Chapter 234: Sales Strategy

Less than 50 days later, the profit of Jingnan Salt Store reached 50,000 taels, and the official salt and private salt bought from Yangzhou were sold cleanly.

At this time, Shi Bin felt a little like a local tyrant, knowing that he was just a nouveau riche but secretly thinking that this money was too easy to earn, he had spent so much manpower and material resources to earn thousands of taels before, and these bags of salt were tens of thousands of taels, which made him fantasize about monopolizing the salt industry.

A person can't always live in fantasy, and he must return to reality after thinking about it. Since later generations, Shi Bin understands that the money of the nouveau riche does not last long, so if he wants to really catch it, he has to calm down and think carefully to see if there are any places that are not so thoughtful. Don't offend other people, you don't know it, if you stimulate your opponent too much, you will have to bear the consequences, maybe he Shi Bin can't afford the consequences.

The rest of Jia Ling, Sai Xishi and Wang San were also smiling every day, and they were not half unhappy. It's just that some subordinates have done something wrong, and the worst-tempered Sai Xishi is smiling and comforting rather than angrily accusing them of being stupid. For a time, the entire Shifu was in a peaceful atmosphere.

Since Shi Bin was the first to come to his senses this time, he decided to call Jia Ling and Sai Xishi, who were in charge of the accounts, to come and ask him carefully. See if there's anything they're not doing well or that they're worth learning from.

Hearing Xu Feng's words, Jia Ling and Sai Xishi immediately put down their work and went to Shi Bin's study together.

The three of them were very tender and sweet when they met, that is, Jia Ling and Sai Xishi were not jealous of each other at this moment, which made Shi Bin both surprised and happy. It seems that people are in good spirits at happy events, not to mention that they still contribute, and a little jealousy is really not worth mentioning in the face of such great success.

"Shi Transit Envoy, I don't know what is the big deal with you calling my sisters from their posts in a hurry?" Jia Ling has always been a rude and willful master who does not play cards according to the rules, and often makes some small jokes. Nowadays, making a lot of money is naturally no matter what etiquette there is, and opening his mouth is a 'stone transfer envoy'.

Shi Bin naturally didn't care about it after hearing this, but he also wanted to save face, so he also replied in a weird way: "Miss Jia, this official doesn't have a big deal, I just want to know how the two strong women sold the seven thousand salt so quickly and made such a profit." ”

It turned out that for this serious matter, Jia Ling and Sai Xishi immediately got serious and stopped joking. Sai Xi Shi even opened his mouth and said: "Husband is afraid that our sales have violated the rules and provoked a violent reaction from other salt merchants, and he will hold a grudge against us?" ”

Knowing that his two wives are strong women, they have always taken advantage of others, and they will never suffer, Shi Bin is afraid that they will not have the restraint to take the lead, and it will not end well when the time comes. So Shi Bin said very bluntly: "Of course, many friends have many roads, and many enemies have many walls." I believe that the two ladies will definitely leave some broth for others, but I still want to know how much you have left and how you sell our salt. ”

Perhaps because he felt that Shi Bin was too cautious and lost the domineering that a man should have, Jia Ling said disdainfully: "Don't worry, I won't cause trouble for you and my father." Sister Xi Shi and I are measured, and we definitely leave room for small salt merchants everywhere to make money. ”

Shi Bin was not satisfied with this answer, he didn't want to be rejected by the salt merchants again. If you are in the salt business, you can only make a small amount of money

The rich man is a big joke, but with the domineering of Jia Ling and Sai Xishi, he can do this.

"My eldest lady, please tell me more details, these days, we make money as easily as catching rice, but it makes my husband feel uneasy. People have ups and downs, and you can't offend people too much, and I don't want to be caught in the trough when I'm at a low point. Shi Bin didn't want to say more, so he simply made it clear to educate Jia Ling.

'Trough'. 'Fall into the well'. These are the big truths, one less person who falls into the well has more hope of re-rising, and no one can save one day Shi Bin will be difficult and capsize.

After hearing this, Jia Ling no longer coped, and said solemnly: "The reason why we make money quickly is very simple, that is, we do wholesale of ninety percent of the salt, and retail is just a little bit done by businesses everywhere." And the purchase price of our salt is low, and there are many private salt available, so the natural wholesale price is also low. We don't need to grab the market, those second-tier wholesalers are rushing to ask for goods, which shouldn't be a mess. ”

Logically speaking, this is normal competition, not malicious competition, and it is up to him to make money Shi Bin himself has a way to get bargains, and others can't grab the market because their strength is not as good as their own, and they can't complain about him Shi Bin.

"Then I wonder how much of the market we have? How much less is the price than other merchants? ”

This time, it was Sai Xishi's turn to speak, "It's not much, it's almost sixty percent of the market on Jinghu South Road." We draw ten taels of silver for one introduction of salt, and the average market price is about eleven taels of silver for one introduction of salt. ”

Accounting for sixty percent of the market, the price of salt is one or two or five silver lower than others. This data definitely made Shi Bin feel uneasy, giving people the feeling that this is eating alone, even if he leaves some broth for others to eat, but his Jingnan salt store seems to be too strong.

