Chapter 317: A good program lies in constantly innovating
After listening to He Hongzhi's thoughts, Han Li nodded and said, "I agree, on the one hand, it can give the project team a time to repair." On the other hand, it can also allow the project team to optimize and adjust the original program content. ”
"Optimize and tweak the show?" He Hongzhi asked.
Han Li nodded and said, "Well, with the increase in this kind of program now, if we want to stay ahead of so many programs." Then we must continue to innovate and give the audience a different look. In this way, you can attract more followers and maintain the fan base you already have. ”
"What you mean is to upgrade and optimize our existing programs so that the audience will not feel aesthetically fatigued." He Hongzhi said thoughtfully.
Han Li nodded and said, "In fact, it is not only necessary to bring forth the new, but also to be accurate and authoritative."
At present, there are many such programs on the Internet, so the quality is also uneven. There are a lot of shows with a lot of wrong news, and misinterpretations.
What we need to do is to continuously improve the quality of our programs and ensure that the news released is timely and accurate. So that the audience can form a perception that we want to be more accurate than other programs. In this way, it will naturally attract a large number of fans to come in.
Then use the word-of-mouth and accurate and timely image we have created to gradually become the authority of this type of program on the Internet.
If one day, when our program can be quoted and followed by other media, it means that we have succeeded. ”
After Lao Zhou heard Han Li's words, he couldn't help but nodded and said: "Mr. Han, according to what you mean, in the future, our programs will be more biased towards current political news." ”
Han Li shook his head and said, "At present, we don't have that strength, so what we have to do is to bias the interpretation of real-time military news."
In this regard, I think you can have a good interaction between the two programs "Military Soldiers" and "Weapons Encyclopedia" to support and complement each other.
In the future, the direction of "Military Soldiers" will definitely be biased towards the dissemination and interpretation of real-time military news.
As for the "Encyclopedia of Weapons", it pays more attention to the popular science explanation of weapons and equipment.
Therefore, in terms of these two aspects, I think that in terms of the "Weapons Encyclopedia", you should strengthen the scientific explanation of weapons and equipment, and strive to build it into our own network weapons and equipment database.
Try to be professional and detailed, so that it can become an authoritative information recognized and believed by many military fans.
For example, this encyclopedia can include the research and development process of weapons and equipment, equipment time, equipment quantity, and data parameters of related weapons and equipment. ”
"In that case, I am afraid that it will be a lot of work. Moreover, the weapons and equipment are not as good as others, and it is difficult to obtain information. As the person in charge of this project and his own media person, Lao Zhou was a little worried.
Han Li waved his hand and said, "We are a regular company, and I didn't let you be spies." Therefore, the sources of information obtained by us are limited to the Internet and media publications.
In this way, it is easier, you just need to collect and organize the information.
As for the workload, it is indeed a bit large. But our show is long-term, so you can take your time.
You can collect and sort out the weapon type alone, or you can make it with the "Military Soldiers", anyway, don't you need some information fragments in the military soldiers.
As for the program "Military Soldiers", it has been on the air for a year, and it is time to carry out some upgrades and optimizations. In the new program, I suggest that you can learn from the TV station's program and add some expert connection analysis links. Anyway, there are a lot of military experts, and it doesn't cost much. ”
After Lao Zhou heard Han Li's words, he thought for a moment, then nodded: "I know a lot of experts in this area, and I should be able to make use of these resources."
Mr. Han, do you have any other ideas, let's say a few more, so that we can also help improve and optimize. ”
Hehe, Han Li waved his hand and smiled: "That's all I thought of, and you have to do the rest by yourself." Mobilize the people in your program team and let everyone think about it together. See how to make good use of our company's existing resources, give full play to our advantages, and if we innovate.
However, while optimizing and improving, we must also pay attention to sticking to the bottom line, which we cannot give up at any time. ”
"I understand that we will stick to the bottom line of a social new media." Lao Zhou nodded and said.
"yes, okay."
Han Li nodded, then looked at He Hongzhi and Zhu Zhengyang on the side and said, "Judging from the current situation, it must be a little difficult to reach your original expected price, but you can still fight for it." Try it on other platforms, not necessarily limited to video platforms or interactive platforms, but also consider other portals or military websites.
The price point can also be a little more flexible, a little less is a little less, it doesn't matter. At present, our show is in a process of growth, and we have not distanced ourselves from other new programs.
My idea is that let's develop and cultivate it slowly, and when our show accumulates a certain number of fans and has a certain influence, then at that time, there will be many platforms that are willing to ask for it. ”
"Mr. Han, according to the current situation, is there still no need for us to invest a lot of resources in this project?
What I mean is that in terms of the project's revenue ratio, the income of this show is actually not very high.
And the military aspect is relatively unpopular, can you consider changing the positioning of this program and paying attention to some other hot news.
For example, in the entertainment industry, there are now many programs aimed at news in the entertainment industry, and the number of clicks and broadcasts is very high. He Hongzhi hesitated, but still said to Han Li.
Hearing He Hongzhi's words, Lao Zhou's face darkened directly. This is obviously demolishing his platform, and Lao Zhou, who couldn't help it, wanted to speak, but was waved by Han Li.
Stopping Lao Zhou, who was a little excited, Han Li said to He Hongzhi and the others: "I didn't want to use it to make money, but to use it to circle a large number of military fans." And use this program as a carrier to cultivate a group of talents who understand various military fields, so as to provide assistance for the company's next development. ”
"What's next?" Not only He Hongzhi, but everyone else also looked at Han Li with curiosity.
Seeing everyone's puzzled expressions, Han Li said with a smile: "What do you think I created this show for?" ”
"For post-production VFX studios and game production studios?" Zhu Zhengyang said thoughtfully.
Han Li smiled when he heard this.