Chapter 372: Win-Win Cooperation
After being a good student in school for more than half a month, Han Li had to suspend his leisurely college life and get back to work.
The second season of "Summer Morning Talk" has been completed for most of the production, so it is now time to finalize the broadcast platform for the second season.
In fact, after the first season was broadcast, because the results were very good, the three major video websites began to urge them to produce the second season of this cartoon.
And in the first season of cooperation, Han Li signed a long-term cooperation agreement with Cool Video, which negotiated on behalf of the three major videos at that time. In other words, regarding the follow-up episodes of "Summer Morning Talk", Cool Video has the right of first choice. Of course, all this must be in an equal and mutually beneficial relationship between the two sides.
Similarly, in the field of cartoon copyright purchase, the cooperation between the three major video websites has been very successful. So then they also signed a long-term cooperation agreement on this aspect.
To put it bluntly, this agreement is aimed at the newly established Qiyi Network and the just-established video of a certain news.
Both of these video sites have strong backgrounds, so the three major video sites feel deeply threatened.
Originally, it was only a market controlled by the three major video websites, but now two wolves have come in, how to reassure them.
But in the face of these two menacing video websites, among the three major video websites, it is estimated that none of them can face it alone. So there is only one way in front of them, that is, the three families will huddle together to keep warm and advance and retreat together.
Although the three video sites had a lot of conflicts of interest before, they couldn't take care of so much when the enemy was approaching.
Compared with these two video sites that came in to grab food, what is the intrigue between the original three?
And if you want to fight against these two video sites with strong capital backgrounds, the three major video sites are actually very limited in what they can confront them.
First of all, there is definitely no comparison in terms of funds, even if the three are combined, it is estimated that they cannot be compared with one of them. The second is resources, although the resources in terms of video are not as good as the three. But on the rest of the Internet, the three together are less than one-third of the total.
Therefore, if the three major video websites want to fight against these two, they must give full play to their advantages.
And their advantages are nothing more than two, one is to continue to maintain the huge network video users and audience base, control and reduce the loss and reduction of the user audience base.
Another advantage is that the three video websites were established relatively early, and they have rich video resources and docking partnerships with upstream content providers.
Among them, in the field of cartoons, especially domestic cartoons, which now occupies half of the country, photosynthetic Zhige has become the object of their maintenance.
Especially now, these two major websites have spent a lot of money to buy a series of film and television copyrights from abroad by virtue of their huge financial advantages. Among them, there are many cartoon copyrights that everyone is familiar with and likes, which makes the three major video websites completely feel the crisis.
There is no way, it doesn't work abroad, so you can only take the domestic route. Other film and television dramas are okay, but this animation field, which can attract the most young audience traffic, is very difficult.
Because of the current domestic animation, there don't seem to be a few decent ones. At present, the most popular domestic animation company among these young audiences is only Han Li's photosynthetic stopping.
Therefore, they must not let go of this piece.
Of course, for Han Li, they are just a content provider and have no interest in participating in the competition of downstream broadcast platforms.
However, because of the previous cooperation, Han Li has established a good cooperative relationship with the three video websites. So from this point of view, they are still more inclined to cooperate with the three video websites.
In addition, it is not a good thing for them to have one family dominate, or one party dominates. In this way, it is easy to form a monopoly, and once the monopoly is made, Han Li and other content providers will lose their right to choose.
Once this happens, Han Li and the others will not only lose a lot of benefits, but may even face the danger of being devoured or suppressed and destroyed.
Judging from the current situation, these two newly established video websites, with the support of the capital behind them, have a tendency to sweep the entire online video industry.
Therefore, Han Li and they are reasonable, and they must help the three major video websites.
Just a while ago, these two video websites sent people to say that they wanted to buy out Han Li's company's animation projects for the whole of this year.
And the offer is very sincere, 100 million. It can be said that it is very tempting, but in the end, Han Li and they still refused. On the one hand, some of the projects are continuation of the previous projects, and relevant cooperation agreements have been signed.
If the three major video websites do not give up, and Han Li and they sign contracts with other companies, it will be a breach of contract. Not only will you face liquidated damages, but you will also lose credit.
Liquidated damages are nothing, but if you lose credit, it is absolutely fatal for a company.
On the other hand, Han Li also has their own considerations. As the company grows, so do they. So when we think about it now, we will no longer be carried away by the current interests.
Now it's spending 100 million, but once these two websites gain momentum, then I'm afraid they will lose more in the future.
It's like a certain wave of Weibo, which sold "That Rabbit" to them at the beginning, which greatly helped them grow. But after they grew up to control the market, what did Han Li and them get.
Therefore, this time, representatives of the three major video websites came to talk about the copyright of "Summer Morning Talk", and the two sides went very smoothly, to be precise, Han Li, they were very simple this time.
On the one hand, the three major video websites want to maintain the relationship with Han Li's company, and on the other hand, Han Li also wants to help the three major video websites.
So the two sides hit it off, and the online broadcast copyright of the second season of "Summer Morning Talk" was quickly agreed.
The three major video websites decided to add 20 percent on the basis of the first season of "Summer Morning Talk", that is, 20.4 million, and sell the online broadcast rights of the second season of this cartoon to the three major video websites.
And on this cartoon, the three major video websites and Han Li have re-signed a long-term cooperation agreement.
The agreement stipulates that the three major video websites will obtain the online broadcast rights of this "Summer Morning Talk" series of cartoons for a long time. However, it is also stipulated that the three major video websites must add no less than 20% of the royalties on the basis of the previous season to buy each season's films.
In this way, it can be regarded as ensuring the interests of both parties. The three major video websites have obtained a stable source of films, and Han Li has also obtained a stable broadcast channel, which can be regarded as a win-win cooperation.
This time, the second season of "Summer Morning Talk" has thirteen episodes, one more than the first season, because some other content has been added to this final episode, laying the groundwork for the third season, which is the winter special.
And the three major video websites are very interested in this. I also want to talk to the project production team to see if we can carry out some more in-depth cooperation on the placement of ads in the content.