And just when Han Li was negotiating with the people of the three major video websites, the team led by Shen Chi on the other side was fighting with the temporary alliance formed by these platforms such as Qiyi.com and Fengxing Video.

The two camps that have caused such opposition are obviously the result of long-term competition. The three major video websites have dominated the online video industry for many years, and now Qiyi.com, a newly established video website, must do something if it wants to break the dominance of the three major video websites.

In addition to relying on the huge investment made by investors, there is also the strategy of adopting vertical and horizontal cooperation. Pull up other video platforms that have been suppressed by the three major video websites for a long time, and unite to fight back.

And this time in Han Li's company, the two parties joined forces to compete for this film, which is an obvious performance.

In fact, the biggest profit of video websites comes from advertising.

The more traffic a video site has, the more advertisers it can attract, the higher the price, and the more money the site can make.

If a video website wants to attract traffic, it is actually the number of clicks and views from the audience. On the one hand, it is taken from the overall operation of the website, and the relevant UI interactivity is designed.

On the other hand, it is rich in film sources and video materials. Like some films that have already been broadcast, this is easy to say, just go directly to buy the relevant copyrights, and the price is not high. There are even some films that can be put on for free without any authorization.

But this is only applicable to some old films, and for new films, various video websites need to spend money to buy copyrights.

Although most of the films on the current online video websites are mainly TV or movie sources, there are very few self-made films on the Internet.

However, with the rapid development of the Internet, especially in recent years, the domestic film and television industry has flourished. In recent years, video websites or film and television companies have begun to try to produce various types of films based on online broadcasting, such as online dramas, online movies, online variety shows, and so on.

It is also because of the popularity of the Internet, so now young people are gradually beginning to give up the habit of watching dramas on TV, and gradually change to watching on the Internet.

Therefore, in order to attract these young audiences, online self-made programs are mainly based on content or themes that some young people are interested in.

Except for some films that take other routes or content themes, most of the films in the current online market. began to pay attention to the cultivation of some idol stars, especially the decline of Japanese entertainment, after the rapid rise and popularity of Korean entertainment, there are a large number of such viewers or fans in the young group.

However, after such a variety of programs emerge in large quantities, the quality can be imagined. Even later, some producers took advantage of the relatively lax network management loopholes to produce some large-scale, or naked, marginal programs.

In order to attract more traffic, major video websites and platforms have also spared no expense to buy all kinds of excellent film network broadcast copyrights.

To explain here, the copyright of online broadcasting we are talking about is limited to the mainland, and other regions and foreign countries are alternative licenses.

One of the biggest strokes is probably the domestic network copyright agent of Fox Video, which has focused on excellent foreign online dramas in the past two years. And this has also won a considerable number of viewers and traffic for Fox Video.

Of course, in the face of strong competitors such as Cool Video and Tomato.com, and behind it, there is a new type of Qiyi.com, as well as a large number of video websites such as Fengxing Video to catch up.

Therefore, Fox Video also urgently needs some films that young people love to retain the audience, and then expand appropriately.

And among young people, in addition to some idol dramas and entertainment programs, anime is also one of the favorite types of films among young people.

In the past few years, because of the decline and sluggishness of domestic cartoons, more than 90% of the market share of this piece is controlled by foreign animation products. And 90% of these products come from the island country, a super animation powerhouse.

Therefore, in the face of this grim situation, the state put forward a policy to revitalize the domestic animation industry. Because it's no longer just a lack of industry, or economic backwardness.

It has even reached a strategic level, because these foreign animation products more or less have some foreign values, and these films in island countries have the most problems.

So after such films were introduced to China through various channels, they were watched by some teenagers and young people.

If this kind of thinking is influenced for a long time, it is likely to have a serious impact on the cognition of young people and adolescents.

This kind of behavior is called cultural aggression, or more directly cultural wars.

Therefore, now both the above authorities and ordinary audiences are full of expectations for a high-quality cartoon.

Although Han Li's two previous cartoons, one "That Rabbit" and one "Summer Morning Whisper", have received good market responses.

However, judging from the types of these two cartoons, they are far from representative of domestic cartoons. So, now everyone is waiting for an excellent cartoon that can represent the development level of domestic animation.

Therefore, after seeing Han Li's "War Era" on these platforms, their eyes lit up. As managers of content introduction on various platforms, they have seen countless films.

But like Han Li, they have not found such a high-level film. Therefore, these video platforms are thinking about competing for this film. Because they see the market potential of this film, or this theme.

In order to compete with the three major video websites, the temporary alliance formed by these platforms such as Qiyi.com and Fengxing Video also gave a very good price.

Although because there are more platforms and the gap in strength is relatively large, it is inevitable that there will be large differences when cooperating. But in order to be able to fight against the three major video websites, Qiyi.com spent a lot of determination this time.

Therefore, in terms of cooperation, it can be said that a great concession has been made, which has led to the formation of a temporary alliance of interests.

38 million, 3% of the advertising revenue share of each platform on this cartoon, and all three seasons of the first part of "Age of War" are packaged and taken away. The price is definitely very fair and very conscientious.

However, it is no match for the siege of the three major video websites.

After the final negotiations, the three major video sites won with 40 million, 3 percent of the advertising revenue.

This is definitely a new record in recent years, and it should not be said that it is a new record for the price of domestic cartoon copyright transactions.

Therefore, as soon as this price came out, it attracted collective reports from major media.