Chapter 272: Perfumes and Cosmetics
Wang Song was also confused, he didn't find out at first, because a large number of new products were on the market, and in terms of price, it couldn't be according to the previous price.
In the past, a large iron pot, his weight was 45 catties, the price would be close to 6 guan, replaced by a new product, less than 40 catties, but the price was finally set at the level of 1.5 guan, only a quarter of the old-fashioned iron pot, but the overall price is not low, a catty as high as 75 wen, even above the previous one.
However, because of this, a relatively large price has been created, and at the same time, the sales of iron pots are not bad, and as a flagship product, sales have been rising.
From Zhao Xin, he learned to use statistical data to look at the whole, and he found that the effect was not very good, because the sales volume only rose by one percent, if it was not for the increase in orders, so that the overall total sales volume climbed to the level of 180,000 guan, I am afraid he would have to wonder whether this policy is right or wrong.
Of course, there are still advantages to using new products, running away from profits and costs, and new products probably create two-thirds of the profits.
In other words, the monthly profit is about 12 guan, and in a year, it may be close to 1.5 million.
At any time, including the government of the Northern Song Dynasty, 1.5 million guan is also an unimaginable number, but for a blacksmith workshop, this is not enough.
180,000 guan a month, which is about 2.4 million catties, will consume almost 80,000 catties of iron a day, which is only about one-tenth compared with the figure of 80-1 million a day as expected.
What Zhao Xin asks is to ensure the price while selling sales, rather than simply pursuing profits.
There was no way, Wang Song still found Zhao Xin, Zhao Xin was also frowning, he had calculated before that if the price was reduced to a certain extent, it would open the market.
Wang Song's approach can't be said to be wrong, but this node is well grasped, a big iron pot, 1.5 guan will not buy, 800 Wen bought, although it will increase some, but not too much, this is not a problem of sales and price, it is another problem.
What's the problem? Zhao Xin was very puzzled, in addition to the sales data, he also got another data, the dealer's data.
After reading it, he understood that at present, there are almost 60,000 sales in a month, and this 60,000 is completed by at least 1,200 dealers, that is to say, the average order for each dealer is only 50.
50 runs, put on the people of Pingtou, this is a lot of money, the average family, can spend funds, it is about three or four runs, maybe more than a dozen families, to be able to get together 50 runs, but put on this dealer's body, it should not be.
Even according to the average, the price of 60 wen per catty of iron, an average dealer is just purchasing 1,000 catties of iron, is this called a dealer?
There are only 50 iron pots at a time, plus other things, and a dealer who purchases hundreds of them at a time, it is really not a dealer, it is completely a small business hawker.
It's still the kind of petty merchant and hawker who doesn't enter the stream.
Why is it based in the Daimyofu, the Daimyo's business is developed, and it holds the core of the northern line of the entire Beijing-Hangzhou Grand Canal, where nobles and merchants gather, and it is a very prosperous place.
Taking the three major businesses of the Daimyo's Mansion, such as blanks, silk, and tea, as an example, the annual turnover exceeds tens of millions of yuan.
Some Liao countries, as well as big businessmen from the south of the Yangtze River, often come with tens of thousands or even hundreds of thousands of them at one time, and they abound.
But on this iron tool, an average of 60 yuan, what does this mean, big businessmen, nobles, and even people from big families have not yet set their sights here.
If you find a problem, there is a way to solve it, and if you solve it, it is not too difficult, since they can't see it, just let them see it.
With Wang Song's current status, he can become the guest of all big families and nobles, but when it comes to this matter, isn't it a little too low-minded.
Although Zhao Xin knew that as long as he proposed it, Wang Song would definitely do it without hesitation, but he felt that it was better not to mention it.
The business is still industry-oriented, and it is not such an order of 400 million catties from the government, but some daily necessities, forcing the cattle to drink water, which is not a good thing, and they should be voluntary.
Before, when he first got the magic weapon, he had no foundation, and he relied on other trading houses to conduct a small-scale auction, and the effect was not bad, but there were also unsatisfactory places.
Now that the blacksmith workshop has gained a foothold in the entire Daimyo's mansion, it seems that an auction can be held.
The trend of magic weapons has not passed, although there is still a certain market, but this market is not too stable, forcibly opened, not very suitable, then there is only another way.
