Chapter 10 Spread the word
When talking about the details with Cao Min, Yang Zheng found that Cao Min was really a natural professional manager, if it was placed in modern times, a proper strong woman, no wonder the Cao family was relieved to let a girl preside over the sale of wine.
The molecule given to Yang Zheng Yicheng was completely based on Fang Zi and Zhao Zhen's face, and Cao Min never thought that Yang Zheng had such a down-and-out general's mind as a businessman.
So Yang Zheng only needs to share the money from the Cao family every month, he doesn't have to worry about other things at all, Yang Zheng is also happy, he is not afraid that the Cao family will hack his money, which money is insignificant compared to the Cao family's face.
He gave Cao Min a larger set of still drawings to fulfill his obligations as a shareholder.
A week later, the West Market will hold an annual wine merchant conference, similar to a modern promotional exhibition, not only the major wine merchants in the capital, but also the local powerful wine merchants, Western Xia, Uighur, Tubo, Khitan and other wine merchants around the Great Song Dynasty will participate, and the Cao family is working overtime to make new wine.
The Cao family was rich and powerful, and rebuilt a workshop as a distillation workshop, and rushed to produce 2,000 jars of new liquor before the wine merchants' conference, which was definitely a big killer.
Moreover, these wines are all head wines, with an average taste, and the characteristics are strong enough, specifically for which wine merchants on the grassland.
Since the disappearance of his family's shopkeeper family, Li Yonghe has restrained a lot, and re-selected a housekeeper to be responsible for the operation of the Yamato firm, and at the same time instructed the family to keep a low profile.
For the first battle of sniping the Li family, Yang Zheng wanted to see and understand, and found the fat shopkeeper of Yuchun Building, and was taken by the fat shopkeeper to a private room on the second floor of Taibai Building.
And this conference was held in the spacious courtyard of Taibai Building, Taibai Building is not as famous as Fan Building, but it is more spacious than Fan Building, this conference has contracted the entire Taibai Building, powerful businesses will have private rooms, and the Cao family naturally has the best private rooms.
Yang Zheng entered the door and saw Cao Min wearing a bright red narrow-sleeved shirt, the narrow-sleeved shirt perfectly showed the uneven figure, coupled with a crystal like jade complexion, and a delicate face with a little powder, which was the best age.
"Young Master Yang is also interested in businessmen?"
Looking at Yang Zheng, Cao Min asked curiously, her perception of Yang Zheng is still good, calm and impatient, and she is neither humble nor arrogant in front of herself, but she is much better than the sons of those families with prominent backgrounds.
"It's okay," Yang Zheng said modestly.
No matter how developed ancient commerce is, there is a limit, and under the bombardment of modern information, at least in theory, he feels that he should still understand a lot.
"Well, that's our Cao family's business," Cao Min pointed to the conspicuous Yuchun business name in the courtyard and said with a smug face.
There are dozens of large and small businesses below, most of which are engaged in wine trading, and although the Yuchun business is conspicuous, it is still conspicuous among so many businesses.
Hundreds of wine merchants who came to buy wine were negotiating with the heads of various winemakers, and from time to time deals were made.
Yang Zheng, who was standing at the window, looked at this bland wine merchant conference, and missed the propaganda methods of later generations, the advertising words were not exaggerated enough, and the atmosphere of the scene was as warm as it was.
The more he watched, the more bored he became, and Yang Zheng shook his head involuntarily.
"Why did Yang Gongzi shake his head?"
"It's too low-level..."
"I want to hear about it"
"No billboards, no flyers, no promotions..."
Yang Zheng seems to remember that there are billboards on the Qingming Shanghe map, indicating that there should have been advertising at this time, and a series of commonly used advertising methods blurted out.
"The slave family is ignorant, I have never heard of these methods," Cao Min listened to a large number of nouns that she had never heard before, and said angrily, in her opinion, it was Yang Zheng's whimsy.
"The billboard is to find a board, write the characteristics of the new sake, the price or something on it, hang a conspicuous place, flyers..."
Yang Zheng understood Cao Min's expression and patiently explained.
"I don't know if there's a way to do it faster!"
Cao Min's eyes were full of brilliance, and she asked in a skeptical voice, staring at Yang Zheng with beautiful eyes, as if she wanted to see him out, since the marriage was ruined by her own hands, no one dared to come to the door to ask for marriage, and she also gave up the idea of marrying, and devoted herself to business, taking care of the Cao family's business well.
Some of the methods listed by Yang Zheng are unheard of by her, but in her judgment, they are definitely useful.
"Yes, it's very simple, let people prepare two jars of wine and put them for people to taste for free."
Yang Zheng said lightly.
"Qin'er, go on, Lao Cao called..."
Cao Min's eyes lit up, and he said to a burly woman behind him, Yang Zheng looked at the burly Qin'er speechlessly and went to hand over the fat shopkeeper.
"Yang Gongzi knows a lot," Cao Min looked at Yang Zheng, who still had a hint of immaturity on his face, and said with emotion.
"Hehe, from the book," Yang Zheng's reputation as a nerd slowly became well-known after becoming a lieutenant of the horses.
"It seems that the slave family has time to study!"
After the fat shopkeeper came up, Cao Min told him the original words of Yang Zheng, the fat shopkeeper has been up and down in the business world for decades, and immediately understood the essentials, and perfected this idea, such as everyone only has one chance and so on...
Just do it, there is no shortage of wine utensils, tables and chairs in Taibai Building, and after a while, the table will be set up, and the mud seal of the new wine will be torn open, and a strong aroma of wine will confuse the whole courtyard.
The fat shopkeeper filled the row of wine glasses on the table one by one, and the wine merchants who were already surrounded by wine worms were already surging.
"Ladies and gentlemen, this is a new liquor that has just been brewed by my Yuchun firm, Yuchun Lie..."
"Lao Cao, what kind of charter is this, hurry up, sprinkle the family and wait for the wine to drink"
A good impatient interrupted.
"It's Lao Cao, hurry up and say how to sell it, it's ...... hungry to death"
"That's it, hurry up and sell it..."
…
The scene instantly became very hot, shouting and scolding one after another, other brewers looked at each other, and this Yuchun business suddenly released a king bomb, which made everyone at a loss.
"Don't worry, this wine was originally for everyone to taste, there are too many people, one cup per person, in order..."The fat shopkeeper wiped the sweat from his head and shouted loudly.
When everyone heard this, they stopped drinking and scolding, and waited for the wine to be drunk.
"Hiccup, good wine! One more drink for the sprinklers! The most powerful sweat drank the cup of two taels, the hot feeling went straight into the lungs with the wine, and the face was red, and after the hot feeling passed, he hiccuped a big full burp, and shouted habitually, looked at the peers around him who were glaring angrily, and said curtly: "You come first, you come first."
His eyes were still fixed on the wine jar in the fat shopkeeper's hand.
"Good wine!"
"Strong!"
"Good wine!"
……
More and more new sake was drunk, and the courtyard was filled with satisfied admiration, and at last even the shopkeepers of the breweries couldn't help but squeeze into the crowd to find out the enemy's situation.