"We just talked about positioning online and offline. Clarification of positioning. Let's talk about financing your company. General Zhaohui said again.

"Sun Zhengyi of Software Bank invested 20 million US dollars in you, accounting for 23% of your shares. In other words, your company's valuation is about $86.96 million. But have you ever thought about it, when you really get bigger, what is the valuation of your company? If so, what is the market capitalization of your company? ”

General Zhaohui finished. Ma Yaofei and a few of his friends, you look at me, I look at you, no one can say what scale their future company will grow to.

"I estimate that when your company goes public, it will have at least four or five hundred billion US dollars."

"Ahh Everyone was taken aback and couldn't help but shout.

"Sun Zhengyi's 23% is more than 100 billion US dollars, are you willing?"

There was a collective silence, complete silence. Horses are flying, they are too hungry for money. For 20 million US dollars, they have no concept of a 23% stake.

"General Zhao, what do you say you should do?"

"Negotiate with him, give him a tenfold premium to get him out. I'll get 200 million dollars for you first. I'll inject another $1 billion into you, accounting for 10% of the equity. What do you guys think? ”

"What else is there to think about, anyone who doesn't have a brain in the water will agree, and besides, none of us have a brain in the water." Ma Yaofei took the lead and laughed, and the other friends also laughed. The atmosphere of the tea room was much more relaxed.

"After talking about financing. Let's talk about three aspects of the platform. ”

General Zhaohui proposed three aspects to the platform. First of all, the platform should provide services for the industrial chain and supply chain. To put it bluntly, it is to provide services to some bulk procurement customers. To have some wholesale business services. Also known as a B-type customer, it is considered a B2B type.

Secondly, it is to provide services for some brand customers. To put it bluntly, the official flagship store of the brand is called the B2C type.

The third is middleman-oriented services. It's like anyone can open an online store and sell it. It is more about giving full play to everyone's network relationship mechanism and making a social e-commerce platform for sharing and consumption between people, to put it bluntly, it is a person-to-person consumption method, which is called C2C type.

In summary, the future of e-commerce should have three faces, B2B wholesale bulk customers, B2C manufacturers brand-to-users, and C2C social sharing e-commerce model.

After Ma Yaofei and his friends listened to General Zhaohui's exposition, they felt that their thinking was clear, as if they had seen the sun through the clouds and had been empowered.

General Zhaohui saw that they could understand what they meant, so he continued to lead the conversation to the deep waters.

"The e-commerce platform is nothing more than the three cores of order information flow, capital settlement flow and logistics. I advise you to do something and not to do something. ”

"Doing all three at the same time, especially in your start-up phase, can be a dilution of energy and resources. I suggest that you grasp one and put two in the second place, and concentrate on the flow of order information in your hands. As long as the core problem of order information flow is grasped, it is equivalent to indirectly grasping the logistics and capital flow. After all, there is the flow of order information first, then there will be the flow of funds, and there will be logistics with transactions. ”

This point came to mind with Ma Yaofei. Ma Yaofei was already worried about the two major links of logistics and capital flow. However, I can't find the resources to match myself. There is really no way, so I have to do the two major links of logistics and payment by myself.

"From the network and resource relationships you know, are there any suitable partners for logistics?" General Zhao asked.

"I've heard of a person who sells digital products in Zhongguan Village, the imperial capital, and everyone calls him Dadongzi. People from Huawan Province are very able to endure hardships and work hard, and their reputation in the circle is very good. I think if I find Dadongzi and let him do logistics, I believe he will be competent. ”

"Okay, I'll go find him when I go back to the imperial capital." General Zhaohui said.

"What do you think about the payment and settlement link?" The horse was going to fly to General Zhao and ask for advice.

"I want to involve the country's pedestrian walkers. Whether it is possible to set up an online bank. Issue a digital currency. ”

"This digital currency can be circulated in the e-commerce space. Electronic money is re-linked with the cash business of other banks in China. Implement a 1:1 exchange policy. In other words, digital currencies can be used as cash on the website platform. ”

"If a digital currency withdrawal is made, it must be done through a traditional bank account. In this way, it is realized that there is a national bank to help you endorse, whether it is a merchant or a user, it will increase the trust in the platform. Moreover, digital currencies also play the role of third-party payment platforms. Once the buyer and seller are not satisfied, the third-party payment can play the role of delaying and chargeback, thus playing the role of supervising the seller. ”

"Qi Huo. In this way, I am absolutely confident that I will lead my team to achieve the goal of going public within three years. ”

"Then let's make a decision and do a good job of division of labor. I'm responsible for submitting a report on providing free shops to support offline and online business development. I am responsible for finding Dadongzi to set up a logistics platform, and I am responsible for finding the People's Bank of China to coordinate the digital currency of online banking. General Zhao said.

