In Gao Panlong's statement that there was more money distributed to them, Tianqi thought that this was a gesture, and the scholars followed the ancient precept of "a gentleman loves money and takes it in a good way", and there is even a legend that some people dig the ground and find that the gold is thrown aside, and the friends have to cut off the relationship with others after looking at it twice. Apocalypse did not have to give the newspaper so much money, but because he found that running a newspaper was also a new economic growth point, and at the same time, it could also control public opinion and prevent heresy from demagoguery. Tianqi believes that as long as it is reasonable, and there is a requirement for Donglin Newspaper to open branches across the country to cooperate with the big iron company to make a fortune, Gao Panlong will generally push the boat down the river after going back to discuss.

Who knows that many things in the world are not smooth sailing, and the apocalypse is expected to use how to use newspapers in various places, what methods to use to control the direction of public opinion, and how to attract people to buy newspapers, while waiting for the Supervisory Yuan to give them a result, but after waiting for three days, there is no movement. On the morning of the fourth day, Tianqi couldn't help it, so he came directly to the prison to see what these people thought, and if they had money to make, they had to make a decision as soon as possible, so it was annoying for their mother-in-law and mother-in-law.

Although they had been informed that the apocalypse would come, when they saw that the apocalypse was really coming, King Shin and the others were also a little embarrassed, as if they hadn't memorized the homework they should have reviewed and Mr. suddenly asked in advance.

After everyone had seen Lidu sit down, King Xin first said: "The younger brother knows that the imperial brother is raising the price of the newspaper today, but the younger brother is very ashamed that he has not been able to come up with a safe way. ”

Apocalypse asked, "Where the hell is stuck?" Do you think it's inconvenient to make this money? ”

King Xin said: "Brother Huang said that who doesn't like money? I think that I tried everything possible in the first two years because of lack of money, and now I can't wait to save more money when I think of the dilemma of the year. However, the younger brother thinks that there is some truth in Huang Zunsu Huang's words, many things can not just look at the money and forget our original intention, the original intention of running a newspaper is to declare the orders of the imperial court and some ideas, if the price increase leads to a decline in sales, it is not beautiful. After finishing speaking, he asked someone to submit Huang Zunsu's letter and other people's opinions.

Tianqi first looked at Huang Zunsu's book, and saw that it was full of words that said that you can't just stare at money, Tianqi didn't read it carefully, turned his head and called someone to call Huang Zunsu, and then directly looked at the comments of the last others. After Huang Zunsu handed over the letter to King Xin, because it involved Donglin Newspaper, King Xin directly took it to the Supervision Yuan to let Gao Panlong and Liu Zongzhou see what to do. Gao Panlong's opinion expressed after discussing with Tianqi after returning was to be cautious and not easily agree or oppose, but before him, Liu Zongzhou had already expressed his opinion above, that is, he agreed with Huang Zunsu's idea.

Liu Zongzhou and Huang Zunsu's thoughts are relatively close, and Huang Zunsu's son Huang Zongxi still worships under Liu Zongzhou's door, it can be seen that the two have a good personal relationship and their thoughts are similar, Liu Zongzhou should agree with his old friend's opinions in both public and private. Finally, looking at Xu Guangqi's opinion, Mr. Xu didn't have so many words, just said a sentence to let the big iron company take care of it, in his opinion, scholars can't talk about money, because money is a dirty thing, so try not to talk about it. After reading it, Tianqi couldn't help but sigh that only Xu Guangqi was transcendent here, Huang Zunsu and Gao Panlong and others made a gesture of looking down on money, but it couldn't compare to the realm of no money in Xu Guangqi's eyes.

Because the Government Council is behind the Supervisory Yuan, it didn't take long for Huang Zunsu to arrive, Huang Zunsu is now forty-five years old, and his face is red at any time as if he is erupting all the time, so that Guan Gong has to retreat. Tianqi asked Huang Zunsu to sit after seeing the ceremony, and then said: "This first issue of Donglin Daily sold unexpectedly well, Lord Huang said that the newspaper should not increase its price but should reduce it, what is the basis for what you say?" Can you say a few words briefly? ”

Huang Zunsu said: "The minister thinks that simply put, money will make people's hearts discouraged, and it is the culprit that makes people confused, and if the profit is reduced, everyone can understand that there is something more important than money." ”

Apocalypse shook his head and said: "Although there is some truth in the theory of the atmosphere, it is too far-fetched to link it with price increases and price reductions, I have analyzed with Master Gao a few days ago, and now not only should not reduce the price but also increase the price, of course, it is appropriate to rise not too much." ”

Huang Zunsu said: "Your Majesty, the embankment of the Qianli River collapsed in the anthill, and the social atmosphere must be prevented from gradually deteriorating in order to avoid gradual deterioration. During the Wei and Jin dynasties, the style of extravagant comparison prevailed, but in the final analysis, the monarch did not pay attention to it, and finally the treasury, which was not rich, was quickly emptied, and finally the country was divided for a long time. ”

Tianqi said: "The purpose of the price increase is not to make more money, but to be able to quickly promote the model of Donglin Newspaper to the whole country." ”

Huang Zunsu said: "This is exactly what the minister wants to say, to promote quickly it must be sold at a reduced price, which is the so-called small profits and quick turnover." ”

Seeing that Huang Zunsu made sense both horizontally and vertically, Tianqi couldn't help but want to change the name of this person to "Huang Youli", and after thinking about it, he felt that he couldn't break through this person's defense line from the front, and he had to start from another aspect. Seeing that Huang Zunsu didn't enter, Tianqi knew that he was very stubborn, and he had to find his weakness for this kind of person, and then aim at the knife to solve it, the question is, where is this person's weakness?

