Seeing that Li Xiaogong agreed with the advantages of modern dishes, Du Chengfeng continued: "I have compiled a new recipe, in view of the current shortage of ingredients, so there are only a few dozen dishes for the time being. ”

"The first step is to fully promote this new style of cuisine in the current Wangjiang Tower, and make a name for itself in Chang'an City, of course, the pricing of the new dishes is naturally more expensive than the existing dishes in Wangjiang Tower."

"Based on this alone, does the prince think that the turnover of Wangjiang Tower can be more than doubled?"

Li Xiaogong groaned slightly, and said: "The color and aroma of the new dishes of the little brother Chengfeng naturally have nothing to say, I believe that anyone will be full of praise after tasting it, this king has no doubt about this." ”

"There are many dignitaries and nobles in Chang'an City, and there are also many rich and noble people, plus foreign merchants and envoys from various countries, it is not a problem to double it if it is properly managed. I don't know if the little brother who rides the wind still has any good ideas? ”

After Li Xiaogong said this, he looked at Du Chengfeng with some faint expectations.

Although there has been a saying since ancient times that the fragrance of wine is not afraid of deep alleys, through this detailed plan written by Du Chengfeng, Li Xiaogong believes that since Du Chengfeng can put forward such a perfect idea, he must also have a different talent in these operations.

Being watched by Li Xiaogong, Du Chengfeng did not have any cramped and uneasy, and was still calm.

Li Xiaogong raised this question, Du Chengfeng was naturally confident, beckoned to the shopkeeper Lu, and asked him to bring a brush and a piece of rice paper.

Du Chengfeng wrote a few words on rice paper: advertising, marketing, word-of-mouth, and service.

"What does that mean?" Li Xiaogong looked at a few completely unfamiliar words on the rice paper and asked very puzzled.

"Lord Wang, I want to ask, if Wangjianglou wants to launch these new dishes, how can you quickly let the people in Chang'an City know? And how to quickly make a name for yourself in Chang'an City? Du Chengfeng asked rhetorically.

"What's so difficult about this, this king can invite some friends, some noble customers and rich people in Chang'an City to come to the store to taste, and you can also hire people to shout and publicize around Chang'an City." Li Xiaogong looked very confident when he said this.

Du Chengfeng smiled disappreciatively and said, "Lord Wang, with all due respect, these are just the lowest and most ordinary methods, it is true that there may be some effects, but they will not be too ideal. My method is the eight words on this paper: advertising, marketing, word-of-mouth, and service. ”

Du Chengfeng picked up the brush and drew a line under the word advertisement, and then said: "Let's talk about advertising first." What is advertising: Advertising is all about advertising. ”

"How do you spread the word? Wang Ye thought about it, if we could put up some eye-catching notices in various places in Chang'an City that were more conspicuous and had a large flow of people and pedestrians. ”

"You can also put notices on the walls of some relatively tall buildings in these places and can be seen by human eyes, and do a good job of indicating the Wangjiang Tower at various important intersections in Chang'an City, so that the effect is more direct and obvious?"

In this era, people do not understand the convenience and benefits of advertising, so the method adopted by Du Chengfeng is to follow the good path.

After Du Chengfeng said this, Li Xiaogong quickly reacted. He slapped his thigh with excitement and exclaimed a little out of shape: "Yes, this method is so clever and wonderful!" Simple and effective, little brother Chengfeng, you are really a genius! ”

At this moment, Li Xiaogong looked at Du Chengfeng, his eyes lit up, and his conjecture was indeed right. Twelve Literary Network

The shopkeeper Lu, who was standing on the side, admired Du Chengfeng's method even more.

How could they never have thought of such a simple method before? Shopkeeper Lu couldn't help but sneer.

Du Chengfeng's simple and straightforward explanation made Li Xiaogong's mouth suddenly open, and his interest became even stronger.

"Come on! Come! Little brother riding the wind, you go on. Lee began to get excited.

Du Chengfeng snorted, and then said: "Let's talk about marketing, this method contains too many aspects, and it can't be explained at once. ”

"Generally speaking, it is a series of attractive methods and programs for target customers, and of course, the ultimate goal is the same, which is to do everything possible to attract them to Wangjianglou to consume."

Next, Du Chengfeng began to briefly explain some basic psychology and plans of marketing to Li Xiaogong.

The word marketing is too profound, and Du Chengfeng has simplified it as much as possible, but despite this, Li Xiaogong and Shopkeeper Lu still heard it a little foggy.

Knowing that they may not be able to understand it all at once, after all, this is a complex economic discipline in later generations, Du Chengfeng didn't dare to expect them to understand it all at once, and it was not surprising that they didn't understand.

After sorting out his thoughts, Du Chengfeng then said: "Lord Wang, let's make the simplest analogy: the price of our immortal wine in Wangjiang Tower on weekdays is 3 times a jar. ”

"Then let's assume that there is a discount event on a certain holiday, such as 9% off for buying two jars, 8% off for more than five altars, or buying two jars to give some gifts, or giving a side dish or something."

"I call this a promotion, a way to entice customers to buy and consume the wine repeatedly. And this so-called promotion method is a kind of marketing. ”

"And the prince can see that the membership system I mentioned in the plan is also a kind of marketing method, and these two methods can be said to be the simplest presentation in marketing."

After Du Chengfeng finished speaking, he paused for a moment, turned the plan to the page of the membership system, Li Xiaogong looked at the membership system on the plan that Du Chengfeng said, and read it carefully.

Compared with what Du Chengfeng just said, it seems that there is a better understanding. Both of these methods are different approaches to the psychology of the customer.

"Little brother Chengfeng, I have to say that your analogy is really good, it is easy to understand, and it is also very effective, and this king basically understands what your so-called marketing is."

"If advertising is to attract customers and guide customers into the store, then marketing is to encourage customers to spend. It may seem that discounting reduces income, but in fact it increases consumption. ”

"And it satisfies the customer's psychology of taking advantage, but the final result is a win-win situation. After Li Xiaogong's in-depth understanding, he said that it was also the first to say.

"The prince is clever, it is true." Du Chengfeng sincerely praised that Li Xiaogong's acceptance and understanding ability are still quite good.

Perhaps before this, the merchants in Chang'an City had this similar method, but such a systematic analysis, Du Chengfeng believes that it is absolutely impossible to do in this era of ideological imprisonment.