Yang Huairen tasted it, shook his head with a wry smile, the wine provided by Juyuan was indeed his family's Suiyuan Spring. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

He knows very well that Suiyuan Spring wine, no matter what kind of person the boss behind Juyuan is, it is absolutely impossible to produce it, but it does not mean that people have no channels to buy a large number of Suiyuan Chun.

Regarding the sales of Sui Yuanchun, Yang Huairen did not plan to impose too many restrictions at the beginning. When Suiyuan Chun first went on the market, due to the limited production, it was only supplied to Suiyuan and the thirteen restaurants that sold beef noodles in chains.

Later, when the output increased several times and was enough to meet the needs of his family, he also began to sell to other famous buildings and stores, which is normal, on the one hand, selling more and making more money, and on the other hand, he will not completely put his own Suiyuan and the thirteen partners in the opposite side of other famous buildings in Tokyo.

There is competition among peers, and each family has its own specialty dishes, but in the wine and water, if you do it too uniquely, you will inevitably attract envy and leave a bad reputation among the guests.

Tokyo City is different from other places, 72 famous buildings can gain a foothold in Tokyo City, which one does not have a background of high-ranking officials in the imperial court or relatives of the emperor?

It is completely understandable that beef noodles are a special diet, and the secret recipe is not given to others, but it is impossible to say that the alcohol is not sold to others.

The reason why Juyuan is sold with Yuanchun shows that people must have corresponding purchase channels, although this wine is produced in the workshop of Yangjia Zhuangzi, it does not mean that people cannot buy it and sell it.

However, what made Tianba's younger brother angry was that when Juyuan provided Suiyuanchun to the guests, he did not use the original Suiyuanchun's wine jar, but repackaged it and replaced it with his own wine jug.

Brother Tianba looked at the wine glass in his hand in a daze, "This ...... The wine jug and wine glass are all the font size of Juyuan, but what is contained in it is the wine of our garden, will people misunderstand......"

Brother Hei Niu also found out about this, and stood up on the ground and scolded, "His grandmother, the Sprinkle family will find their boss to come out and settle accounts!" ”

Yang Huairen grabbed him and motioned for him to sit down.

"Brother, how do you settle accounts with others? Our Suiyuanchun is now sold to the outside world, other restaurants can sell it when they buy it, and of course Juyuan can also sell it, what is there to say? ”

"However, they don't need to mark our brand name of the wine jar to sell, but to change the wine pot marked with their Juyuan brand name to sell, the guests who have drunk our Suiyuan Spring before can naturally taste it, but if the guests who have not drunk it for the first time, they still think that this is the unique wine of his Juyuan."

Yang Huairen pouted and smiled, "This is also helpless, don't you think that the fine wines sold in our workshop to other places are sold under the name of their own to improve their own popularity and regional influence?"

Since I make money in this business, I have more or less such careful thoughts. You look at the flask and the glass, and the table next to it is like this, this flask is for wine, not for packaging.

It is understandable that people use a wine pot that says Juyuan to serve wine to guests in their own shop, such a wine pot can be filled with our Suiyuan Spring, and can also be filled with other fine wines, what is there to say? ”

Brother Hei Niu calmed down and thought about it carefully, although the practice of gathering in this area is not authentic, but if you want to be really reasonable, you really can't do anything to others.

Suiyuan's wine jugs and wine glasses also have their own brand name, and when there was no Suiyuan Spring before, the liquor sold from other workshops was also filled with wine jugs with their own brand names?

This is a way of self-protection, with other people's high-quality products to enhance their own popularity, if it is a competitor, there is a weakening of the role of the opponent in it, because peers are so competitive, so no one said anything.

For example, if you are a restaurant owner, but you can't make all the dishes yourself, it is not uncommon to buy the most recognized local roast chicken from a competitor as a dish in order to cater to the guests.

However, if you serve this dish of roast chicken in your own shop, it is impossible to make it clear to customers that it is a competitor's roast chicken to improve the reputation of others, so it will naturally be served on a plate with your own name.

Guests eat delicious roast chicken, most people will not care which one makes the roast chicken, as long as they think it is delicious, they will subconsciously add impression points to your hotel, which will invisibly produce a brand effect that improves their own brand and weakens the brand of competitors.

Juyuan sells Suiyuanchun in this way, and it is this way of operation that if they make appropriate adjustments in price, it will be a huge boost to their own brand and reputation.

Brother Hei Niu also thought of this problem, and after carefully checking the selling price of Sui Yuanchun in Juyuan on the menu, he was at a loss.

"No, Brother Ren, what you said sounds very right, we can't say what's wrong with others, but the selling price of our Suiyuan Spring is not low, you look at the price of Juyuan, it is basically the same as the price of our bulk sales.

If they keep selling at this price, they won't make any profit at all, and they've been busy for a long time, isn't it really profitable? ”

Yang Huairen also noticed this, in the wine column on the menu, it only said how much is a pot of "Juyuan Special Wine", and did not mention the name of Suiyuanchun, so at first they didn't realize that what was sold in Juyuan was Suiyuanchun.

A pot and a half pounds of fine wine, the price on the menu is 200 Wen, if calculated according to the price of Sui Yuanchun from the workshop to the outside, ten catties of jar Sui Yuanchun is four money, Juyuan this kind of price retail, not only does not make money, counting transportation, storage and labor costs, plus a certain degree of loss, it is determined to lose money.

Under the reminder of this incident, Yang Huairen carefully looked at Juyuan's menu again, it didn't matter, he found that the beef noodles and hamburgers provided by Juyuan, including other dishes, were basically much cheaper than Suiyuan.

As a cook, Yang Huairen quickly saw the clue that if the dishes provided by Juyuan were similar in quantity to Yuanyuan, it would be impossible for them to make money, or even lose money.

Yang Huairen was also confused, is the boss of this Juyuan really crazy? It is not uncommon for later generations to use such marketing methods, but the purpose is to fight a price war to seize market share and crush competitors, or to make a profit by providing supporting products.

But all the food and drinks provided by Juyuan are written on the menu, and they are not profitable at all, but the impact on Suiyuan is not as great as imagined while losing money, why is this?