Du Chengfeng closed the plan, his eyes returned to the rice paper with eight big characters written, and pointed to the third word: word-of-mouth and continued: "Lord Wang, let's talk about word-of-mouth, word-of-mouth can be said to be a kind of marketing. It is also a guarantee that determines whether a businessman and industry can go further and longer. ”

"To put it simply, it is highly recognized by customers and spontaneously spread by word of mouth to maintain a good image of the merchant and the business under the merchant's name."

"Word-of-mouth is an important factor that affects a person's consumption attitude and behavior, and it can be said that word-of-mouth is also the cheapest way to communicate and market. Word-of-mouth includes reputation, service, and product. ”

"Little brother Chengfeng, your reputation seems to be easy to understand, as a businessman, reputation is crucial, and the other two points are also easy to understand."

"Merchants with a little vision in Chang'an City can realize this, so it seems that there is no need to take out a special explanation, right?" Li Xiaogong took Du Chengfeng's words and asked with some doubts.

"No, no, lord." Du Chengfeng waved his hand and said conclusively: "There is no doubt that perhaps the discerning merchants in Chang'an City may be aware of this. ”

"But there is absolutely no one who really attaches importance to this point or really does this word-of-mouth concept. In terms of reputation, I believe that the businesses in Chang'an City are doing very well, but it is difficult to say about the service. ”

When Du Chengfeng said this, he looked back at Shopkeeper Lu and asked very seriously: "Shopkeeper Lu, as far as I know, Wangjianglou's restaurant industry in Chang'an City should be relatively famous, right?" ”

"But ask yourself, do you really think your service is home? Does it make all customers feel at home? Does it give all customers a strong sense of satisfaction? ”

Shopkeeper Lu was still trying to think about Du Chengfeng's various incisive remarks before, and was suddenly stunned by Du Chengfeng's series of questions. After some reflection, it is indeed as Du Chengfeng said.

Shopkeeper Lu said in his heart, I am afraid that the entire Chang'an City and even the entire Tang Dynasty have not reached the level that Du Chengfeng said.

But right now, in front of the prince, he didn't dare to quibble, so he could only bow his head and answer truthfully: "Back to the prince, what the little brother said is right, it really can't." ”

Li Xiaogong only frowned when he heard this, but he didn't mean to blame Shopkeeper Lu.

Du Chengfeng can also understand that the so-called service reputation and home away from home are all based on customer first.

From the concept of service, all people should be equal, as long as you pay the corresponding money can enjoy the corresponding service, of course, except for the nonsense and deliberate trouble.

Perhaps these merchants in Chang'an City have served some dignitaries and nobles well.

However, before this, Confucianism had always had the saying that the hierarchy of scholars, farmers, and industrialists was inferior. Artisans and merchants were regarded as the lowest group of people, even lower than ordinary farmers.

It is difficult to have such a service-oriented consensus even among businessmen, and it is difficult for them to quickly integrate into this idea of equality after hundreds of years.

Du Chengfeng still remembers the first time he entered Wangjiang Tower, the second shopkeeper looked at him with contempt.

Although Du Chengfeng didn't take it to heart afterwards, this phenomenon at least shows that the shopkeeper in Wangjianglou lacks professional training in this area.

Without this service-oriented concept, it is difficult for Wangjianglou to always maintain a good image and status.

Therefore, Du Chengfeng deliberately pointed out the word service, which is to gradually popularize this concept of equality through this opportunity, so that customer first and service first truly become a standard concept.

Thinking of this, Du Chengfeng continued: "Lord Wang, therefore, whether it is Wangjiang Tower or all the famous businesses in Chang'an City, everyone is almost the same in this regard.

Therefore, there will naturally be no word-of-mouth, and in the hearts of all customers, everyone is accustomed to it, and it is naturally difficult to form a good communication effect. "Beans Literature Network

"Then according to the meaning of the little brother riding the wind, what should it be?" Li Xiaogong thought for a while and asked.

"It's very simple, all customers are treated equally, and the service is done to the extreme, so that customers can feel at home and experience the greatest satisfaction."

"Even if it is an ordinary villager or a beggar, as long as they come to consume, they must be entertained well, so that they can clearly feel that the service of Wangjianglou is obviously different from that of other families."

"Only in this way can we form a different word-of-mouth effect. Lord, do you agree? Du Chengfeng said eloquently.

I have to say that Du Chengfeng's business philosophy is absolutely groundbreaking, and to be honest, Li Xiaogong was shocked.

He was shocked not only by Du Chengfeng's genius-like business thinking and business philosophy, but also by Du Chengfeng's calm attitude of daring to treat farmers, beggars, and dignitaries as equals.

Maybe he, the prince, is just an ordinary person in Du Chengfeng's eyes.

This can be felt from the eyes of Du Chengfeng several times, as if anyone is the same in his eyes, no sorrow or joy, no waves in the ancient well.

However, Li Xiaogong is not a pedantic person, from a business point of view, even if Du Chengfeng is bold, it is undeniable that he is indeed very reasonable, which cannot be refuted.

"Little brother Chengfeng, I have to say that although your remarks are a bit bold, they are very reasonable, and I agree with them."

When Li Xiaogong said this, he completely put down the prince's shelf and sincerely agreed with Du Chengfeng's words.

"Well, I believe that the prince will one day be glad for his recognition." Du Chengfeng said proudly, without any sense of pride and pride.

Li Xiaogong listened to this and said in his heart: How do you feel as if you have been educated by a teenager?

However, he didn't show it, nor did he speak, he felt that Du Chengfeng was becoming more and more like a mystery.

Du Chengfeng then said: "As for the reputation of the product, this is easier to understand, and it requires novelty and uniqueness, so as to attract customers." ”

"Just like the current fairy wine, the only one in the Tang Dynasty, and the new dishes I invented. Of course, Wangjianglou can also study some special delicacies in the future. ”

Li Xiaogong nodded, and said with a smile: "This king wants to, but it's a pity that there is no talent, so I can only look up to the little brother Chengfeng to pay more attention in the future." ”

"This ......" Du Chengfeng was speechless, this Li Xiaogong is really good at beating snakes with sticks.

"Do you work hard!" Li Xiaogong sneered.

Du Chengfeng didn't answer, just exhaled, pointed to the last word, and said, "Finally, let's talk about service." The service I speak of is very different from what you know to be greeting and running errands. Strictly speaking, the core concept of my future hotel project is service. ”

"Any kind of business we run is a service, a service for the public. The difference is how we make this simple service better and different. ”

And form a good reputation, which is the purpose and purpose of the service. Of course, this can not be done overnight, if the prince is interested, I can organize special training in the future. ”

"This king is interested, very interested." Li Xiaogong said with a grin. The incisive service concept that came out of the mouth of a genius like Du Chengfeng was of course interested.