The first thing the printing workshop decided to do was to spread the word about it instead of using bookstores as a sales channel and to wholesale to small traders and hawkers.

In Shen Xi's words, it is to promote the product with great fanfare.

For the time being, if you don't have the ability to promote the colorful New Year's pictures to the ordinary people's homes, then you will first promote the colorful New Year's pictures to those small merchants and hawkers.

From the next day, Shen Mingjun took his "Five Tiger Generals", holding the printed finished New Year paintings, to several lively streets in the city, as well as various towns around Fucheng that coincided with the market period to carry out publicity.

At the same time, the printing workshop also sent workers to post notices at various street intersections to let others know where the colorful New Year pictures were wholesaled.

On the same day, a small trader came to the door to inquire about the price, and when they learned that one would cost 50 yuan, and they would have to buy 90 at a time, most of them retreated.

Ordinary black and white painted with the peach charm of the town ghost god, in the city at most it will be sold for more than a dozen yuan, they find someone to paint, the cost may be four or five Wen, and now this color New Year painting is good, but the purchase price alone will cost fifty Wen, which greatly exceeds their psychological expectations.

These small traders do not have much capital, the most important thing is small profits and quick turnover, and there is the immediate benefit, this kind of obviously belongs to the "tall" color New Year's paintings, they dare not take over for a while.

At the end of the first day, there was only one order, no more, no less than ninety. In order to make this business, Zhou also took the initiative to reduce the amount to forty-five yuan a piece.

Bai Du Yixia performed a new chapter of the Song Hall to cut the mouth of the L section

Shen Xi felt that it was not very appropriate when he found out, but in the end, it was the first business, and it would be cheaper, anyway, it would only cost five or six cents to print one...... Because it is printed in batches, in fact, the cost is not much different from those black and white New Year pictures drawn by someone.

That night, Hui Niang asked Shen Xi to discuss the price reduction.

In Hui Niang's view, since the promotion has been done, there are a lot of small traders and hawkers who come to ask, but in the end there is only one that chooses to buy, which shows that either there is a mistake in the business strategy, or there is a problem with pricing, and there are too many people who make too much money, and people are unwilling to buy.

Shen Xi was very pleased that Hui Niang came to him to discuss the price reduction, which involved the development of the printing workshop, Hui Niang could have made her own decisions or made a decision after discussing with the Zhou family, but now she came to him and asked for his opinion first, which shows that Hui Niang has formed a dependence on him.

"Nope."

This is Shen Xi's very positive and direct answer after knowing Hui Niang's idea of reducing the price.

This time, even Zhou's was a little dissatisfied: "Han Wa'er, let's print a color New Year's painting, it only costs five or six yuan, even if we sell ten yuan, we have to make money, and it is already very black-hearted to sell twenty yuan, but you want to sell fifty yuan, and it is strange that people are willing to come to buy goods." ”

Shen Xi Zhengse said: "Mother, what we sell is not the necessities of life...... New Year's paintings only have a market at the end of the year, and after the New Year, even if you sell them for ten cents, no one may be willing to buy them back. ”

"Ordinary people have a little spare money in hand, and they want to buy colorful New Year's pictures and post them, most of them just buy one, just a picture of auspicious and festive, and those who buy two or three are relatively wealthy. This market is so big, you have to set a very low price at the beginning, and when the market is close to saturation, do you have to sell at a loss in order to make back the investment money? ”

What Shen Xi said was a little complicated, involving all aspects of market sales, and Zhou didn't seem to understand it, but Hui Niang kept nodding.

Shen Xi's analysis is the first to be the way, and he basically analyzes the market prospect of color New Year paintings.

"But there are too few people who come to buy it." Hui Niang offered her opinion.

Shen Xi smiled and comforted: "That's because my mother and Aunt Sun are too anxious...... Now that the business of the pharmacy has not improved, you hope that our printing workshop can regain its glory, but you have forgotten that you must first open channels and doors to do business, and only then can it prosper by the recognition of the general public. ”

"Now there is more than a month before the Chinese New Year, and ordinary people have not yet begun to prepare New Year's goods, so naturally they will not think of buying New Year's paintings. And those small traders also want to wait to see if the price will be reduced on the side of the workshop, if we persist, they will definitely come to buy by then. ”

Hui Niang thought about it, it was really such a reason.

Think about it from another perspective, if she is a small trader, seeing that the colorful New Year paintings are so delicate and beautiful, I don't know how many times better than the usual peach charms, I gladly came to ask the price, but the price was not very acceptable, and I thought that there was still some time before the New Year, of course, I would go back and watch first.

