Chapter 111 Bundles
As early as more than a month ago, Shen Xi began to work on the trial production of color comic books.
In order to make the color comic strips form a large-scale production, Shen Xi gradually improved the printing technology, adding color ink no longer using the method of dipping ink from the ink cartridge, but applying the color ink to the printing plate in different areas.
The first application is the most complicated, and once the plate is colored, the color ink can be added according to the color area.
Almost every step of brushing ink was completed by Shen Xi alone. According to the results of the experiment, Shen Xi decided that after the official printing in the future, he would find someone who did not know how to do it, and it was best to be a delicate woman to be responsible for the key step of brushing ink, so as to achieve the purpose of secrecy.
On the afternoon of the sixth day of the eighth lunar month, Shen Xi printed a few pages of color paintings in the workshop, and went home to show them to Hui Niang and Zhou, and the two were very satisfied.
According to Hui Niang's meaning, since it is now possible to print color paintings, it is better to try to print a batch of color comic books first, not mass production, just to test the reaction of the market.
However, Shen Xi was worried that the matter would leak out, which attracted the attention of the merchants who came to wholesale comic books, and decided to print some colorful New Year pictures to the market first.
Shen Xi asked Hui Niang to invite the painter to come back, draw a sample, color it by Shen Xi, and then find someone to engrave the printing plate, and then personally brush the ink and dye it, and then take it to the printing workshop for printing.
There are two New Year's pictures in total, one is Zhong Kui catching ghosts, and the other is Fuwa holding fish.
200 copies of each New Year's picture were printed and placed in the city's bookstores, and in just two days, all the New Year's pictures were sold out, and the market response was very good. Нёǐуапge.сОМ
Although it is far away from the Spring Festival, after all, it is almost the Mid-Autumn Festival, the people in Ninghua County live relatively comfortably and richly for most of the year, and they have more spare money in their hands.
A New Year's picture costs less than two yuan, and Shen Xi initially set the price for ten yuan, and the bookstore took 30% of it, so that the printing workshop could earn five yuan from each New Year's picture, which was very cost-effective.
I didn't expect the market to respond so well, and some people even sent out fifty yuan to buy it, but unfortunately all the goods in the bookstore came from the printing workshop, and the workshop did not produce, so they had nothing to do.
Seeing that from time to time people came to ask about the colorful New Year paintings, the shopkeepers of various bookstores in the city couldn't sit still, and hurriedly came to Hui Niang to discuss the problem of buying in large quantities.
Hui Niang couldn't make up her mind, so she had to consult with Shen Xi.
“…… Seeing that the Mid-Autumn Festival is coming, every household wants to hang a few colorful paintings to be happy, I discussed with these bookstore managers in the city, this time we can ship 15 wen a piece, they sell 20 wen a piece, our profit is very considerable. ”
"Then according to Aunt Sun's meaning, how much should be printed?" Shen Xi asked.
"Before August 15, how much can be printed, anyway, the shopkeeper Su didn't come back, and now we are only printing the book, and the income is not very good."
Hui Niang also saw that after entering August, because the printing workshop did not have a large number of comic book orders, and many workers needed to maintain it, she wanted to open more business outlets.
After Shen Xi thought about it, he said: "Aunt, we can't print too much, now that the comic books in the city are basically saturated, and there are some backlogs in our warehouse, it seems that it will be a little difficult to sell." I don't think it's better to do this, in the city to hold a comic book with a New Year's picture of the activity, the comic book bookstore sells sixty yuan a copy, buy a copy and get a New Year's picture, we only give a limited number of 500 copies, the end of the delivery, what do you think? ”
"Will this work?"
