In May 2003, a website called "Xuanbao" appeared in the public eye. This website is an e-commerce website. This is still a novelty in the Dragon Kingdom, but it has already appeared abroad.

Sam Nation started earlier than Dragon Country on the Internet information highway, as early as 1995, an e-commerce website called "Yamasun" appeared.

At first, the site only sold books on the Internet, but gradually began to sell other products. Such as film and television, music and games, digital downloads, electronics and computers, home and garden products, toys, baby products, food, clothing, footwear and jewelry, health and personal care products, sports and outdoor products, toys, automobiles and industrial products, etc.

The founder of the website, Basson, turned out to be a financial executive on Hua 2nd Street. With a good income, you don't have to worry about life. The advent of the Internet made him feel that there seemed to be a greater temptation behind the Internet than finance. He decided to quit his job and start his own business.

His boss felt that this matter was unreliable, so he persuaded him not to be so impulsive. Blazer gave his boss an analogy. Opportunity is like a door controlled by time, you can only enter it when the time window appears, and if you miss it, you will never open it. And entrepreneurship is a door that is controlled by oneself. If you want to start a business, you open the door to start a business, and if you fail, it's a big deal to come back from this door and continue to be an executive.

The boss of the Byzos understood the analogy and finally agreed to his resignation. Luckily, BC founded the Jamason e-commerce site, which has grown from strength to become the most successful e-commerce site in the world.

There are success stories with the Jamason. There is a young man named Ma Yaofei in the Dragon Kingdom, and he also wants to be the godfather of e-commerce in the Dragon Kingdom. By chance, Sun Zhengyi, the founder of Waguo Software Bank, and Ma Yaofei met in Songhai City. Ma Yaofei hoped to get Sun Zhengyi's investment, and Sun Zhengyi gave Ma Xiangfei fifteen minutes to explain his business plan.

Ma Yaofei only said for 6 minutes, and Sun Zhengyi interrupted Ma Yaofei's roadshow.

"Mr. Sun, I haven't finished yet, don't you have the patience to listen?" Ma Yaofei asked a little unwillingly.

"yes, I really don't have the patience to listen anymore. You say, how much money do you want? "Sun Zhengyi.

"Did you decide to invest in my project without listening to me?"

"Yes young man, I'm pitching on the track, not the project. You are the first person in Longguo to choose the e-commerce track, to copy the successful model of Yamasun, I think it is very good, it is worth investing. Because I have dozens of investment projects to complete today, I don't have the patience to listen any longer. Tell me, young man, how much do you need me to invest? Sun Zhengyi explained.

"20 million 20 million US dollars." Ma Yaofei secretly wondered in his heart if he wanted too much.

"Deal. You can go through the formalities with my lawyer. ”

The lucky Ma Yaofei only took 6 minutes to win an investment of 20 million US dollars, because Ma Yaofei chose the right track and chose to be the first person in the e-commerce of the Dragon Kingdom.

After Zhaohui saw the treasure selection website, he felt that this was a big area. It's no smaller than Lu Xiaoyuan's network technology. He decided to go to the shore of Xizi Lake to chat with Ma Yaofei and have a night talk in Pinghu.

When Zhaohui arrived at the shore of Xizi Lake, he first asked Ma to fly through the leaders of Huazhejiang Province and went to Pinghu Qiuyue to make tea together.

As soon as Ma Yaofei heard that General Zhaohui was going to make tea with him, he vaguely felt that something big had happened. He put down the work at hand and selected a few friends from the eighteen arhats to accompany him.

Zhaohui has a particularly good season when he comes to the shore of West Lake, which coincides with June. Looking far away, the moonlight is sprinkled on the water, and the breeze carries the fragrance of lotus flowers, which is refreshing. Zhaohui looked at the beautiful shore of West Lake, not only with feelings:

The sky opens and the clouds fade into the silver waves,

The dark incense attack is Bihe.

Pinghu night talk has a dragon well,

The golden scales will fly for you and me.

"A good golden scale is going to fly for you and me, General Zhao is good Yaxing!" Ma Yaofei took a few friends and applauded while stepping into the balcony of Pinghu Qiuyue.

"You're the horse and the Pegasus? So elegant! General Zhaohui and Ma Yaofei, who was walking in the front, shook hands and said.

Ma Yaofei introduced several of his right-hand men to General Zhaohui one by one. Zhaohui sat on the main seat of the tea sea and personally made tea for Ma Yaofei and several of his partners.

Ma Yaofei and a few of their friends suddenly felt extremely honored. A sense of well-being.

"Mr. Ma, what is your positioning as a treasure selection website?"

