the words fell, Fu Shengsheng hurriedly stopped and helped Bai Lai Zhengse and said: "Bai Dongzhu doesn't need to swear, if the man is trustworthy, even if the sword and axe are combined, he will not lose his trust; If the man has no faith, even if he threatens the whole family, I am afraid that he will not be able to stop his betrayal! I believe that the white proprietor is a person of great faith! ”
Fu Shengsheng's move moved Bai Lai, because no matter when he expresses loyalty, he needs to swear or even take his family as a hostage, and Fu Shengsheng's practice today also shows his open-mindedness, so he is even more determined in his decision! At this time, seeing that Fu Shengsheng still claimed to be below, he said in fear: "The lord must no longer claim to be below, and he must not call the slave the proprietor, please call the lord the name of the slave in the future!" ”
Fu Shengsheng knew that some things had to be done with the trend, and being too polite would cause unnecessary suspicion, so he smiled and said, "Okay, come in vain!" In this way, do not call yourself a minion, because you are not my minion, you are my helper! It's okay to call yourself an old man! ”
Bai Lai was shocked when he heard this, and immediately bowed and said: "The lord must not be like this, since ancient times, the lord must have supreme dignity, and the rewards and punishments are clear, this ritual law must not be messed up, if this is the case today, how to lead others in the future, I hope the lord will think twice!" ”
Having said that, Bai Lai was still very moved in his heart, and his lord was really different.
Seeing this, Fu Shengsheng hurriedly helped Bai Lai and said, "In this way, then do as you say!" Come in vain! ”
"The minions are here!"
"Now the time is not ripe, our relationship should not be exposed too early, so in private, you and I are commensurate with master and servant, how Akari was called before, and how will he be called in the future!" Fu Shengsheng said seriously.
Bai Lai did not hesitate at all, and responded: "Obey!" ”
"Come on, you sit back in your place, and now let's discuss the implementation plan!" Fu Shengsheng didn't be polite again, and went back to his place and sat down after speaking.
"Yes!" After speaking, Bai Lai also bowed down and sat back in his place.
After clarifying the relationship between master and servant, the two began to discuss, saying that it was a discussion, but in fact, Fu Shengsheng was talking alone, and he was listening in vain.
Fu Shengsheng decided not to sign the agreement again, the first step: first build a distillery and a blacksmith shop in a remote area, and arrange people to protect it, the entry of relevant materials and the shipment of finished wine must be confidential, the brewing master and blacksmith must choose absolutely reliable, trained by Fu Shengsheng himself, and the equipment and wine vessels are designed by Fu Shengsheng himself, and handed over to the blacksmith shop to build.
Step 2: Find a suitable background and origin for this wine, collectively known as immortal brewing, which can be said to be the brewing method handed down by the wine fairy to strengthen its mystery and nobility. The price of the wine starts from 1 tael of silver, and then sets up a luxury series, starting from 1 tael of gold, every 5 taels of gold is a grade, called Baihua, Qiulu, Tusu, Taixi, Lingqiong, Ethereal, Jiudan, Tianru, etc.
Step 3: Pan under the Moon Appreciation Building, make it the most luxurious leisure and entertainment place integrating eating, drinking, prostitution and gambling in Water Moon City, because it has considerable influence in Water Moon City, so that it can be promoted to get twice the result with half the effort, Moon Appreciation Building is an industry under the name of the Lord of Water Moon City, you can buy the Moon Appreciation Building and then give away the Moon Appreciation Building shares, so that it can account for a large share It doesn't matter, so that it can be used as a help for Water Moon City!
Step 4: Plate several major brothels in the city, select those with the best appearance and arrange them to the moon appreciation building, and according to the requirements of Fu Shengsheng, the guild will uniformly train them in the etiquette and process of receiving and entertaining customers.
Step 5: Distribute invitations in the name of the city lord, and invite the city's high-ranking nobles and several nearby city lords who have a good relationship with the city lord of Water Moon City to hold a wine appreciation meeting in the Moon Viewing Tower! A variety of low-alcohol wines will be launched at the conference for everyone to taste for free, accompanied by beautiful women! Then a lucky draw will be held, and the winners will get a better purity wine and can be accompanied by the water moon building! The whole city vigorously publicizes, and it is best to be able to do the moon viewing building in front of the crowd on the same day!
Step 6: The next day after the wine appreciation meeting, a store will be set up on the side of the Shuiyue Building to sell wine, only in the morning every day, only 100 pots will be sold every day, and the proofing will be sold out, and the sales will be increased in batches according to the sales situation.
Step 7:...
This arrangement made Bai Lai admire him so much... However, Bai Lai also raised doubts, why not directly in Longdan City, the capital of Qinzhou. In fact, Fu has also considered this problem all his life, especially after knowing that the Bai family is a big family in Longdan City, but Longdan City is the capital of Qinzhou, and the forces are intertwined, and the Bai family's forces can still be a little interesting in a Water Moon City, but it is not enough to see in Longdan City, this matter may be swallowed up by other forces before it is done! In addition, his most important purpose is not to do business, to survive in troubled times depends on strength, and the criterion for measuring strength is the army! What he needs is to control and master the army of a city, and use this city as a base, and he needs to collect profits to the base, not in the capital, and the Tiangao Emperor of Water Moon City is far from the best choice!
If the sale of wine can be carried out smoothly, with the full support of the guild, the trip to the martial arts hall will not be so urgent, and now it is necessary to start preparations at the same time, and now the chaos is frequent, maybe one day the world will be in chaos, and it is necessary to quickly form its own forces, so that they can have a place in the troubled times. When you have a certain foundation, you can go to the martial arts hall to search for it, and you don't have to worry too much about being recognized by Yu Tianba at that time.