Chapter 500 The grievances and hatreds of commercial films and art films
As soon as Zhu Zhengyang's words were finished, Fan Xiaoya followed and said: "The first season of the new theme must be like this, and it is understandable that the video website is worried."
However, the quality of the cartoons we produce is very guaranteed, so the results of this cartoon on the four major video websites are very good.
Although it has only been updated to the third episode, the total number of views on the four major video websites has exceeded 180 million.
Although there is a lot of water here, judging from the source of our video website, as well as the comments on the video, as well as the comments and overall popularity of this cartoon on the Internet, the results are still very good.
In addition, judging from the feedback from the four major video websites and our usual communication, they also thought of approving our cartoon.
Even now, basically two or three days before the broadcast, some people on the website began to urge us to provide film sources, so that they could arrange recommended resources.
In addition, a news video is very optimistic about this cartoon, and has contacted us before to cooperate with us to seek the exclusive broadcast of the second season. ”
"Oh, it looks like this film is doing really well." Han Li said with a smile: "As for this exclusive broadcast copyright, it's actually not that it can't be given, it depends on how much sincerity the other party can show." This aspect will be handed over to the market operation department, as long as we can ensure our relevant interests. ”
Seeing Zhu Zhengyang nodded, Han Li continued: "Although we are a company, we aim to be profitable. But I think it's a matter for the marketing operations department. All project production teams and technical departments should not have so many utilitarian colors when creating relevant works and producing various projects.
It should be more about the quality of the work, as well as the work itself. At present, in addition to quality as the most important and core requirement we adhere to, we should also dig out more works with positive significance.
To put it bluntly, our works can not only make money, but also have artistic value and film connotation. ”
In fact, what Han Li wants to talk about is the balance between the commercial value and cultural value of related cultural works, which are not contradictory. It's just that with the continuous commercialization of film and television works, more and more works pay more attention to commercial value. So over time, art films and commercial films have become incompatible, and they want to see each other, attacking each other and slandering each other. It's just that in the current commodity economy, commercial films are more profitable and more popular with investors. Moreover, the investment in commercial films is relatively large and gorgeous, so it gradually occupies the mainstream of the market.
Simply put, what is fire, what can make money and do what. For example, a large amount of money is invested in the production of special effects blockbusters, or a lot of money is spent to invite traffic stars to shoot some shoddy film and television dramas.
As for art film and television dramas, although the commercial value is somewhat weak, they pay more attention to the artistic connotation of the film. Good art film and television dramas can resonate with everyone, enlighten a person's heart, and even impress a generation.
Of course, there are also many movies and TV series that perfectly integrate business and art, such as "Forrest Gump", such as "The Shawshank Redemption", etc., which have not only achieved good box office results, but also affected countless people.
Han Li's pursuit is also the integration of business and art, but according to his current conditions, he can only focus on commercial films. It's just that he just wants to make an attempt and change now, and add more connotations to these commercial films.
So that the audience will not be like those popcorn movies after watching it, and forget about it after it is cool. What he wants is for the audience to enjoy the whole film, but also to bring them some memories and bring them something.
Even if there is a small wave of people in the audience who are inspired by their films and change, it is also an achievement, and Han Li and they will be very grateful.
This is also why many commercial directors often choose to shoot a literary film after shooting some commercial blockbusters. On the one hand, he wants to show what he has learned in the previous period in this art film, and on the other hand, he also wants to make a breakthrough and attempt for himself to make his film more connotative.
When he said this, he also wanted to further the creative potential and creative enthusiasm of the main creative team. They can create with peace of mind without worrying about anything other than creation.
The quality of some domestic film and television dramas seems to be worse than that of European and American dramas, but in fact, it has nothing to do with money. Even the investment in some domestic film and television dramas has exceeded that of European and American dramas, but there is a big difference in production and the creative concept of the entire film and television drama.
To put it bluntly, the main creative team had too many concerns and was influenced too much by the outside world, so they did not concentrate on creation.
Hearing Han Li's words, Song Xiaoguang, the technical director of the animation project department, nodded at him and said, "You brought up this matter before, and we have discussed it for a long time after we went back." To be honest, this is to reduce the burden on us creators and allow us to create with peace of mind.
It's just that everyone is a little uncomfortable this time, and we need to do it slowly. And I don't think it's completely isolated from the market and the outside world, and some good suggestions from the outside world can still be absorbed.
And our company has just started, and the foundation is still relatively thin. It's impossible to invest a lot of resources in a project, so I think it's important to use limited resources to get the most out of the creators. ”
"I've thought about this too."
Shen Chi took Song Xiaoguang's words and said: "I also understand what our President Han meant, which is nothing more than to liberate the grassroots creative team below, so that they don't have to be affected by other superfluous things and create with peace of mind."
That's certainly a good thing, and I'm for it. It's just that this has to be done step by step, so that everyone can gradually get used to it.
And I think the project team leader, as well as our project ideal review team, should take on more responsibility, including Octavia's market awareness and business insight. ”
"I don't think it's a big problem at this point, after all, the success or failure of the works created by each project team must be tested by the market. The income of the entire project team members is also directly linked to the achievements of the project, so they can't be less serious. Fan Xiaoya said to everyone.
In this case, everyone will definitely be serious, after all, it is related to their vital interests. But what I'm worried about is that these employees are too obsessed with creating, thinking that what they are good is what the market recognizes.
Therefore, I think we need to put more effort into the project approval and review, and we should also increase our efforts in the final review of the finished works to ensure the quality of our works. He Hongzhi, as the new director of the market operation department, also gave his opinion at this time.
After everyone finished speaking, they stopped talking, but turned their heads to Han Li, waiting for his attitude.
Han Li smiled when he saw this, then took a sip of water, and then said to everyone: "I understand what everyone said, but we can't veto the results of our previous efforts because of this difficulty or problem."
According to everyone's meaning, I have summarized two points, or these two ideas, everyone listen to them. ”