Chapter 571: A sky-high drama
After answering some questions, Han Li and the others gave the delegates some time to rest.
After all, watching the film will last for an hour or two, and it is time for everyone to solve their personal physiological problems. On the other hand, it is also necessary for them to digest the information they have obtained before.
Because what follows is the highlight of their visit this time, that is, the negotiation of the sale of copyrights.
Generally speaking, dramas with excellent quality like this are sold at relatively high prices. Take "The Legend of Huan", which was broadcast at the beginning of this year, the price of a single episode of this TV series reached 950,000 yuan, and the total price of 76 episodes exceeded 72.2 million yuan. And this is not an exclusive broadcast, at that time, the two satellite TVs jointly purchased the satellite TV broadcast copyright of this drama, and the total copyright price of its satellite TV premiere reached more than 140 million, which can be said to be the most created this year.
You must know that before this, eight local TV stations had broadcast this drama, and the copyright income of these eight TV stations alone reached 40 million.
As for the online copyright of this drama, it was won by another fast-rising music video at a price of 20 million. You know, this version is an edited version of the TV version, and even the TV station logo is added to the screen broadcast on the Internet.
The popularity of this drama has also made many TV stations taste the sweetness, and it has also made more TV stations envious. So they are now also looking for this opportunity, looking for a high-quality drama, and then detonating the ratings data.
As for Han Li's drama, although it only has 24 episodes, even the online cut version has only 36 episodes. But the adaptation of this drama itself has super popularity on the Internet, so this drama has been attracting the attention of fans and netizens since the start of filming.
This is also why Han Li's drama attracted the attention of so many TV stations and video websites as soon as it came out.
Now they have seen the sample film of this show, and from their professional point of view, the quality of this show is absolutely excellent. Although there are no heavyweight stars, the actors' acting skills are still very good. Even the heroine Tian Lu, who has been complained about by the audience and fans, has performed remarkably well in these sample films, which is eye-catching.
What's more, these are not the main points, what really makes these representatives shine is the wonderful storyline of this show, as well as its shocking and gorgeous special effects.
It can be said that in this regard, it is completely comparable to some European and American dramas. What's more, compared with European and American short dramas, this drama is more national and more intimate, so it has a sense of substitution.
It is conceivable that the broadcast of this drama is definitely a bombshell that can detonate data.
So now, whether it is a TV station or an online video platform, there is no sign of wanting to quit. On the contrary, they were discussing and calling on the phone, and it seemed that they were actively preparing for the next negotiations.
This time, Han Li did not adopt the method of bidding, but adopted the form of one-to-one negotiation. On the one hand, this is because some of the information needs to be kept confidential and is not suitable for disclosure. On the other hand, it is also for the fairness of competition, and to prevent malicious sniping and price reduction.
Of course, Han Li will not personally participate in this specific negotiation process now, and Tang Mingcheng will not do the same. This aspect of the matter was handed over to Du Juan and Tang Mingcheng's subordinates brought this time to be specifically responsible, while Han Li and Tang Mingcheng only needed to check it.
In fact, Han Li's expectations for the copyright price of this drama this time are not high, on the one hand, because Han Li does not plan to make much money in this drama. This drama itself can be regarded as the beginning of their entry into the film and television industry and the entire series, so Han Li's expectations are very low. It is only required to be able to make a name for yourself and win word of mouth.
Second, in fact, this drama seems to have invested seventy or eighty million, but in fact, Han Li and they only took out a very small part. Most of them are invested by Tang Mingcheng's film and television company, as well as several companies such as Qianyi Pictures, where Tian Lu works.
Among them, the investment of several film and television companies such as Qianyi Pictures is actually a kind of taking what they need, and the income they want is very low, or even no.
On the other hand, the advertising revenue implanted in this drama is also a lot of income. From car products to coke gum, these few advertising placements have brought them nearly 10 million in revenue.
So in this respect, their production costs have come back to about the same, and the money from the sale of the copyright this time can basically be counted as their income.
But the more this is the case, the more excited the negotiation team led by Du Juan seems to be. After all, everyone wants their company's projects to be more profitable, so their bonuses will naturally rise.
The whole negotiation process was actually not as smooth as Han Li and they expected, after all, it was a project of tens of millions, and both sides must be very cautious.
Judging from the initial contact on the first day, five TV stations and five major video websites are very interested in this drama.
I want to talk about it here, that is, the two major video websites Cool Video and Tomato.com have merged. Although the two video sites are still operating independently after the merger, they can basically be counted as one.
Why do you say five, it's because there are new video sites joining strongly. In addition to the merged Cool Tomato, there are also Qiyi.com, a news video, fox video, and Le Video, which joined strongly.
After a series of mergers and acquisitions, these five video websites now occupy 90% of the domestic online video platform industry.
Despite this, the direct competition from these five major video sites is particularly fierce. In order to occupy the market as much as possible, these five major video websites have invested a lot of resources.
Even for this reason, Cool Tomato also found a new owner and became a member of A-Li. Similarly, the other four video sites are also backed by their own owners.
Judging from the strength of these backing financiers, the strength of Fox Video and Le Video is a little worse, but it does not affect the willingness of these financiers to spend money on them.
For example, at the beginning of this year, Le Video spent 20 million to buy the online broadcast copyright of "The Legend of Huan".
According to the situation of Le Video at that time, the investment of 20 million yuan basically could not be repaid. But Le Video still smashed it, not for profit. Instead, he wants to rely on this hit TV series to open up the situation, so as to get a piece of porridge in the online video industry.
Now the competition among these five video sites is even more fierce, and it has even become white-hot. So for such a drama with excellent quality and can be expected to get good results, how can they let go easily.