But once they learned that more and more people came to buy goods from the printing workshop, and the workshop had no intention of reducing the price at all, and the New Year was getting closer and closer, they would slowly panic, afraid that they would come late and the goods would be wholesaled. In this way, the sales of colorful New Year paintings will be on the right track.

Hui Niang thought about it again and again, and looked at Zhou: "Sister, then let's continue to print, wait and see?" ”

Zhou didn't have any idea, so he could only nod, and the matter was settled.

In the next few days, Shen Mingjun, the shopkeeper of the printing workshop, still went out to publicize everywhere, so as to make the whole Fucheng know that there is such a good thing as colored New Year paintings.

With the passage of time, the number of people who came to the printing workshop to buy goods gradually increased, at first they all bought 90 sheets at a time, and then they bought 3500 sheets.

All shipments are strictly implemented according to the previous pricing, and there are no further discounts.

Five days later, something that made Hui Niang and Zhou happy finally appeared.

The dealer who had wholesaled 90 color New Year paintings before came to the printing workshop for the second time, and he had to buy 360 pieces at a time.

In the process of selling, the vendor found that three of them were the best, and they were sold out after only a few villages. The remaining three were sold out without choosing six villages. This time, he told Hui Niang and Zhou that this was tantamount to doing a market survey for the printing workshop for free.

Since then, other vendors have come to buy goods for the second time, confirming the words of the previous vendor. With these market feedback, the printing workshop will print color New Year pictures in a targeted manner, and the good sales will naturally print more, and the sales will be less printed, and the output will be determined by the market.

As a special preferential treatment, the color New Year's pictures sold to the first vendor to buy were still forty-five pieces of paper, and the vendor bought more colorful New Year's pictures that sold well, and left happily.

After that, the printing workshop was in full swing every day, and there were more and more small merchants and vendors selling colorful New Year paintings outside the city, and there were constantly traders who carried the burden to wander around the towns and villages of the counties to come to buy goods, and the supply and marketing were booming, and the market prospects were very good.

By the end of November, the bookstores in the city could no longer read it, and they banded together to boycott the colorful New Year pictures, but they were skipped by the printing workshops and went directly to the retail market, causing them a lot of losses. The proprietors and shopkeepers of these bookstores discussed finding some ruffians to make trouble in the printing workshop, and Hui Niang got the news from a shopkeeper of the pharmacy chamber of commerce, and immediately became nervous and wanted to report to the official, but because the matter had not happened yet, even if she sued the government, it would be useless.

Hui Niang is not from Fucheng, and she has no foundation in Changting County, even if she takes the money to go to the relationship, people just say that they will take care of the store and prevent people from entering the store to make trouble.

As for the printing workshop, it is not a shop along the street, and the location of the workshop has been exposed to wholesale before, as long as someone makes trouble, it is difficult to prevent it in advance.

Since entering the "Study and Study School", due to the high level of the teacher Feng Yanqi, Shen Xi goes to school and ends school on time every day, and feels that his studies have made great progress.

At first, Hui Niang didn't tell Shen Xi about it, because it involved group fights and murder and arson, which was not something that a child could reach.

There are conflicts when you come to do business, and taking people's money is like killing your parents, and it is possible to do your best.

Hui Niang wanted to carry the matter alone, and tried to find someone from the pharmacy chamber of commerce to contact people in the city to secretly maintain the normal operation of the printing workshop, but because she was an outsider, those gangs in the city or the ruffians with connections in the city were disdainful of her request for help.

After two days, Hui Niang was a lot haggard, Zhou didn't know what was going on, and thought that Hui Niang was tired because of the busy business of the workshop.

However, Shen Xi found some clues after looking at the accounts recorded by Hui Niang, Hui Niang spent a large amount of money for no reason in the past two days, and did not even explain where she went, which is not in line with Hui Niang's usual cautious character.

"Xiaolang, your aunt may be too tired, don't disturb her." Before dinner that day, Zhou made a special confession, afraid that Shen Xi would say something wrong at the dinner table.

Shen Xi responded with his mouth, but secretly wrote a note and hid it in his sleeve in private.

At dinner, Hui Niang was worried, and after eating, Zhou took the two small ones home, and Shen Xi took advantage of the old lady's inattention to secretly stuff the note into Hui Niang's hand.

Hui Niang opened it and looked at it, her eyes lit up, but her brows immediately frowned, and she seemed a little incredulous.

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PS: The first update is sent! The Son of Heaven asks for collection and recommendation ticket support!