Chapter 41: Teaching to Do Business 4
Wu Zixin's face was blushing, she secretly glanced at the third lady and Yuzhu, and said in a low voice: "What are you shouting about?" I'm not afraid of people's jokes! ”
"They laugh at them, I call mine," Pi Yang felt itchy in his heart, and said softly: "Little baby, I have other names, I'll call you tonight, like what, Ou, yes, Kang busy Beibei!" And...."
"And you're big, don't talk about it!" Although I didn't understand what it meant, it sounded like a lewd smell, and the little girl was ashamed and angry, her face was red like blood, and she just wanted to find a crack in the ground to get into.
Pi Yang's voice was not big or small, and it was falling into the ears of Miss Li and Yuzhu, who was so red in the face that she heard it, and scolded softly: "Shameless!" ”
Pi Yang's thick skin, Li Qingyi had already understood it, and when he heard him say some boudoir love words between husband and wife without hesitation in front of outsiders, he couldn't help blushing for a while, remembering that there were still serious words before he finished speaking, so he couldn't help but say shyly: "Childe took Zixin as an example again, but what do you mean?" ”
Pi Yang didn't know how to write the word shame at all, and when he heard Li Qingyi ask about the matter, he immediately suppressed the smile on his face, and said with a serious look: "What does it mean below is that the name Ah Hua is all over the street, just like the names of Li's Cloth Village, Wang's Rouge Fang, and Zhou's Pork Shop, the name is too common, not loud enough, and it is extremely unfavorable to spread. ”
Li Qingyi said: "The meaning of the son is to let me change the name of Li's Cloth Village?" ”
Pi Yang smiled and shook his head: "It's not just as simple as changing the name, it's for you to set up a brand, the name of the brand can neither be too vulgar nor too elegant, too vulgar to dislike, too elegant to make people difficult to get close to, such as called Senma, Shanshan, 361 degrees or something, if you really can't use the name of the person, in short, it is to make people refreshed, and not too difficult to remember." Now that you have a brand name, you need to design a logo..."
"Minions?" The three women present were all puzzled.
"Oh, it's a trademark."
"Trademarks?"
Khan, it's been 1000 A.D., and the concept of trademark hasn't appeared yet? Pi Yang wiped a handful of sweat: "It's just to design a pattern and mark the brand, now you understand?" ”
"Got it!" Li Qingyi smiled and nodded.
Pi Yang didn't care whether she really understood or not, and continued: "The trademark is registered with the government and printed on every commodity. ”
After listening to him, he calmed down, carefully sorted out the main points again, and sighed: "Childe's method is really a pioneering act!" ”
Pi Yang waved his hand and said: "Miss Li, don't be so complimentary, I'm just making suggestions, as for whether you can do it or not, whether you can do it or not, it has nothing to do with me, you must know that reform is not easy, and the financial, manpower, and mental strength that need to be paid are extraordinary, it depends on whether Miss Li has the determination to make drastic reforms!" ”
"Qingyi saves, if you want the fruits of change, you must go through the pain of reform!" Li Qingyi's face was full of determination, and she immediately got up and gave a deep blessing: "Childe's strategy is worth 10,000 gold, whether it is successful or not, Gongzi's great grace, Qingyi keep it in mind." ”
Thinking that she was a weak woman born in a feudal society, calm and firm, polite and courteous, and bold and powerful, Pi Yang couldn't help but admire a little in his heart, and said with a smile: "Miss Li, don't do these false courtesies, I'm a little unaccustomed to --- Zixin, go over and help Miss Li sit down, I still haven't finished speaking." ”
"No need," Wu Zixin was just about to get up and go over, Li Qingyi hurriedly sat down by herself, and said with a smile: "Since Gongzi doesn't let me do these false courtesies, I and Zixin are sisters, so I don't need to be so polite!" I wonder if Childe has anything else to instruct? ”
"The trademark, like the brand name, must be simple and generous, so that others can see at a glance that this is a product from the Li family."
Li Qingyi nodded while thinking, and Pi Yang said: "With the uniqueness of the product, uniqueness, brand name, and trademark, the next step is to take the initiative to ferment the word-of-mouth, first make the high-end market of ready-to-wear, pay attention to the materials, embroidery should be exquisite, and it is best to print the trademark in a conspicuous position, so that those rich people can promote it for you for free. ”
Li Qingyi smiled, looked at Pi Yang and said: "Qingyi understands the meaning of the son, this shirt is worn on the high-ranking officials and nobles, and outsiders look at the exquisite workmanship and exquisite embroidery, and no one wants to be left behind at that time, so there is no worry about no market." ”
Pi Yang nodded: "Also, pay attention to those rich young ladies and young ladies of the academy, you must know that they love to make waves when they have nothing to do, and often gather in groups to chant poems and lyrics, if the word-of-mouth effect of the brand is established between them, a concept will be invisibly generated: wearing clothes printed with the Li family's trademark is a symbol of status!" ”
Wu Zixin heard him speak vulgar words again, and said angrily: "What kind of complaint-wave, don't talk nonsense!" ”
Pi Yang smiled: "The southwest is suffering from the border, the north is stationed in the jackals, the scholars do not contribute to the country, but they drink and have fun every day, chanting poems and verses, they are not idle and complaining?" ”
In the past, when he was in Cherry Well, although the surname Pi did not show any feelings for his family and country, he had special respect for the soldiers, and when he heard these remarks, Wu Zixin looked at him deeply, and hummed softly, unable to refute at all.
Li Qingyi didn't seem to notice the vulgar words, thinking about the brand reputation effect in his mouth, and said after thinking about it: "Childe is well versed in people's hearts and knows human nature, Qingyi admires it!" Since Gongzi just mentioned the term high-end market, I wonder if there is still a mid-end market and a low-end market? ”
In the afternoon, he still spoke ill of each other, which will see that Lao Tzu is a little useful, and he keeps patting his sycophants, and the capitalist's face can be seen at a glance! Pi Yang smiled: "Yes, with a certain reputation, it is much easier to open the low-end market, remember, don't wait for others to ask, is a mule or a horse to go out and yo, and hold clothing conferences all over the country!" ”
"Costume show?" Hearing him pop out some words that he didn't understand, the third girl was puzzled again.
"It's to hold an event, invite some models with good figures to walk around the stage, and let people see the effect," in order to promote the way of doing business in his previous life, Pi Yang is like a tireless teacher, who spoke for more than half an hour, and did not feel tired, and continued: "It is also necessary to set up a sample display area, which can not only allow the people to touch the quality of the clothes with their own hands, but also show the courage of the Li family's real gold who is not afraid of fire!" ”
Li Qingyi was ecstatic in her heart, this person's business ideas were more novel than the other, and each was more effective than the other, Miss Li had the heart to dig out other ideas in his mind, so she said: "The idea of this clothing conference is very good, if it is done well, the name of Li's cloth village will be greatly improved." In addition to holding events, is there any other way for Childe to do so? ”
"I said so much, Miss Li understands?" Pi Yang looked at her and smiled.
Li Qingyi blushed: "Childe's words are vivid, Qingyi is dull, he only wants to understand seventy or eighty percent, and some words in Childe's mouth, I really have never heard of it, and I haven't understood it yet." ”