Chapter 113: The Effect of Advertising

Cheng Chumo sat on the chair and looked left and right boredly, but his face was always confused.

He'd been here more than once before, and business didn't look much different today.

But Li Yuanjing said that there will definitely be changes today, but so far, he has not seen any changes.

Of course, it can't be said that business is bad now.

The problem is that he changed the content of the newspaper without authorization, and if he can't achieve the expected results this time, won't he suffer this meal in vain?

"Don't worry, it's always coming!" Looking at Cheng Chumo, who was like an ant on a hot pot, Li Yuanjing calmly took a sip of iced juice and comforted him.

"Our store is so big, it doesn't seem to have much room for development, why don't you open another one in other markets?" Cheng Chu meditated silently.

"No, the cloth shop is not a restaurant, there are many people today, and it will come again tomorrow, at present we have an advantage, and open another one, in addition to increasing the cost, it will not increase the sales of much!" Li Yuanjing directly rejected this proposal.

The sales process of the cloth shop has been improved, so the sales volume is still increasing every day.

There are a total of ten windows in the account office, and those who want to buy cloth first go there to pay the money, and then get a voucher to take the cloth, and then go directly to the other side to line up and take the cloth directly.

As a result, the efficiency of the store has been improved, and the daily sales volume is about 12,000 horses, but this is already the limit, and if you want to increase sales, you have to expand the scale or open a branch.

However, Li Yuanjing is not keen on opening a branch, he thinks this is very good, the people in the store are busy every day, and they live a small life.

If a branch is opened and the flow of customers is diverted, how depressed should these people be when they have nothing to do?

Therefore, in order not to let these people mess around every day, and in order to let them improve some of their passion, Li Yuanjing did not think it was a good idea to open a branch.

"Your Highness, there is something for you to decide!" While the two were talking, Niu Fang hurriedly walked over.

"What's the matter?"

"A businessman named Song Ju wants to cooperate with us, this person has investigated a little, and he has some fame in Chang'an, mainly to buy at a low price in Chang'an, and resell it to other places to change the price."

Li Yuanjing smiled slightly, turned his head to look at Cheng Chumo, and said, "Isn't this coming?" ”

"What's coming?" Cheng Chu was stunned.

"Let him come!" Li Yuanjing commanded towards Niu Fang.

After a short time, a middle-aged man in ordinary clothes appeared in front of Li Yuanjing.

Looking at this businessman named Song Ju, Li Yuanjing nodded slightly, most of the merchants are made by talents with no background, and they earn some hard-earned money, and most of them are still earned by his upper and lower families.

However, the merchants have the advantages of the merchants, they have many channels, and have cooperative relations with stores all over the world, if you want to distribute goods in an all-round way, it is undoubtedly the most suitable to cooperate with them.

"Xiaomin Song, according to His Highness!" Song saluted according to the rules, and when he came over just now, Niu Fang had already told him who he was going to see next.

Although he was shocked in his heart, for the sake of this cooperation, Song Ju still forcibly calmed down.

Moreover, he had been staring at the Wanmin cloth shop for a month, and today he accidentally learned about the scale of the weaving workshop from the newspaper, so he made up his mind to ask.

"How do you want to work together?" Li Yuanjing asked directly, not because he didn't want to pretend to be forced, but because his identity was not equal, and he didn't feel cool at all.

"According to the villain's understanding, all the costs of the cloth on the market add up to 170 to 200 yuan, if you don't sell it through the merchants themselves, the profit will be higher, but if you want to sell it, you need too much energy and financial resources to rely on yourself, and it takes a long time.

Guanzhong counties, the average transportation cost of a horse can be ten dollars, the Central Plains and other places need fifteen to twenty dollars, even if it is transported to the south of the Yangtze River, thirty or forty dollars is basically enough, if it is transported to the outside of the customs, although the cost is higher, but the profit is also higher, as long as the profit of each piece of cloth is not less than five yuan, the cloth produced by the weaving workshop can be transported to various places to sell! Song Ju directly said his plan.

His advantage lies in transportation, he has his own transport fleet, and Jiangnan and other places also cooperate with the boat gang, so this is the reason why Jiangnan is far away, but the freight has only doubled.

Li Yuanjing seriously considered Song Ju's plan, if it was only in the Guanzhong area, he only needed to make a profit of 15 yuan, and then after deducting the profit of the store, he would need to make a profit of about 30 to 40 yuan, and the cost of a piece of cloth was only about 15 yuan.

Yes, that's right, with the supply of a large number of raw materials in the imperial court, the cost of cloth has continued to decrease, and now it is basically only labor, and then the other costs of five yuan can be counted, and if the commercial tax is counted, the actual cost is only about twenty yuan.

The profit of forty yuan is not that it can't be allowed, Li Yuanjing didn't think about eating alone, and now the popularity of Wanmin cloth shop is the biggest reason for the popularity of the entire Datang Dynasty, and people from all counties in Guanzhong will come to buy cloth every day, if these people are separated, the business of Wanmin cloth shop may fall, but the business of the weaving workshop will get better and better.

"If according to the market price of one hundred and twenty yuan of cloth, it is only sold to all counties in Guanzhong, how much do you think is appropriate?" Li Yuanjing asked directly.

Whether it is suitable or not, just investigate it in the future, and what should be talked about is still to be discussed, and it is not said that it will be shipped tomorrow after it is negotiated today.

"Seventy or eighty is fine!" Song Yi only made a slight calculation and gave the answer.

He can make ten or fifteen dollars for seventy dollars, fifteen or twenty dollars for the store, and eighty dollars for less, but it doesn't matter.

Song Zhao caught the huge advantage of 120 yuan of cloth, once it is sold in various counties, it will inevitably produce qualitative changes in quantity, and the small amount will add up, and the entire Guanzhong more than 40 counties, each county only sells 1,000 horses, and he can earn 600,000 yuan, but will a thousand horses end? Obviously impossible, this is an area of millions of people, and each county only sells a thousand horses?

Even if you save a little use, a thousand horses can make a single coat for 3,000 people at most, is it possible that adults are stupid? If you don't buy cheap cloth, you have to buy expensive one? Or wait to weave it yourself?

Listening to this offer, Li Yuanjing was a little speechless, what about the good businessman and no treachery?

"Just press eighty yuan, you go to contact and arrange first, the price of the goods this month is eighty yuan, the price must be set at one hundred and twenty yuan, the price of the next month is one hundred and ten yuan, the price of the goods will be reduced by five dollars, the price of the next month will be one hundred yuan, and the price of the goods will be reduced by ten dollars, if nothing else, the price of the cloth will be set at one hundred yuan in the future!" Li Shimin waved his hand directly.

The minimum is sixty-five yuan for shipping, and a piece of cloth makes a net profit of forty-five yuan, which seems to have reduced the profit, but the tree of Wanmin Cloth Store is not so big, which is called a muffled fortune.