Hui Niang's expression was a little confused, "I always feel that it is better to sell directly, our comic book is not in a hurry to sell it, go back and see if they want it from Shopkeeper Su." ”
Shen Xi smiled: "This is called bundling...... It can be regarded as a rainy day, if the shopkeeper Su does not continue to order our comic books, we will have to use New Year's pictures to maintain the operation of the printing workshop. We first have to let the people in the city know that the comic books and New Year's pictures are from our family's workshop. ”
Hui Niang's eyes were full of trust when she looked at Shen Xi: "Xiaolang, you can do whatever you say, and I will leave this matter to you to operate." ”
Now that Hui Niang has a blind admiration for Shen Xi, even if she doesn't understand what he means by "bundling", she still thinks that what Shen Xi said must be right.
After Hui Niang greeted the shopkeepers of various bookstores, the activity of buying comic books and sending New Year's pictures was launched in Ninghua County and the surrounding towns, and the market responded well, and in a few days, hundreds of comic books were sold in the backlog of the printing workshop's warehouse.
After making a small profit, Hui Niang and Zhou discussed increasing production.
According to their intentions, while there is no work in the workshop now, they will print a batch first, and when the people in the shopkeeper come back and buy comic books, there is no need to rush to work.
Shen Xi thought it was too risky.
Shen Xi means that the workshop must receive orders before production, and cannot be blindly optimistic.
Nowadays, comic books are in the limelight, and Su Shaqi and others have shipped such lucrative novelties as comic books to Nanjing, Suzhou, Hangzhou and other big cities for sale, where there are countless printing workshops and skilled craftsmen.
It only takes a look at the ready-made picture to carve out a printing plate, or it won't be long before pirated comic strips appear, and although the quality is certainly not satisfactory at first, a long study will surely find the know-how. And the impact of piracy, the profit of comic books will be greatly reduced.
In the two orders of business with Su Shaqi's merchants before, a comic book workshop could earn more than 30 yuan, but after competition, it may not even be able to earn 5 yuan, and it may even lose money. After all, Ninghua is located in a remote area, and many materials have to be shipped from other places, so it cannot compete with printing workshops in big cities in terms of cost.
Hui Niang agreed with Shen Xi's analysis after listening to it, and she herself felt that she was carried away by the victory and became a little eager for quick success.
On August 14, just as the activity of buying comic books and sending New Year's pictures in the city was about to end, Su Shaqi came to Ninghua County again, this time he did not bring his peers, only himself.
That night, Su Shaqi came to talk about business as before, but after entering the door, his attitude became much colder, and Shen Xi speculated that it should be a pirated version of the comic book elsewhere, or the pirated version was simply researched and printed by Su Shaqi himself, in order to achieve the purpose of reducing the price.
"Mrs. Lu, Mrs. Shen, and the little shopkeeper." Su Shaqi said with a smile, "I won't hide it from you, I wanted to buy a batch of albums this time, but this album business is not as easy as it was at the beginning, and the money I made is far less than the first time, and other businessmen don't want to come, so I still miss the old love......"
Shen Xi said coldly: "Shopkeeper Su has something to say, please speak up." ”
Su Shaqi's face was a little domineering: "Ming people don't say dark words, this album business is no longer a monopoly, there are already people outside doing this, the price is much cheaper than yours, if you can reduce the price of each album to twenty Wen, then you are still willing to order a batch back." ”
Su Shaqi pressed the price very hard this time, even if he discounted it last time, it was forty-five yuan a piece, but this time he directly reduced it to twenty yuan, although this workshop still made a profit.
Shen Xi smiled and asked: "Since we are not the only one printing small picture books on the market, why doesn't Shopkeeper Su talk to those people?" Or the price can be lower! ”
Su Shaqi's face was a little cold. He said that it is a fact that there is piracy outside, but the quality of piracy is really not flattering, it is estimated that there is a problem with the printing plate, the picture appears ghosted, the handwriting is not clear, the ink is also very easy to fade, and it becomes blurry when you turn a few times, and even the reader's hand is dyed black, and you can only look fresh and not collect.
On the other hand, the printing workshop prints out of the print, not only the paper and ink are of high quality, but the picture is extremely exquisite, which makes people love it after reading it, and the two are not on the same grade at all.
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