Before he still dreamed of becoming a monopolist in the industry, he didn't think that he was already a monopolist in the salt industry on Jinghu South Road.

Although he was not afraid of others, he still didn't want to complain, so he said: "We seem to be too strong, and we actually occupy sixty percent of the market share of Jinghu South Road, and it seems safe to give up some." ”

What the! Giving up market share again? Hearing this, Jia Ling and Sai Xishi immediately fell into a state of madness, glaring fiercely at Shi Bin, who was 'talking nonsense'.

If they rob them of their money with their strength, they will obey, but if they take the initiative to give up, or give up without threat, how can they not go crazy?

"What do you mean? Do you think it's too much money? When the Fortune Boy is addicted? There is only one sixty percent of the market on Jinghu South Road, so you don't dare to occupy it? It's too small! Jia Ling roared angrily.

Sai Xi Shi was also completely on her side, glaring at herself, panting, Shi Bin knew that Jia Ling and Sai Xi Shi were really angry. At this time, of course, there was no head-on conflict, so immediately Shi Bin said with a smile, "The two ladies have misunderstood. I don't have a lot of money, and I'm not a small thing. ”

Of course, I understand that this is Shi Bin's delaying tactic, but I just want to make her and Sai Xishi not so excited a little, so as to save some face. However, Jia Ling also knew that Shi Bin was not a person who talked nonsense, maybe he did have some solutions, so he said: "Okay, I have always believed that my husband is not a small thing, but this time I don't believe you." Since you said that our sisters misunderstood you, then please tell me where the misunderstanding was! ”

Originally, Shi Bin planned to sail a 10,000-year-old ship carefully, not so strong, but he didn't expect Jia Ling and the two to react so violently. It's always been pressure to be motivated, but in this case, being forced by the two of them is real

came up with a way not to offend people and expand the strength and profitability of his salt business, and even to drive others.

"What do the two ladies think we can do business in Jingnan now and do so well?"

"Of course, because of the power of my husband and my father, those who know your true identity will give us low-cost goods in order to convince you, so that it will be very easy to sell high-quality and low-cost goods." Jia Ling replied proudly.

"Xiaoling, where is my father's sphere of influence, and will it give us face anywhere?"

This sentence can be regarded as a frustration for Jia Ling and Sai Xishi, and the two of them didn't speak for a long time. It is true that the two of them have no more influence than Jinghu Road, but the Song Dynasty has other fifteen roads. If they are too strong, even if the power of the two of them is not strong and they attack in groups, the other fifteen roads will unite to repel them.

As a result, it is difficult for the business of Jingnan Salt Bank and even Jingnan Firm to make any further progress, but it is really a big loss because of a small one.

seems to know their own eyes, but the arrogant Jia Ling and Sai Xishi are still not convinced, they don't think that they can have much development if they give up the market, after all, the economic territoriality of the Song Dynasty is still very strong, and it is still very xenophobic.

The previous merchants in Yongzhou, Shaozhou, Yuezhou, Quanzhou and Guiyang were in trouble and could not open the market is a good example. What if the market is out or is it ostracized by the rest of the business tycoons? Didn't you lose your wife and lose your soldiers?

"I know that the two ladies don't believe that there is a way to increase their influence and profits while ceding part of the market, then I will tell you." Shi Bin said confidently and complacently: "Actually, it's very simple, it's to buy shares. It is no longer about each family taking care of each other, but helping each other by taking shares. ”

Jia Ling and Sai Xishi know about sharing, but they don't know what it means to be a shareholder. As far as Sai Xishi can have a vague concept, it should be to seek benefits and share benefits together. In order to be sure, she asked tentatively to see if it was correct.

It's surprising that Sai Xishi can understand, but it's not strange when she thinks about it, she wants to rob goods, and often a group of bandits is not strong enough, so she will naturally pull bandits from other mountains to do this vote, and if she does it, she will benefit from it according to how much she contributes.

"That's it. Let's invest the remaining funds from the market into other salt stores, won't it not only expand the influence of the industry, but also get a good reputation? ”

Shi Bin's words made Jia Ling's eyes suddenly brighten, and they seemed to see a bigger mountain of gold. It is important to know that the price of salt varies depending on the demand for salt in different places. Maybe a quarter's profit of a salt bank in a salt-deficient area is a year's profit of a salt bank in a salt-producing area.

However, the premise is that there is a place to stand on the cone, and it seems too difficult to find the place to stand on your own, if you can partner everywhere, it will be much simpler.

What's more, Shi Bin and Jia Nidao are both high-ranking officials, and few of them dare to refuse when they propose a partnership, so this road is definitely a straight and smooth road.

understood the mystery of this, but Jia Ling, the domineering eldest lady, still didn't want to give up the benefits she had gotten, and asked with the last glimmer of hope: "Can we give up some markets first, and then get back the market after the successful joint venture with other salt industry giants?" Anyway, it's good not to overwhelm people with power. ”

Looking at Jia Ling in front of him helplessly, Shi Bin was very helpless, and looked at Sai Xishi again in a blink of an eye, but saw that this was also the meaning on her face, he was speechless...

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