Chapter 572: The Convergence Between the Platforms
In fact, the competition in the online video website industry has always been fierce, and every time a new platform enters, there will be a fierce competition, and then reshuffle.
To put it bluntly, it's all about competing for its market share.
In fact, there are many new websites about the online video industry established every year, but there are very few that can really gain a firm foothold.
Those who can survive either have strong capital support, or you have rich content resources. These two are the top priorities that support the entire online video website.
As far as the current five video sites are concerned, all of them are like this. Levideo has newly squeezed into this industry, and it is bound to occupy a part of the market to survive. To this end, they have also invested a lot of money to buy content copyrights and promote them.
The entire market share is limited, and Le's seizure of market share will inevitably shake the interests of other video sites, so it will naturally cause counterattacks and exclusions from other video sites.
This time, it can be seen that the four video websites that were originally more competitive and motivated, this time they came to the outside world, and isolated the representative team sent by Le Video this time.
Of course, under this consensus, these four video sites also have their own little ninety-nine. Therefore, whether it is the competition on the surface or the secret battle in private, it is very fierce. Even Han Li and the others could feel the smell of gunpowder.
Compared with online video websites, traditional TV stations are more modest. Although there are also open and secret fights, at least on the bright side, everyone is polite and harmonious.
However, under this group of harmony, it is difficult to hide the contradictions between the parties.
For example, the dispute between Hunan TV and Zhejiang TV. Old nature is the central station, and no one dares to challenge the authority. Even Xiangshi, which was in its heyday a few years ago, did not directly challenge its authority. It's just that the central station also has its problems, and the tail is not lost, which is its biggest shortcoming.
Even at one time, the ratings of CCTV were in jeopardy, relying on a few classic programs to support the façade, and other aspects were chased and blocked by satellite TV. Later, reform and innovation and some suppression methods were carried out, which retained the position of the boss in front of him.
Therefore, Hunan TV has always occupied the position of one person under the domestic TV station and above ten thousand people. But with the development of the economy, especially the rise of other TV stations, there are constantly other TV stations that want to challenge this position. And the representative here is also a rapid march, so it should be Zheshi.
The two broadcasters have been competing for several years, not just on traditional content such as TV dramas. There is also a competition for new entertainment programs, and both sides have also created several specialty programs with their own heavy money.
There is even direct confrontation, such as last year's New Year's Eve party, that is, the New Year's Day party, which the two TV stations spent a lot of money to build. The two galas were broadcast at the same time, which was quite a bit of fighting on the same stage.
At the beginning of this year, these two TV stations missed the hit drama "The Legend of Huan", which made Beijing TV and Huishi make a lot of money. As the second and third children, they are naturally envious, but they have not had excellent dramas. Now that they have finally encountered this drama, these two satellite TVs naturally have no intention of letting go.
Next is the dispute between Beijing Television and Dongshi, and the two satellite TV stations are located in the two largest municipalities directly under the central government in China. One is the political center and the other is the economic center. So the two regions are inevitably competing in various regions, and even the people in the two regions are competing with each other.
As local media in the two regions, the two Davids are also inevitably competing in this regard. Although it is not as good as Hunan TV and Zhejiang TV, these two satellite TV stations have continued to invest in recent years. It has also stood out from many local satellite TV and ranked in the forefront of domestic satellite TV.
Although there is not as much investment in variety shows as Hunan TV and Zhejiang TV, in terms of TV dramas, these two satellite TVs are still willing to spend money. For example, at the beginning of this year, one of the two satellite TV stations that premiered "The Legend of Huan" was Beijing TV.
Then there's Su TV, a TV station that was as obscure as many local satellite TV stations a few years ago. What really made it a blockbuster and suddenly became a popular satellite TV that everyone paid attention to was actually a program, a blind date program that was not new.
It's just that this satellite TV has made innovative changes, which made this show quickly become popular and become one of the top phenomenal variety shows in China, and even became popular abroad for a time.
It's just that compared with the above four satellite TVs, it's a little worse. Although the development of satellite TV is generally not open to local investment, but several economically developed and one of the best regions in China satellite TV does not seem to perform very well, such as Su TV, and then Guangdong TV.
Of course, in addition to these five satellite TVs, in China, no, it should be said that there are several satellite TVs that are not bad in the entire mainland. For example, Huishi, which also spent a lot of money to buy the premiere copyright of "Huan Chuan" Satellite TV, and Shenshi in the Special Administrative Region, etc.
However, this time the main competition is these five satellite TVs, and there are other possibilities, but they are not big. After all, the copyright fee of this drama is relatively high this time, and not many satellite TV stations will have such courage to spend this money.
Judging from the contact in the past two days, as the seller of Party A, Han Li and they are still more aware of the situation of these buyers. For example, privately, Zhejiang TV reached an agreement with Dongshi and decided to jointly purchase the TV broadcast rights of this drama.
In order to cope with the alliance between Zhejiang Television and Dongshi, Jingshi and Sushi also reached relevant cooperation and decided to jointly purchase.
Although it is a confrontation between two and two, without exception, these four satellite TV stations all refuse to cooperate with Xiangshi and regard it as their primary opponent.
In this regard, Xiangshi doesn't seem to care, but has a close contact with Du Juan and Du Juan alone, and it seems that he wants to eat the TV broadcast copyright of this drama alone.
It is worth noting or to Han Li's surprise that Huishi also made a move this time. They knew that it would definitely not be able to get the copyright of the show alone, so this time it pulled three other TV stations to form a group to compete for the show.
There are no relevant regulations for optoelectronics in one or two years, so it is common for four satellite TVs to broadcast a drama at the same time. Even sometimes looking at TV stations, half of dozens of channels are gathering to broadcast a drama.
Later, in order to control this chaos, the optoelectronic department stipulated that a drama could only be broadcast together by two satellite TV stations at most.
Of course, for satellite TV, this is also a last resort. After all, as the copyright of dramas becomes more and more expensive, the pressure on TV stations is also increasing.
If there is no new drama broadcast, the ratings are low, there will be no advertisers to advertise, and naturally there will be no income. The TV station has no income, and there is no money to buy new dramas.
Therefore, these TV stations have gradually formed such a vicious circle, and the TV stations without money are getting less and less rich, and those who have money are getting richer and richer.
This is also the reason why these TV stations are paying more and more attention to content and quality. Sometimes a drama or variety show with excellent quality and popular can drive the entire TV station, and even make it jump up.
Zheshi is like this, and Su Shi is also like this, it is difficult to guarantee that there will be no next one. So even if they don't have money, these ordinary TV stations are still willing to give it a go.
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