"Provide consumers with a more convenient way to shop online and cheaper goods. Provide merchants with a low-cost online sales method, so that business is no longer difficult! ”

"For example, consumers can buy what they want in the least amount of time. For example, you don't need to go to the store, you can use the computer to place an order to buy things at home. Isn't it convenient? ”

General Zhaohui understands that these are the advantages of online shopping. General Zhao also asked

Who is the main body that opens a store and sells things on the "Xuanbao" website? ”

"It can be a manufacturer, it can also be an intermediate channel, or a personal agent, in short, everyone can open a store on the Xuanbao website, we don't increase the price, they set the price themselves."

"When they open stores online, they don't have to rent a house, decorate, buy goods, hire sales clerks, pay utility bills, and bear inventory pressure if they can't sell them," several friends added.

General Zhaohui listened very carefully. In response to a question, he asked:

"So what is the relationship between online stores and offline physical stores?"

"It is inevitable that there is a competitive relationship, and offline merchants have to bear a lot of sales costs, such as rent, staff salaries, etc. So the goods they sell need to be profitable enough, otherwise they can't afford to pay for things like rent and wages. Therefore, the price of offline goods will be higher than the price of goods sold by online merchants. A little friend rushed to say.

General Zhaohui asked again:

"If there is a day when online e-commerce is a huge success. And offline physical stores can't be opened, and a large number of store closures will happen, what will it bring to our society? ”

"Online beats offline, proving that the online model is stronger than the offline model." Another friend replied.

"If it does appear, online will beat offline in large numbers. Then it will cause a lot of façade resources to be idle, many bosses will not be able to operate, and many offline practitioners will lose their jobs. In this way, people's income will fall, and if their income falls, it will in turn affect online consumption. This creates an economic cycle. Is this what everyone wants to see? General Zhaohui asked.

"This ......" Ma Yaofei and a few of his friends fell into collective silence.

At this time, there was a depressing atmosphere in the balcony of Pinghu Qiuyue.

"General Zhao, what about your point of view?" Ma Yaofei looked at General Zhao and asked.

"I would like to see a situation of mutual good. Online and offline can develop synergistically. It's not a purely competitive relationship. It's not as simple as the east wind overpowering the west wind. Rather, it is a relationship of competition and cooperation, both competition and cooperation. Zhaohui looked at everyone and explained.

"One of the models I hope for is one that is the same price online and offline. There will be logistics and distribution costs online. Offline, however, has the low-cost advantage of self-pickup of goods. Although there is the labor cost of store staff offline, offline has the advantage of human promotion, as well as the advantages of customer experience and selection. Therefore, if online and offline can develop together, a harmonious consumption ecology will be built. General Zhao explained in more detail.

Ma Yaofei and his little friends slowly began to nod their heads in agreement with General Zhaohui's analysis.

"So what do we do?" Ma Yaofei asked.

General Zhaohui looked at the horse to fly and continued:

"I am going to write a proposal to the state on how to protect the real industry while supporting e-commerce."

General Zhaohui introduced the main content of the proposal to Ma Yaofei and them.

First of all, it is recommended that the state should not sell commercial facades as commodities in the core business circles of cities. It should be controlled by the state. Because if it is sold to an individual, and the individual subleases it to the merchant, the merchant will increase the rent of the house to the commodity and sell it, so that the price of the commodity will naturally be higher than the price of the online commodity because it has to bear the rent.

If it is controlled by the state and these commercial shops are provided to merchants free of charge, merchants will not increase the rent to the goods. The state provides free stores, but there is a requirement for merchants. Merchants who require free shops to ensure a certain amount of sales per month.

For example, if you use 100 square meters of commercial space, the merchant will have 50,000 yuan in sales a month. The state realizes the disguised collection of rent through the taxation of merchants. That is to say, the country's façade resources should be provided to powerful businesses.

In order to complete the monthly business flow, the merchant will naturally give the product a reasonable pricing range, and the pricing will be basically the same as online.

After the cost of rent is removed, the pressure on the merchant will be much less. Then the gap between online and offline operating costs will narrow.

Each offline merchant opens a branch on the online platform, and there is a physical store offline where customers can experience products and pick up goods. In this way, the synergistic development of online and offline has been formed.

"Heck, it would be great if the state could provide free stores for merchants. The state obtains disguised rent through taxation by assessing the actual sales of merchants, which is cost-effective for both the state and businesses. It is equivalent to the state launched a contracting program that uses turnover to contract business sites in disguise. Ma Yaofei said excitedly as he walked around the room.

"If the state launches such a policy, then offline physical stores will accelerate the opening of stores on online platforms, which will bring huge development opportunities to our platform. That's great! The other friends were completely excited.