"I just got the news that a certain news has been announced today as a certain news animation channel. It is said that it is committed to promoting the development of domestic animation and creating high-quality animation products. Further concentrate market resources to produce more and better animation content for the people. Shen Chi walked in, took out a can of drink from the refrigerator on the side, and said to Han Li.

Han Li took the drink that Shen Chi threw over, and said with a smile as he opened it: "It's a matter of time, what are you surprised about." ”

"It's not what these giants think now, they want to get a foot in any industry. I just set up a video website, and now I'm ready to enter the animation industry. Shen Chi took a few sips of his drink, then sat down and said with some annoyance.

"Haven't you seen that the establishment of this anime channel actually produces content to serve many of its platforms.

Now these enterprises pay attention to an ecological chain, and the cultural industry is an important part of it. What's more, the cultural industry is now a sunrise industry and has a very promising future, so there will definitely be more enterprises to invest in the cultural industry in the future. Han Li said to Shen Chi.

When Shen Chi heard Han Li's words, he was a little worried: "Then what should we do, we can't compare with others with our strength." With the entry of these giants, I am afraid that our living space will become smaller and smaller. ”

Han Li shook his head and said with a smile: "The cultural industry is not different from other industries, and what it pays attention to is creativity. And when it comes to creativity, these giants don't have much of an advantage. Although they can occupy a lot of resources, they are not much better when it comes to content innovation and content production.

Moreover, although these industries are more invested in resources than other independent companies, it is not possible to invest endlessly.

For the parent company, the most important thing is the earnings ratio. If these industries and projects are not profitable or have no future, then the parent company will definitely limit investment or even cut these projects.

So for us small companies, although we don't invest as much in terms of capital and resources as these giants, it's about freedom, and it's flexible and free to control.

As a result, we are more advantageous and more creative in this content innovation and content production. As long as we can produce good content and be recognized by the audience, then what does it matter if the other party is a giant.

Leave that alone, just be who we are. Quality and reputation are always the foundation of our insistence and the foundation of our survival. ”

"Well, that's right." Shen Chi nodded and said, "Then next, whether to continue to cooperate with the three major video websites, or can you contact these two video websites?" ”

Han Li threw a cigarette to Shen Chi, and then lit one himself: "We are content producers, we don't choose side teams, who is promoted and who loses actually has not that serious impact on us."

And the reason why we are now cooperating with the three major video websites is because it is more in our interests. So it doesn't mean that these three major video sites are our allies, and we must maintain them.

The ideal stage for us is to be able to balance both sides. From the current point of view, in order to achieve this balance, one of the three major video websites must stand up and confront the two newly established video websites. ”

The reason why Han Li said this, of course, is also to know the reshuffle and reorganization process of the video website industry.

Among them, the most important reshuffle, one is the wholly-owned acquisition of Qiyi.com by Qiandu, and the next is the establishment of a certain news video under a certain news.

Subsequently, in order to counter the two menacing new video websites, the three major video websites also made their own strategic adjustments.

First of all, fox video, relying on fox network, has the thinnest foundation, so it took the lead in choosing to back down. The cool video and potato video chose to huddle together for warmth and merged into the cool bean video.

And then another reshuffle, because Qiyi.com and a certain video have developed rapidly under the continuous spending of money by the parent company, which has greatly squeezed the living space of other video websites.

Even at one time, these two video websites relied on this wealth to directly contract or equally share 85% of the online broadcast copyright of domestic annual film and television dramas. Let other video websites have no content to broadcast, resulting in a serious loss of audience traffic.

In order to combat the aggressiveness of these two major video websites, Fox Video still chooses to avoid. As for Kudou Video, in order to change this unfavorable situation, it was decided to introduce a strong capital to support it.

So at this time, Boss Ma, who noticed the huge value of the cultural industry, strongly announced the acquisition of Kudou Video shares. So far, Ali has entered the online video industry and supported Kudou Video to successfully resist the bombardment of the other two major video websites. not only held the position, but also became the first of the three new major video websites in China.

Of course, because of the unexpected factor of Han Oak, the entire development process may be affected somewhat. However, judging from the current situation, this kind of change will not be too big, and it will not change the overall development process.

So for him, pulling the three major video websites is completely incidental, and it is also because he has relevant agreements.

But he can't turn aside just because he has a happy cooperation with the three major video sites, which is not in his interests.

"In other words, we can still contact those two video sites now." Shen Chi understood the meaning of his words.

Han Li smiled and asked, "Why not, as for our benefit." ”

"But now these two video sites seem to have a lot of opinions about us selling the online broadcast rights of the second season of "Summer Morning Talk" to the three major video websites." Shen Chi said worriedly.

Han Li waved his hand and said with a smile: "There are no eternal enemies, only eternal interests." This sentence applies to state-to-state relations, and even more to business circle competition.

Don't worry, as long as they're not stupid, they'll remember us. After all, at present, in the domestic animation area, we still have a considerable market. ”

In this way, Han Li thought for a while and then said: "Our third season of the rabbit tribute version has begun to be put into actual production, I think this cartoon with a special meaning, they will definitely be very interested."

You can try to leak something to the outside world with this cartoon, on the one hand, to warm up and promote the cartoon in advance. On the other hand, it can be regarded as revealing information to these platforms and interested people, and I am sure they will come to the door. ”

"Is this appropriate, this film is a tribute film." Shen Chi said worriedly.

Han Li waved his hand and said: "How is it inappropriate, it is not fake, it is a gift film, but it is also a commercial film." In this regard, we have made it very clear in the agreement with the Military and Political Television Art Center.

And I think there will definitely be no opinions on such a film that is both meaningful and can create value. ”