Chapter 132 Changing Marketing Thinking
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Shen Xi entered the school to study, it is said that it is still the best school in Fucheng, Zhou's finally got rid of a matter of heart, and he is more motivated to do things, but unfortunately the business of the pharmacy has been very light since it opened, and she was busy from morning to night when she was in Ninghua, and she was a little unsuitable for the current leisurely life.
However, at the end of October, with the arrival of the first batch of semi-finished engraving color New Year paintings, Zhou was busy again.
Although there is Shen Mingjun to take care of the printing workshop, Zhou is a little worried, after all, Shen Mingjun can't supervise the female workers, taking advantage of the fact that there are not many things in the pharmacy, she personally went to the workshop to watch the female workers guard, to see who is lazy, or who is not good at the technique to paint the wrong color.
Each female worker has undergone Shen Xi's pre-employment training, but after all, they have just begun to get in touch with New Year's paintings, and they can paint up to two in an hour, but the first batch of New Year's paintings shipped to Fucheng is as many as 20,000, and it is estimated that the year will be over after these New Year's paintings.
In the first few days, the female workers were busy from morning to night, while the young man next door was very relaxed.
But the women were meticulous, and as time went on, they became more and more proficient, and in less than five days, the skilled women could paint the colors of twenty New Year's pictures in one hour, and then send them to the next door.
The final color is to form the color with colored powder, and then brush a thin layer of fish glue onto the semi-finished New Year's painting, and use a heavy machinery to press the colored powder to fit it thoroughly.
The gilt color is completed, and the last step of drying is also needed to let the fish gelatin completely solidify, so that a finished New Year's painting, the color is bright and eye-catching, and the concave and convex touch it with your hands, and the characters inside are vivid, which makes people look pleasing to the eye, and they can't wait to have one immediately.
Seeing that it is the winter moon, it is not far from the end of the year, and the reason why the printing workshop is in a hurry to start work is to take advantage of the Spring Festival to make New Year's paintings and sell them.
In order to test the market, Shen Mingjun, as the chief shopkeeper of the printing workshop, began to frequently enter various bookstores in the city and negotiate with the shopkeepers of these bookstores to sell colorful New Year paintings.
Shen Mingjun confidently took the finished product to these bookstore managers to see, expecting to receive a large number of orders, but surprisingly, the reaction from the bookstore was not very strong.
The shopkeepers of these bookstores saw the huge market for colorful New Year's paintings, but felt that they could not get a big share of this business, and they wanted to put pressure on the printing workshop together, so that they could greatly reduce the purchase price, and secondly, they wanted to be unable to sell the New Year's pictures printed by the workshop, and they would not be able to hold on for long.
The bookstore joined forces and did not accept business, which made Shen Mingjun feel a sense of frustration that he was not good for his teacher. When he came back, he explained the matter, and Hui Niang and Zhou couldn't make up their minds for a while, after all, they were not familiar with the people in Fucheng, and in their opinion, they were forced to give up some profits to the bookstore if they couldn't do it.
Hui Niang has a smart business, but she is sincere and does not like to bully others, and after being jointly suppressed by bookstores, she feels that she should maintain a harmonious cooperative relationship with these bookstores, so as to make a long-term profit.
But in Shen Xi's opinion, these bookstores are clearly big bullies, thinking that Hui Niang is easy to bully when she first enters the city, as long as they don't accept the goods, the printing workshop will cut off the way to ship. Once forced to sign the alliance under the city, the path of the printing workshop can only get narrower and narrower, and it will be very difficult to survive.
Shen Xi insisted on his opinion: "Aunt, if we want to make a lot of money, we can't let those bookstore owners succeed in their conspiracy." When we asked them to help introduce the printing masters, they pushed back one by one, and now we rely on our own ability to do business, they want to get a piece of the pie for nothing, why? ”
Hui Niang's face was full of helplessness: "Xiaolang, the truth is so, but there are many reasons for us." After all, we are not familiar with life in Fucheng, if we open a shop to sell New Year's paintings, it takes too much silver, New Year's paintings, not all year round people need it, we opened a shop, I am afraid that most of the year will be idle, the gains outweigh the losses. ”
Shen Xi nodded, Hui Niang was very thoughtful about this.
