The merchants of the Song Dynasty, compared with their counterparts in other dynasties, were extremely lucky.

In an agrarian society, Confucianism reigns supreme, and commerce has always been insignificant. For businessmen, they have never been able to get on the stage, even if they are rich and rival the country, they have to bow down to a small seven-pin county respect, and this situation has only changed until the collapse of feudal society.

But in the Song Dynasty, this situation was different, although the status of merchants was still very cheap, but it was better than any dynasty, they could live in mansions, they could wear brocade clothes, they could swagger through the market, they could have fun, they could even intermarry with eunuchs, and their children could study as officials, compared with the harsh gate valve era, this was a very relaxed environment.

And the imperial merchants are even more different. In the Song Dynasty, there were two kinds of imperial merchants, one was the acting of the Son of Heaven, who was employed by the official family and operated the property belonging to the royal family, and all the income was put into the inner treasury, and he was a person who helped the emperor do business. There are very few such merchants, and they are usually filled by relatives or eunuchs.

The second type is ordinary merchants, but the goods they operate are included in the royal tribute, and they can also help the royal family buy things, the profits are so low that they can often be traded at a loss, but in exchange for fame, they can also obtain the reasons issued by the government. The very famous "Birth Gang" and "Huashi Gang" in the Northern Song Dynasty used this kind of basis. In the local area, because you can talk to the people around the emperor, you can sit down when you meet with magistrates at all levels, and you don't have to stand without status.

Therefore, the temptation of the imperial merchant is very attractive to any merchant.

So Ran Daqi swallowed his saliva, patiently grinded for a while, and saw that the eldest grandson Hong and the old god were eating you, knowing that there was no discussion, and after weighing it for a long time, he agreed painfully.

He is not the second ancestor who does not understand the business scriptures, and he understands in his heart that the technology of Changsun Hong is taken out and put in any workshop is a cornucopia to be rushed, and Sancheng shares look a lot, but compared with the snowflakes and silver rolling in behind, it is nothing.

Early the next morning, the two met in Ruifuxiang, signed a contract, looked at each other, signed and pledged, and then took it to the yamen for the record, and the matter was settled.

Wang Gui, the head of the soap class, was on duty at the county office, and his face was full of surprise when he saw that Changsun Hong actually made a contract with Rui Fuxiang's shopkeeper, and he smacked his tongue.

Ran Daqi is a well-known iron rooster, and his business calculations are crackling, ordinary people don't want to steal a son from him, but today he generously gave up thirty percent of his ancestral inheritance to a twelve-year-old boy, what a rarity.

The sun is coming out in the west?

He really wanted to pull Changsun Hong and ask who he was holding these 30% shares. However, after many years of immersion in the county government, he naturally knows what to ask and what not to ask, and behind this unreasonable contract, there must be inhumane secrets, and it is better to know less.

But looking at Changsun Hong's eyes, there was a little more awe, Wang Gui felt that there was always a layer of mysterious things shrouded in this kid, which could not be opened or seen through.

And Wang Gui's respectful act of sending them out of the yamen made Ran Daqi look at Changsun Hong differently.

Wang Gui is in the state city, although he is only a bad person in the county government, he is a lowly servant, and he is unbearable compared to a businessman, but in fact, he has a lot of power at hand, especially for those who open the door to do business, and he can't afford to offend at all.

All kinds of taxes and silver must be supervised by them; The thugs came to the door and asked them to come forward to settle down; Even the officials themselves are huge gangsters, they were unhappy that day, and they came in to find fault at will, where can the businessmen afford to delay? If you don't find one to pull you to the yamen, it will be a trouble to take off the skin, so although the profession is not decent, Ran Daqi saw Wang Gui on weekdays, and it was a relationship between nodding and singing from a distance.

In front of the small businessmen, Wang Guiwang's team leader actually politely sent them out?

Of course, he couldn't have given it to himself, Rui Fuxiang's business was not good, and he hadn't paid the routine money for several months, and Wang Gui looked at him with murderous intent.

Then it can only be sent to Changsun Hong.

So Ran Daqi looked at Changsun Hong's line of sight, like Wang Gui, covered with a veil, and the flowers in the fog were as blurry, and it was also inconvenient to ask, so he could only guess, and the more he guessed, the more confused he became.

