Chapter 271: Sales are cold

"Your Highness, why didn't you tell me earlier, if you had known that there were so many products, the sales of civilian products would have increased by at least 3 times!"

"What are you going to do with them?"

"Of course, it's in the store!" Wang Song said of course: "These cheap products will definitely be very popular!" ”

Looking at Wang Song's elated appearance, Zhao Xin knew what kind of doctrine Wang Song had in his heart, relying on the previous steamed bun workshop, their ironware shop was also opened, and now there is about 100,000 yuan of turnover every month.

It sounds like it's not low, but in Zhao Xin's view, this is far from enough, and he doesn't think that it can be improved by 3 times, on the one hand, these products overlap with the previous products, as long as the new products are put into use, the previous products should not have too many markets.

A cost relationship determines everything, in the past, even if the price dropped, there were 3 times, now there are only 800 Wen, do you think the previous one can still be sold?

At the same time, there is a limit to the number of daily products that a family needs, although these cheap products will develop a certain market, and they will definitely increase sales by three or four times, but you must know that these are products that cut corners, that is, these things can not be bought at the previous price.

In principle, sales can only be achieved if sales increase by more than 3 times, and in order to become 3 times the original sales volume, sales must be increased by more than 12 times.

This is an almost impossible task, to put it bluntly, relying only on the market of the Daimyofu, the sales volume of about 250,000 guan a month can be guaranteed, which is already a limit, no matter how much, it is almost impossible.

After listening to Zhao Xin's statement, Wang Song was also stunned, he never thought that there were so many deep things, especially when the weight was reduced, the same iron pot, his sales would not be so high.

What should I do, Wang Song's brain suddenly became a little uneasy, he even frowned, and it took a long time before he held back a sentence, Your Highness, otherwise, we won't sell new products, or old products.

In such a sentence, the angry Zhao Xin almost didn't give Wang Song a slap, spent a lot of money, spent a lot of time and energy, and developed the product, you said don't want it, don't want it, what the hell,

However, it is normal for him to think so, he has not studied sales, and he does not understand how much sales will increase when the unit price of the product is reduced.

For example, among the mineral waters that are often sold on the market in later generations, the ones that occupy the largest market share and have the largest sales volume are never high-priced, such as imported from abroad or aristocratic brand mineral water, but the lowest grade, maybe one or two yuan a bottle.

Because it is cheap, it has a wide audience, and in principle, after reducing the price, the output value in the Daimyo Mansion has only exploded three or four times, and it seems that the overall sales volume is similar to before, or it has not increased much, but in the entire Northern Song Dynasty, it has increased a lot.

Price is an important factor, perhaps before, people have not seen the mystery, because of the weight of the relationship, will cause high freight, but now, the weight of the unit has decreased, which is equivalent to the reduction of freight, so that for the business, the benefits can be obtained more, and the sales volume increases, for the manufacturer, the profit may be about the same, in the circulation link, but it is not the same.

These business issues are quite complicated, and I can't understand it to Wang Song, but Zhao Xin didn't plan to let Wang Song understand that in the field of research, it is already a big fluke to get such a rare research-oriented talent as Niu Dali, and it is impossible for Wang Song to become a genius operator, and the difference in knowledge and vision cannot be completed overnight.

"If you let the news out, just say, our blacksmith workshop is ready to recruit dealers!"

"Is that okay?" Wang Song still asked suspiciously.

"Of course!" Zhao Xin said confidently.

Wang Song recruited, Zhao Xin spent the next few days soaking in the research institute, leaving the Daimyo's Mansion, leaving the blacksmith's workshop, the time is getting closer and closer, and next, if he turns back to the Dinghai, there will not be enough time to come to the Daimyo's Mansion.

Even if the Navy is set up and a new blast furnace smelting workshop is established, to a certain extent, on the side of the Daimyo's Mansion, it cannot be abandoned.

After all, the Dinghai Navy is remote, and before a large number of roads and water transportation are not convenient, it cannot be compared with the Daimyo's Mansion, and one transportation is enough to smooth out the little advantage in price, and the blacksmith workshop of the Daimyo's Mansion is destined to exist for a long time.

Seeing such a rare research talent as Niu Dali, he also thought about getting him to Dinghai, but after thinking about it again, he finally decided to keep Niu Dali here.