Thinking of this person's Donglin Party identity, Tianqi had an idea in his heart, and he decided to move forward in a roundabout way, so he said: "Lord Huang's idea has a certain amount of truth, and I started to look at it, Liu Zongzhou, Lord Liu agreed with Lord Huang's opinion and thought that the price should be reduced, and Lord Gao's opinion was cautious, and he did not say whether to increase the price or reduce the price, which is similar to the meaning of King Xin. In this case, I can't go my own way, so let's all not do what Master Xu wants, what do you think? ”

Xu Guangqi means that the people here should not be in charge at all, and it is only right to leave professional things to professional people, since the printing, distribution, sales and other channels are all people from the big iron company, how to do it should be let operate according to the rules of the market. In the final analysis, running a newspaper and selling newspapers is a kind of commercial behavior, and commercial affairs should be handled according to the system of the imperial court.

If it was in the past, of course, it would be like this, and the commercial profit should be capped at 20%, but now it is a little different, because now there is a new regulation that the profit can fluctuate up and down to a certain extent, which is a little difficult to control and calculate. In addition, there are some industrial factors in running a newspaper, and according to the profit of industry, it is a large account. What's worse is that the newspaper is sold and delivered using a network, in which the people involved are all part-time, and if they really have to count their income into the cost, the newspaper company does not know how many times the price of the newspaper will have to be doubled to make money.

Liu Zongzhou understood the key to this, and he asked: "Your Majesty, the big iron company is also equivalent to a big businessman, and the nature of the businessman is to chase profits. ”

Tianqi thought for a while and said: "Otherwise, just let a certain department supervise the increase and decrease of the price to avoid unauthorized price increases, this department has already thought about it, let Huang Zunsu Huang supervise on behalf of the Government Council, and let Huang Zunsu Huang set the circulation price of the newspaper according to the actual situation, one principle is not to lose money." ”

Huang Zunsu was a little confused at this time, I started to say so much that you didn't agree, which is equivalent to only offsetting your opinion. Now there is a sudden U-turn, saying that everything is up to me, provided that it is not a loss, is there any saying in this?

Huang Zunsu asked cautiously: "May I ask the emperor, in addition to the premise of not losing money, what other principles are there?" ”

Tianqi shook his head and said: "I don't have it here, I just don't know if there is anything inside your Donglin Academy, after all, this is the Donglin Monthly, which mainly promotes your thoughts and speeches, of course, it must conform to the meaning of the imperial court and must not contradict each other." You should think about the positioning of Donglin Academy in Daming in the future, in the past, you were from the standpoint of spectators, commenting and measuring, and now you are participants to take the initiative to lead the trend and national consciousness. Didn't we say a while ago that we should supervise each other on the principle of equality and freedom? What I mean is that Donglin Academy should quickly set up newspapers in all provinces across the country to lead public opinion-oriented affairs. ”

Huang Zunsu blinked his eyes and asked, "All the newspapers are run by Donglin Academy?" ”

Tianqi said: "Public opinion is led by you, but what you say must be agreed by me, I let the big iron company and you jointly run a newspaper not only to pay, but also to supervise each other, and the content to be sent by both parties cannot be published if one of the parties disagrees, which is in line with the original intention of mutual supervision." Of course, if you Donglin Academy think that it is okay to only run a newspaper in Beijing, and you don't want to make progress, I can find someone to run a newspaper all over the country again, I saw the articles written by Zhou Yanru and Wen Tiren a while ago, and I feel that both of them have some knowledge, they are not from your Donglin Academy, you think it is inconvenient for me to try to let them go. ”

Hearing that the apocalypse has the meaning of substitution, everyone was dumbfounded when they heard it, how important is this public opinion orientation, everyone understands that people don't need to point it out, Liu Zong immediately said when he heard it: "Your Majesty, the minister thinks that it is better to have only one voice in the Ming Dynasty at present, Donglin Monthly Report may not be mature at the beginning, but it will definitely be more and more convenient." Since the name is Donglin Monthly, I am afraid it is not appropriate to use someone else, so let's go to the provinces of the country to set up branches. ”

Apocalypse asked, "You need money to set up a branch, are you ready for so much money?" ”

Liu Zongzhou said with some embarrassment: "Running a newspaper must be based on profits to expand the scale, and without violating the regulations of the imperial court, it is also necessary to raise the price of the newspaper appropriately according to the emperor's wishes." ”

Seeing that Huang Zunsu and Gao Panlong both sighed and did not speak out against it, Tianqi said: "It's good, but you have to take into account the tax issue, since it is a commercial activity, you will have to pay taxes from next month." ”