Chapter 316: The Difficult Renewal of the Contract
At this point, the meeting is basically over, but Han Li's affairs are not over yet, because there is still a salary waiting for him.
That is, the one-year contract of "Military Soldiers" is about to expire, and it will be completed in a few weeks.
As for the new contract, things are not going well. Although a certain wave of Weibo is very willing to renew the contract with them, there is a big difference in this price.
Last year, the Weibo community won the exclusive online broadcast rights of the program "Military Soldiers" for one year with 2567000 per episode, and the total was about 13.3 million.
And this time, when the business team negotiated the renewal of the contract with Weibo, Weibo deliberately lowered the price and was only willing to pay the price of 150,000 per episode.
For this price, the business team must be reluctant, and Weibo's attitude is very tough, so the negotiation stopped.
For Weibo's malicious price reduction, the operation team and even the project team of "Military Soldiers" are very angry, thinking that this is unloading the mill and killing the donkey, and it is treacherous.
But after Han Li heard this, he couldn't help but shake his head. People do things according to the contract, what kind of treachery to talk about.
In fact, now this result Han Li has long predicted.
First of all, the current Weibo community is no longer the original Weibo community. Although it is still competing with a certain news Weibo, it is vaguely seen that it has gained the upper hand.
In other words, it's already on your feet. Therefore, people's attitudes will naturally change.
Secondly, that is, inspired by Han Li, there are many types of self-operated online programs that are now produced, so they have more choices.
So it's just for them, anyway, there are a lot of similar programs, so why spend such a high price to buy such a program.
The other one, that is, the previous cooperation, caused some unhappiness between the two parties, so this also affected this contract renewal.
Business is business, and it can't be mixed with any feelings. It seems that people are much more professional than them in this regard.
So after comforting the emotions of the employees, Han Li immediately called the employees of the "Military Soldiers" project team and some of the heads of the marketing department to a meeting to see how to solve this problem.
Who is responsible for this negotiation, I will tell you the general situation. Han Li asked at the people who were a little sluggish.
"It's me!" I saw a young man in his thirties wearing a white shirt and said to Han Li.
This person Han Li knows, called He Hongzhi, is the deputy director of the company's market operation department. It was recruited by the human resources department from another media company, and it is very capable.
Not long after coming to the company, he has completed the market operation of several projects excellently. Therefore, this renewal of the contract with the Weibo community was also negotiated by him and the team.
"Oh, then you can tell everyone a little bit about it." Han Li said at him.
Okay, He Hongzhi nodded, then looked through a document and said to everyone: "According to the provisions of our previous contract, the Weibo community has the full force of priority to renew the contract.
Originally, we estimated that it would not be difficult to renew the contract this time, after all, the ratings of this show on Weibo were good. Therefore, I was not in a hurry, and after all, I was busy some time ago, so I postponed this period.
It wasn't until the contract was almost completed that we checked with Weibo to see if they had any intention of renewing the contract, and the response from Weibo was also very positive.
Therefore, I led the team to fly to the capital to discuss the renewal of the contract with them, and it was okay at first, the other party was still very positive, and the discussion was very pleasant. But on the third day, when they were ready to finalize the remaining terms, something went wrong.
The other side's attitude has changed 180 degrees, and they have become less active in negotiations. And we are required to lower the price, and keep the price very low.
Although we tried to fight for it, there was still no good response. So after reporting to the company, we immediately canceled the negotiation with the other party. ”
Speaking of this, He Hongzhi looked at Han Li and said apologetically: "Mr. Han, I am responsible for this matter." If we hadn't been careless, we wouldn't be in the predicament we are in now. ”
"As the head of the marketing operations department, I also have responsibilities." Zhu Zhengyang, the director of the market operation department, also hurriedly said to Han Li.
Zhu Zhengyang is in his 40s this year. I used to work in a film and television culture company, and it was the human resources department that spent a lot of effort to dig it from headhunters. This person is very experienced in operations and very capable. In addition, he had the experience of being a soldier in his early years, so he did things neatly and resolutely.
Therefore, Han Li and Shen Chi were also very satisfied with him, and basically handed over all the things in terms of market operation to him.
Han Li waved his hand and said, "In this regard, you do have problems, but now is not the time to hold them accountable. What we're trying to solve at the moment is to eliminate the impact on the one hand, and see what to do next. ”
"Mr. Han is right, the update of "Military Soldiers" will be completed in a few weeks, so the most important thing for us at the moment is to find a new platform for it." Shen Chi also nodded and said.
"At present, the news that our contract renewal with a certain wave of Weibo community has failed has not been released, but I estimate that many people already know about it." Zhu Zhengyang said.
"So has anyone ever asked about buying the rights to the show?" Shen Chi asked.
He Hongzhi shook his head and said: "Not yet, there are many such programs now, so there are more choices for platforms." ”
Han Li thought for a while, and then asked Zhou Chuanhai, the person in charge of the "Military Soldiers" project team, that is, Lao Zhou: "How many programs have you produced so far?" ”
Lao Zhou saw Han Li asking him, so he immediately replied: "Considering the current political news factor, in order to strengthen hot spots, our programs are all recorded for the next week a week in advance, so we don't have much on hand at the moment."
However, there are more films of "Encyclopedia of Weapons of Military Soldiers" that we have produced, and three seasons have been completed so far, with a total of more than 40 episodes. ”
Han Li thought about it when he heard this, and then said to Zhu Zhengyang and He Hongzhi: "In this situation, your market operation department has ideas. ”
Zhu Zhengyang looked at He Hongzhi, and He Hongzhi said: "That's what we think, first of all, after the updates of the past few weeks are completed, we will suspend the update of this show and announce that we will take a month off."
On the one hand, let the project team trim it, and after a hard year, let's have a good New Year.
On the other hand, it is actively conducting bidding. Although there are many new military programs coming out now, there are not many programs like ours that have a huge fan base and have a certain influence.
I believe that with that alone, there will be a lot of platforms interested in this. ”