New Year's pictures are time-sensitive, although you can also buy one on weekdays and hang it at home, but it's just a fresh picture.
After all, color New Year's pictures are still very expensive, a New Year's painting has to sell at least fifty or sixty Wen, no matter how rich the people are, at most at the end of the year, they will buy the New Year's pictures back and hang them at home, and the New Year's pictures are auspicious and festive, and there are really not many people willing to spend money to buy New Year's pictures that can't be eaten or worn.
Shen Xi wanted to say that if he didn't sell New Year's pictures, he could sell comic books and storybooks, but in the end he didn't mention it, because the printing shop and the pharmacy cost too much silver, and it was too risky to open a bookstore without revenue, and even if it opened, it would have to find someone to manage it, and the two families were really busy.
"In that case, then let's just ignore those bookstores and find a way to wholesale the New Year's pictures on our own." Shen Xi suddenly came up with a bold idea.
"Wholesale?"
Hui Niang thought about it, she didn't understand this new term very well, "How is the wholesale method?" ”
Shen Xi said with a smile: "Wholesale is very easy to understand, it is sold in bulk, not only sold, but also fundamentally different from consignment in a bookstore." ”
"We don't have to sell it to anyone, just like when the shopkeeper Su ordered a list of our comic books, the only difference is that now we print the New Year's pictures in advance and put them out so that everyone can buy them...... The six kinds of New Year's paintings we printed, each of which requires at least fifteen pieces to be sold, that is, the minimum purchase quantity at one time is 90 pieces, and we sell one for 50 yuan, and it has nothing to do with us how much they sell after they buy it. ”
Hui Niang glanced at Zhou, her eyes full of hesitation: "This ...... Will this work? ”
This time, it was Zhou who stood on Shen Xi's side and said, "What Han Wa'er said is a bit of a spectrum...... When we were in Peach Blossom Village, there were few people in the village who were literate, and the New Year changed a Spring Festival couplet or peach charm, all of them were those who went south and north to carry the burden of the traders, and after shouting, all the people in the village came out to see the goods. ”
Hui Niang didn't know much about rural life and human feelings, thinking that to do business, she should put the goods in the store and wait for customers to come to the door, just like she did in the pharmacy business.
But in fact, in this era, those villages far away from the county seat, people basically have little opportunity to enter the city, even if they want to buy things, that is, to the nearby town, even if they go to the city, they will not patronize the big stores, because they come with the idea that the big store will inevitably deceive customers, and they think that it will be more affordable to go back and buy from those small traders who carry the burden.
"But the buying and selling in this city ......"
Hui Niang is still a little confused, since she chose to enter Fucheng, she naturally wants to make her business bigger, if she just does the business of those small traders, doesn't she stay in Ninghua County? That would also save space and labor costs.
Shen Xi smiled and comforted: "Aunt, you think too much, those small traders bring colorful New Year paintings to the countryside to sell, in fact, it is a kind of propaganda for us, once the villagers know that we have this good thing, they will buy it this year, and they will buy it next year." This is a long-term business, a profitable one! ”
"In addition, there are also small traders in this city, they will take advantage of the market to set up stalls in various places on weekdays, and hand over the goods to them to sell, but the people can intuitively see that if they are placed in the bookstore, how can ordinary people patronize there? They can't see our colorful New Year's paintings, let alone buy them! ”
Hui Niang was finally persuaded when she heard this, nodded and said, "Then let's try." ”
Shen Xi proposed again: "We can also copy the previous method of doing business with Su Shopkeeper, the large quantity is preferred, to wholesale New Year's paintings, set a few grades, the more you buy, the lower the price, for a small amount of wholesale, the minimum shipping price we can be forty-five Wen a piece, if there are thousands of large orders, more than 10,000 pieces, we can further discount the price to forty Wen." ”
Zhou scolded with a smile: "The stinky boy thinks about good things, now it is good to sell the goods we printed to return to the capital, and he still thinks about such a long-term thing, and he is not afraid to flash his waist." ”
Although they say so, in fact, Zhou and Hui Niang have this kind of vision, to do business, you must always look in a good direction, set an ideal goal, and only then will you be motivated.
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