"What you mean is that in addition to absorbing and adapting excellent online popularity and comics, you must also insist on independent creation. Create more of your own original animations, but this conflicts with what you said before about controlling risk. Fan Xiaoya was a little puzzled.

"No, not at all."

Han Li shook his head and said: "Only original works that are made in line with the market situation can be accepted and loved by the market."

It's not a blind, hasty, unrealistic, and anachronistic original work, which the audience will definitely not accept.

Another point is that we are a cultural enterprise, and we instinctively bear social responsibilities and related obligations. Therefore, the cultural products we produce must conform to the mainstream values, which is what we must adhere to as people in the cultural industry, and it is also an important measure to avoid risks.

Therefore, in terms of content, it must be positive, sunny, and positive. And don't deviate from the direction because of some personal preferences, or the preferences of some viewers in the market. This is irresponsible to the work, irresponsible to us, and irresponsible to society. ”

Hearing Han Li's words, everyone finally figured out the meaning of Han Li's words. But for the type of work that Han Li wants, everyone is still a little confused, or there is no idea.

Hearing Han Li's words, Fan Xiaoya didn't know what sounded, and suddenly her eyes lit up.

Then he smiled at Han Li: "Regarding the original work, we also discussed a lot.

Actually, boss, there is one thing we have been thinking about for a long time and have not told you. ”

"Oh, what's the matter, tell me about it." Han Li said with interest when he heard this.

Fan Xiaoya glanced at everyone, and then said to him: "That's the case, we've been making cartoons for a few years, so we've always wanted to make a breakthrough in this area."

And for those of us animators, it's all our dream to be able to make an animated film. Therefore, we wondered if we could make an animated film of our own in the new year and release it in theaters. ”

"Animated films?" Han Li was stunned when he heard this, it is true that he also has this idea, but he has never had the opportunity to do so before, and the conditions are not mature. So I planned to postpone it, but I didn't expect to be said in advance by Fan Xiaoya today.

Seeing that Han Li was a little surprised, Shen Chi on the side also answered at this time: "Xiao Ya and many people in the project department have told me several times about this matter. It's just that I'm a little hesitant about this, you know, animated films are much more difficult to make than advanced animation technology.

So I'm not sure that with our current level of technology and team capabilities, we can produce a decent animation work. ”

Han Li heard Shen Chi's words, glanced at him, and then nodded at everyone: "It's not that I haven't thought about making animated movies, but like Mr. Shen, I have my own concerns."

On the one hand, it's because we've managed to accumulate word-of-mouth and popularity now, and if we fail to make an animated movie, it's easy to lose word-of-mouth, or even lose some fans, and the rest of us will also be affected.

On the other hand, it's in terms of technical level and our capabilities. To be honest, I'm not sure, after all, animated films are more demanding, and we don't have experience in this area.

Finally, that's on the cost side. The cost of animated films is significant, both in terms of resources and funding. If we succeed, it must be good, but if there is a mistake, then we will really fall down. Now that the market competition is so fierce, it is still unknown whether you can get up once you fall.

So for so many reasons, I haven't mentioned this project, but I didn't expect you to bring it up today. ”

Hearing Han Li say this, everyone present couldn't help but nodded. Han Li is right, animated films are indeed very risky.

And there are actually disagreements within the animation project team about whether to do an animated film project.

Most of the people who agree are young people, who think that everything has a first time, and as long as they do it seriously, they will definitely be able to do it well. And they think that their skills are not bad, and all they lack is a little experience.

The opponents or apprehensions are some of the more mature employees, who are worried that the project is too risky. I believe that the animation project department should do a good job in the current field, and then slowly step by step, and when the conditions are ripe, we will start to enter the film market.

At this time, Song Xiaoguang, the technical director of the animation project department and the second-in-command of the project department, who had not spoken much, finally spoke: "Regarding the technical aspect, I don't think we have any problems. ”

As soon as his words came out, Han Li and Shen Chi were really stunned. However, the two looked at each other and smiled and did not speak, but looked at him, wanting to hear his introduction.

Song Xiaoguang nodded when he saw this, and then said to the two of them: "In the past few years, I have been in charge of the technical work of the animation project department, and I think that in terms of technology, we are not inferior to any domestic company, and even compared with top foreign animation production companies."

Not to mention the fact that we also have a film special effects and post-production studio, which will be an important guarantee for our technical and visual aspects in the production of high-quality animated films.

In the new year, our project department has no other projects except for the "Age of War" series, so this makes most of the employees in the project department idle without projects.

And affected by the failure of the previous two works, everyone in the project department was very depressed. There is an urgent need for a new work, and a really good work, to bring everyone back together and give them back their confidence.

Therefore, I think it would be a good time to make an animated film. ”

"I also agree with Mr. Fan and Director Song's suggestion."

Cheng Wei, the leader of the original painting group, couldn't help but say at this time: "We actually had this idea early on, but the conditions were not mature enough at that time, so we didn't put it forward, but we have been studying it in private."

Now we feel that the conditions are almost ripe, and with the rapid development of domestic theaters and domestic films, domestic animated films have also performed well in recent years. For example, "Sheep and Wolf", in recent years, there has been a Chinese New Year film every year, each of which has exceeded 100 million.

And this year, it is said that the first big movie of "Bear" will also be released, and this is not counting foreign animated films.

So I think we have to start this as soon as possible, otherwise it's too late. ”

After speaking, Cheng Wei looked at Han Li, and Fan Xiaoya, Song Xiaoguang and others also looked at him, waiting for his idea.