On the one hand, Niu Dali's entire family and entire social relations are in the Daimyo's Mansion, staying in the Daimyo's Mansion, which is more stable, on the other hand, he himself is in the Dinghai, and the masters who are a little bit worse, they may not have Niu Dali's active research talents so powerful, but at least they can do it according to the requirements under the order.

In fact, a lot of research work, here in the blacksmith's workshop, has already been done, and the next thing that is the most rare PR is nothing more than some details of the blast furnace.

After all, this is a new smelting method, which is completely different from the smelting method that Niu Dali has been carrying out before, that is, Zhao Xin, who has the vision of future generations, can put it forward.

After this concept is proposed, the perfect work, the average master should be able to complete, at most a little slower than Niu Dali.

Before the change, it is unacceptable to be slow, maybe this point will be delayed for a few months, or even a year or two, but the excellence of the blacksmith workshop also allows the emergence of this large-scale smelting plant to be delayed.

A steel smelting workshop that has burst out of its limit capacity and may produce 1.8 million tons per year, in fact, it is completely sufficient to support the early development of the Northern Song Dynasty and even the Dinghai Navy, and iron smelting is not so important in advance.

Niu Dali really did not disappoint Zhao Xin, in the next few projects, after Zhao Xin's slight mention, it has been made, on the tableware, on all kinds of daily necessities, designed to every corner of life.

As long as it is possible to replace it with iron, and after replacement, either the performance is improved, or the price is reduced, it has been done, and the products have expanded from more than 200 kinds to more than 5,000 kinds at once.

Even if it has not entered the circulation link, Niu Dali also likes to buy a set for his own home, as a top master, he enjoys the preferential purchase of the factory price, as for the problem of money, not to mention the reward of nearly 10,000 yuan that Niu Dali received before, just say that now, the monthly salary of 350 yuan a month for the top master, maybe 10 days of salary, can buy a set.

5,000 kinds seem to be a lot, one to find a suitable variety, that is, eight or nine hundred pieces, an average of about 2 catties each, 1800 catties of iron, the factory price is only about 30, fifty or sixty cents, cheap.

Niu Dali has made a good start, itself, the research institute, are all high-paid, they have all been exposed to these products, they all look good, and they are even more useful to use, which is completely different from what they used before.

After they came, most of them lived in ordinary collective dormitories, that is, they had recently freed up their hands to prepare some residences for the masters, which could be regarded as trying to win their hearts.

With a new home, they must change to a new set of things, and what is more exciting than these new, steely new products, which are not only light and durable, but also beautiful.

In fact, Zhao Xin also wanted to get the enamel out, although the glass industry has not yet opened, with the basis of the Northern Song Dynasty fired ceramics, coupled with the vision of his later generations, it should not be too difficult, but in the end, it stopped.

The steps are too big and easy to talk nonsense, a blacksmith workshop has already taken up a lot of time and energy, and even the time for him to return to the Dinghai Navy has been postponed.

Perhaps, this laid a deeper foundation for him, but only through the eight hundred miles of urgency, can he know the affairs of the Dinghai, or let him know the bottom of his heart, it is a hundreds of square kilometers, a huge island, now, there are almost 200,000 people, in case of problems, it will hurt the foundation.

I thought that after simply guiding Niu Dali, helping Niu Dali improve the entire experimental process and development direction, and developing the production of iron tools in the direction of large-scale and civilianization, he would be able to leave, and by the way, he would be able to go to Huainan East and West Road to receive the box army that had been allocated a long time ago, and then rush to the Dinghai Navy.

But Wang Song replied and let his plan be postponed again.

During this time, I have been in the research institute, and I didn't care about sales, thinking that the emergence of new products, after greatly reducing the price, will definitely attract a large market, and even when the merchants came and went all over the Northern Song Dynasty, the sales of civilian products ushered in a new peak, but the reality poured a basin of cold water on him.

In the past 5 days, the shops near the Daimyo Mansion have ushered in a lot of sales, compared with the previous increase of 1 percent, which looks inconspicuous, and the total amount has increased by at least 5 times, and the orders of the merchants have also arrived, almost added together, reaching 200,000 yuan, but it is very different from what Zhao Xin expected.

According to Wang Song's words, it is expected that the average of a month will reach about 180,000 guan in the future, and more than 2 million guan in a year.

It sounds like a good data, but it is very different from Zhao Xin's expectations, reaching the same level as the government order, or even surpassing, why, is the calculated data wrong, where is the problem, and the deviation will be so big?