"We are responsible for the construction and operation of the platform. Mainly do a good job in order information flow. Do a good job in three aspects, and do a good job in B2B, B2C, and C2C modes. Achieve the goal of listing in three years. ”

"Okay, let's replace wine with tea and witness the miracle of e-commerce in the Dragon Kingdom!"

"!"

Many years later, when Ma Yaofei became a company with a market value of hundreds of billions of US dollars, and revisited Pinghu Qiuyue, he would think of General Hezhao's night talk. The history is known as the sword of Qianhu.

After Zhaohui returned to the imperial capital from his trip to Qianhu, he went to Zhongguan Village to find Dadongzi.

Da Dongzi's big name is Liu Jingdong. Top students of 985 colleges and universities. After graduating from university, I started my own business. At present, he is well-known in the digital circle of the imperial capital.

"I want to do something big with you, I wonder if you have the guts?" General Zhao asked.

"General Zhao, I know that you must have something important when you found me. Whether you want me to join the army and perform special tasks, the motherland is in need, I don't have a word. "Da Dongzi has the awe-inspiring spirit of righteousness and daring to break through the sword mountain.

General Zhao secretly gave Liu Jingdong a thumbs up in his heart. He smiled slightly, patted Da Dongzi and said:

"It's not for you to join the army. But to let you go to the "battlefield", it is to choose you to start our country's logistics business. Let you be a logistics general, a logistics marshal. ”

"Oh, you didn't want me to join the army. However, if I were to be asked to do logistics, I would be no stranger. Take my current store, although it doesn't look big, but our shipments are okay. I now have 12 logistics staff, and sometimes when I'm busy, even I have to make a cameo appearance in logistics work. Da Dongzi smiled innocently.

"What we have to do this time is not a matter of recruiting 180 logistics personnel and buying dozens of vehicles. We want to do the layout of national logistics. Our logistics this time is not focused on trunk transportation, we mainly distribute in the same city. It is home delivery in the city. We will establish our own localized warehouses in about 370 cities across the country, and build a distribution system with 100,000 logistics employees across the country. ”

"I'm good, it's a big game of chess. Commanding a million logistics army, that is definitely a logistics marshal. ”

"I'll give you a start-up capital of 10 billion yuan. You have to complete the logistics layout of more than 370 cities for me. You think about it for a few days, and when you're done, come to me. General Zhaohui handed one of his business cards to Dadongzi.

Da Dongzi really took his right-hand man to meet General Zhao three days later. It also made a "Didong Logistics Business Plan" for the development of logistics.

General Zhao also specially invited Ma Yaofei's team to the imperial capital. The three parties talk together. "Xuanbao" online shopping platform, responsible for customer orders. Didong Company is responsible for logistics and distribution. In the end, the two sides reached a comprehensive strategic cooperation.

Zhaohui received a lot of money on his last trip to Sam's Country. Nearly half of the funds were invested in Huawei technology research and development. He still has three or four billion dollars in funds on hand. His mission is to reinvest these funds in the construction of the country. He wants to use this fund as an invisible hand to direct and dispatch some industries to start, or choose the right direction to develop.

Many times, in order to grope around, there will be detours. In order to survive, enterprises in some industries have to compete in a disorderly manner. Sometimes it's life and death, which produces huge internal friction and wastes huge social resources.

If at the beginning of them, there is a regulatory force that makes everyone not crowd all on one track. Cooperate to complete an industrial chain, then everyone can find a reasonable position, which can not only realize their own survival and development, but also avoid internal friction and waste of social resources.

At the level of communication operator development, Zhaohui established the tower base station company by suggesting to the state and intervening by the state. It avoids the repetitive construction of the three major operators and reduces the loss of state-owned assets.

In the development of private enterprises, the state has not intervened much. Rather, it is to use the natural laws of the market economy to do the survival of the fittest.

There is nothing wrong with using the invisible hand of the market economy. If reasonable guidance can be given, then the effect is naturally much better than letting them touch nails, take detours, and kill each other.

As a result, General Zhaohui used his super brain, as well as his insight and predictability of things, coupled with a large amount of money in his hands, to play the role of the godfather of business.

Zhaohui has two clear economic lines in mind.

The first is for companies. Help companies and enterprises find the track and find their own positioning in the track. Cooperate with upstream and downstream to avoid disorderly competition and waste of resources. Less detours, less tossing.

The second is aimed at the social family. Reduce the gap between rich and poor in households. It is not possible to form the economic plundering of poor families by some rich families, so that the rich will always be rich and the poor will be poorer. The rich cannot be allowed to have a constant sense of superiority. There can be no reason for the poor to envy the rich, and for the poor to educate their children to grow up to be rich. Material quantity should not be used as a criterion for evaluating wealth. Only by reducing the gap between the rich and the poor can we establish a good three-view idea for children's growth.

General Zhaohui is like a catfish, swimming around in the big pond of the Dragon Kingdom. It is this catfish effect that has brought earth-shaking changes to the Dragon Kingdom.