The focus of the two, Sun Hong, smiled unconsciously, waved goodbye to Wang Gui, and walked on the stone streets in the city, strolling around and leisurely.

Occupy the shares, naturally regarded as the owner of Rui Fuxiang, the eldest grandson Hong has to go to count the assets, the previous business to be closed, the back of the business to pay monthly dividends, must be inventoried.

Sai Wenkui system out, how to promote, is also a problem, according to Ran Daqi's regular actions, you need to bring the goods to the customer store to sell one by one, open up sales, people think it is good, they will come to order, one by one to do the past, slowly bigger.

But Changsun Hong felt that this method was too slow, and he had a new way.

"This first pool of pulp, don't sell it after it is made into paper, give it away, give it away." Eldest Sun Hong sat at the table of eight immortals in the back hall of Rui Fuxiang's shop, knocked on the table and said, "Give it to the yamen, to the academy, to all the people you know who are officials, let them use it in vain, don't charge money." ”

"Why is that?" Ran Daqi's face was distorted: "Give it away for nothing? How much paper is wasted? ”

"Reluctant? It doesn't matter, sooner or later it will be earned back from them. The eldest grandson said: "Don't feel sorry, this is an investment, it is a promotion fee, who is the person who uses the most paper in the world?" Readers, they think it's good, they will naturally help us promote, don't be reluctant, reluctant children can't catch wolves! ”

Ran Daqi looked at him speechlessly, his face twitched, it was useless to object, this first pool of pulp belonged to Changsun Hong, how he wanted to deal with it was his business, where could others interfere.

"The way of doing business is to buy and sell, buy low and sell high. If you want to make more money, buying more and selling fast is fundamental, the profit is just how much you make, and not being able to sell is the problem, paying attention to the flow, and the fast flow of goods means that the sales channels are smooth, that is to say, ......" Changsun Hong said that he was about to expand it and talk carefully, but he saw Ran Daqi's constipated expression.

"Don't you understand...... Changsun Hong scratched his head, and said: "Forget it, you just do what I say, there will be no mistakes." ”

Ran Daqi nodded indifferently, his knowledge could not keep up with Changsun Hong's thinking, he was stunned for a while, although he didn't understand it very well, but it felt so reasonable.

The two sat in the back hall, began to slowly take stock of the exchange, one by one account book to take out, this alone took a full two hours, Rui Fuxiang's plate is so big, it really opened the eyes of Changsun Hong, actually the entire Southern Song Dynasty territory has their customers, and even in the land of the Jin Kingdom in the north, there are people who come to order thousands of miles away.

But this is a few years ago, in recent years, these old customers have long been looking elsewhere, the developed culture has made paper suppliers mushroom after a rain, a variety of new versions of paper have different advantages and disadvantages, great competition, Rui Fuxiang as a time-honored brand, no innovation, and stubborn, has been pulled down.

Changsun Hong felt that the problem was more serious than he thought, Rui Fuxiang has been losing money in the past few months, and the operation is difficult, he looked at Ran Daqi's face, and said in his heart, no wonder you didn't hesitate for long to agree to give shares, it turns out that this shop itself is full of problems, and there will be one more person to back it when you pull one person in.

Ran Daqi was a little hairy by him, and smiled awkwardly.

At this moment, the door of the back hall was pushed open, and Ran Pu, who had dispersed from school, walked in.

He was naturally surprised when he heard his buddy Ran Hu talk about the shares in front of him, but at this moment he didn't say it, but said to the eldest grandson: "Erlang, you skipped class again today, and Master Zhou asked about you again." ”

As soon as Master Zhou was mentioned, Changsun Hong had a big head, and this old scholar always wanted to train him to be a useful official for the country and the people, but he didn't know that Changsun Hong was just using the identity of a county student as a coat, and the fundamental idea was to make money, and make a lot of money.

"I'll go tomorrow, on time." Changsun Hong rubbed his forehead and said, "It's a big deal to be pulled a few rings by him." ”

"Oh, he probably won't hit you, because if you hit your hand, you can't hold a pen." Ran Pu said: "Today, the master said that two days later, the academy will hold a literary meeting, and the people of the four classes of Heaven and Earth Xuanhuang will choose people to participate in the preparation for tomorrow's spring exam, and he has recommended you and asked you to prepare." ”

(End of chapter)