Let Wang Song go back first, about the choice of dealers, continue, the small wholesalers will notice, there will definitely be big notices, it will take a while, really leave it alone, and wait until the products of the blacksmith workshop, after the reputation goes out, it will definitely be recognized.
It's a pity that this time is too long, it may be a year or two, or it may be three years, five or seven years.
Then there is only a reduction in this time, in fact, expensive handicrafts are a good choice, beautiful Shu brocade, ingenious porcelain, these can be.
In fact, if you have the effort to make a flat glass, coupled with the silver mirror reaction, this is probably the easiest to attract attention.
With this condition of the Northern Song Dynasty, not to mention flat glass, ordinary glass, and even less transparent glass, it takes time, which is not necessary for the construction of the Dinghai Navy, and it can only be done in the Dinghai Navy.
Far water can't quench the thirst of the near, even if Zhao Xin starts to study now, it will take time, if he is lucky, it may be three or five months, and if he is unlucky, it is possible in one or two years.
Putting aside the glass, then think about it again, it seems that another line of work can be.
There are men and women in the world, it is natural to divide into the needs of men and women, among the needs of women, beauty is the key needs that must be considered in any era, why the mirror is so eye-catching, is because the mirror can see the beauty of people, but he has other ways to speed up, why bother to consider the mirror!
Soap and soap have been launched, and the effect is good, so on the basis of soap and soap, it is also possible to make certain cosmetics.
Glycerin, a by-product of soap production, is the basis of cosmetics and is even the main role of some cosmetics, moisturizing the skin and hydrating the body.
The combination of these two, some simple creams and perfumes can be made, although there is no beautiful glass bottle, but creams and perfumes represent the two most important directions of cosmetics, if these two directions are grasped, causing a sensation, this is not a problem.
It's a pity that whether it's a high degree of alcohol, or emulsifiers and glycerin, this is not mass production, and can only become a luxury product in small batches, but this is also exactly the purpose of achieving his wish to attract countless merchants, when the entire Daimyofu, and even along the Daimyofu, Sijing and some other developed areas of merchants have gathered here, looking for suitable agents and distributors from the middle, it will not be a problem.
The process of making it is impossible to go into details, anyway, with the help of the card system, perfume was the first to succeed, in fact, on the premise of soap, there is the possibility of making perfume.
With the help of the end, extract some natural flavors, purify these flavors, increase the aroma or artificial cooperation, form a compound fragrance, and then get it into a special bottle, there is no nozzle such an invention, but you can hear spraying, a small brush sprinkled on the body, and there is not much waste.
The reason why I didn't get it before was because there was no way to mass produce perfume, otherwise, how could this money-making weapon be let go.
Compared with perfume, which just makes the body fragrant, the incense powder and rouge of this era, and even the high-end soap of the workshop, can also achieve the same effect, and the effect of the cream is different.
For dry, yellowish, poorly pigmented skin, and even some wrinkled skin, it even has an immediate effect, as long as some ingredients are added to it, this, it is precisely when making handmade soap, Zhao Xin is quite familiar with it.
Unexpectedly, industrialization has already begun, but it still has to start with women's things.
However, there are more perfumes, more than 20 different fragrances, nearly 500 bottles, enough to support a large auction.
But there was less cream, and the first process of a suitable ratio and stirring wasted a lot of Zhao Xin's time, but fortunately, with the experience and spirit of experimentation in his previous life, he finally succeeded.
Skilled but not much, 6 kinds of fragrance, each of which is less than half a catty.
However, the card system was successfully lit up at that time, which means that in the future, as long as you spend money, you can directly manifest it.
The amount can not be too large, the card system will shoulder a lot of work in the future, in a short time, a little squeezing some is OK, and now the alkaline noodles used in steamed buns are still embodied in the card system.
Zhao Xin had already sent someone to the Nanyang area to look for it, but he didn't know the specific location, and the ore had no actual form, so it was not fast to find it.
When Zhao Xin called Wang Song again, Wang Song knew Zhao Xin's purpose.
A shocking product, perfume is also here, and soap is a series, but more pure, the fragrance is more intense, maybe it will cause a woman's madness, in his opinion, just average.
But the cream is different, when a 40-year-old, because of the work and the rough woman around the face, under the magic cream, turned into a charming woman, Wang Song's eyes almost widened, this is like the result of immortal art, but it really appeared in front of him, isn't this rejuvenation technique?