Problems were found, solutions were proposed, and the meeting was not yet complete. Because another important topic of this meeting is to discuss the next development path of the animation project department.

It may be that he has seen the success of Han Li and his company in the field of animation, as well as the rise of a large number of emerging content platforms such as online video platforms in recent years, coupled with the continuous development of the domestic animation industry and animation talents.

As a result, many new animation companies and animation studios have appeared in the market, and a large number of different cartoons and ancillary products have also been launched.

Although there is still a certain gap between the quality of these newly released cartoons and the top domestic production companies such as Han Li's company. But because of its low cost and cheap price, it quickly fills up the animation channels of these platforms.

Coupled with the continuous influx of foreign cartoons, especially those from island countries, the situation of the animation project department has become even more severe.

What to do is what to do, this has become a matter of concern for the employees of the animation project department and even the company's top management. Whether to continue to meticulously make high-quality animation, or to go with the flow, seize the market by quantity, cast a wide net, collect more fish, and choose the best.

In fact, although those low-cost cartoons seem cheap and even made at a loss, they also have their own ways to make money. On the one hand, it is natural to defraud local and national subsidies and preferential tax policies for relevant industries through policies.

On the other hand, it sells merchandise, such as dolls, plush toys, and a range of merchandise.

To put it bluntly, they're not making cartoons, they're advertising their merchandise. There are even companies or toy factories that will design toys first, and then produce or hire someone to make relevant cartoons. In order to make a name for themselves among the audience, mostly young children, and then sell the product.

After all, in this kind of domestic environment, the two most profitable groups, women and children. And people are more willing to devote their resources to children than women, or even give everything they have.

Therefore, in the face of children's requests, parents generally do not refuse. And this part of the enterprise is to see this, this will work hard in this regard.

As for the current group of young people over the age of 14 who Han Li pays attention to maintaining, they are also facing the encirclement and suppression of cartoons in the island country.

No way, in terms of animation and anime culture, the island nation is unique in the world. Many hot-blooded animations have been unanimously sought after by the majority of teenagers.

Although the island style cartoon also has its own problems, such as simple character design, low frame rate, and not detailed graphics.

But its advantages cannot be ignored, and one of the biggest advantages, which is also praised by everyone, is its storyline. It's very smooth, exciting, and hot-blooded, so it attracts a lot of people.

In addition, because of the low cost and simplicity, the production speed is relatively fast and can maintain the Lianxun update for a long time.

This is another major feature of island country cartoons, they are all very long, and hundreds of episodes are not unusual. Once the audience enters the pit, it means that they are trapped in it and cannot extricate themselves.

In fact, there is another one, that is, after so many years of development, island animation has formed its own characteristics. No matter which cartoon comes out, people know at a glance that it is an island cartoon.

And domestic cartoons, although they have also been developed for decades, there has been a discontinuity in the middle for some reasons. In recent years, although the revival of domestic animation has been repeatedly advocated, it is still being explored if it develops.

One thing is more certain, that is, domestic cartoons prefer to use new technologies, such as 3D technology, cloud rendering technology, motion capture technology and so on. It's just that the current level is still relatively low, so now in the eyes of the audience, it has all become a shoddy five-cent animation.

So much so that many comic fans began to dislike domestic 3D animation for such reasons, and even resist domestic animation.

And how to break the situation of domestic cartoons, if the audience re-recognizes it, this is also a problem that domestic counterparts have been discussing.

However, for Han Li, who has gone through this stage, he understands that it is actually nothing more than quality. As long as the quality goes up, I am not afraid that the audience will not buy it.

In fact, in the next few years, some good Guoman works will emerge in China, and they have also won the recognition of a large number of audiences, and even become tap water.

It's just that he can't instill these employees with these, so that they can come out of the confusion at this stage.

Back in the conference room, Shen Chi took a sip of water, looked at everyone, and then said, "Don't be stuffy, what do you have to say." Otherwise, what are we holding this meeting for, so that you can speak freely, so that we can understand your actual situation.

These two projects this year are failures, but your spirit of exploration is still worth encouraging.

Let's talk about where we should start in the new year. ”

Hearing Shen Chi's words, everyone couldn't help but relax, but they didn't speak. As for Han Li, he sat there and didn't plan to speak again, he had already said enough before.

As the person in charge of the animation project department, Fan Xiaoya couldn't see this meeting go on like this, so she said to everyone: "Actually, we have been discussing this matter.

About future trends, market conditions, audience preferences, and our existing resources, etc.

Although these two projects have failed this year, I don't think we are in the wrong direction. Insist on originality, insist on quality, and insist on our own style.

Some of the quality problems in these two works are indeed our own lack of attention to the thickness, which is also related to the fact that we were trying to catch up with the schedule window at that time. But in any case, it's always our problem. We will certainly learn our lessons and ensure that similar shortcomings do not occur.

For future works, I think we still have to look for some popular and manga that are suitable for adaptation into animation. And before adapting, it is necessary to do market research and adequate preparation.

Ensuring that our work has a certain audience base and reduces risk. ”

Hearing Fan Xiaoya say this, Han Li, who had been listening, couldn't help but wave his hand and said, "No, that's not what I want."

Although I have just criticized you, as Mr. Shen said just now, your spirit of exploration is still worth encouraging.

Don't always focus on what has already come out and the comics, which will certainly reduce a lot of risks, and it will also be much easier and faster. But again, it will limit your thinking and your horizons.

So, I think you can try more uncharted territory and new genres. Perhaps, by then, you will be pleasantly surprised? ”