Chapter 223: An Opportunity for Expansion
This soap-based shop, decoration above, to simple, mostly some bamboo and wood flowers and other decorations, as long as the highlight of these soaps, exquisite wooden carved boxes, plus the appropriate location and the color of the soap itself, without other arrangements, it gives people a sense of elegance. Pen × fun × Pavilion www. biquge。 info
The most important thing is that the various fragrances, the fragrance of the soap itself, and other strong fragrances, have been adjusted so that everyone who enters the store can feel a variety of fragrances.
In later generations, just like the feeling of using too many cosmetics, the rich fragrance will even make people feel uncomfortable, but in this era, even the sales of bath beans are not so open to sell.
Different from the various spices specially purified by soap, bath beans use a large number of flowers, but these flowers are only mixed into the bath beans and become an important part of the bath beans, but the fragrance itself is not concentrated, not purified, and not mixed.
Being able to leave a faint fragrance after taking a bath is already good, how can it be compared with soap, even in the paper package, it is difficult to suppress this fragrance.
The popularity of soap laid the foundation for soap, and when there was the first one to eat crabs and show off in front of others, the momentum of this soap could no longer be resisted.
After the formation of society, the instinct of survival has been reduced to a very small extent, and more is related to other aspects, such as social status, status, and even comparison psychology.
The richer the more so, and even some merchant families have intensified.
As a luxury jewelry, not only does the soap not have any false publicity, but because Zhao Xin has come up with real materials, dreamy purple, rich red, and a variety of well-matched fragrances, this can be called a high-quality soap even in later generations, and it has aroused the popularity of many famous ladies.
The first to sell out is the violet, the price of 1.8 guan, for the ordinary people, it is expensive, for the wealthy dignitaries, it is just the price of one or two meals, not even yet, in the first to get the violet of the small family of the lady, in a small circle, after showing the charm of violet, violet is also known as the mysterious fragrance, and suddenly became something that every famous lady must get.
In later generations, those who have saved up their wages for a few months, and even don't eat or drink in order to save money, where are their salaries spent, leather bags, leather shoes, clothes, these luxury supplies, more than their own consumption, although violets are expensive, they have not reached the level of luxury, 1.8 guan, it may just be the pocket money of the rich family, basically, they are all aimed at the expensive ones.
Violet in the circle of noblewomen, created brilliance, small businessmen have, big businessmen have, small landlords have, big landlords also have, businessmen are even more so, so three times, the first batch of 650 yuan, on the third day of the sale, all sold out, the next shop is surrounded by a flock of stewards, servants, and even noblewomen, everyone is scrambling, is it violet.
Violet, the craze caused, is bigger than the soap before, and it also makes Miao Yuan a little uncomfortable, as the controller of Miao Jiazhuang, and the most important partner of Zhao Xin's business plan, Zhao Xin will certainly not hide it from him, the cost of violet also told him, musk is more expensive, even if the amount of musk added to a piece of soap is not much, but it is about 40 Wen, plus the cost of the soap itself, the entire cost is more than 60 Wen, which is the most expensive of all soaps.
Compared with the selling price, this thing is profitable, 30 times the profit, which is equal to the cost of 1 guan, you can get 30 guan, Zhao Xin is also worried that its sales will not be large, so when it is produced, the production quantity of violet is the least among all 5 products, only more than 150 catties.
The example in front of him made him understand that purchasing power or something has never been measured by reason, and for women, from ancient times to the present, it is the same, and what they consider is not whether they need it or not, but what they must have and must have.
A small businessman's daughter has, I am a wealthy lady, why can't I have, not only to have, but also to more, from the beginning are a piece of two pieces of sales, to the back, ten pieces of twenty yuan of rush to buy, so, 650 yuan although a lot, in the first time of the start of sales, less than half a day to all out, the sales speed is so fast, it is simply unimaginable.
The most important thing is that not only is the inventory all sold out, but the aristocrats who flocked to the store almost squeezed the small store into a water, Violet did not, then place an order, it must be the fastest to meet their purchase, and the others can also be bought, one level worse than Violet Rouge, and the rosin soap that has been noticed has also begun to appear a sales frenzy.
Especially the rosin soap that Zhao Xin gave high hopes for, itself, no one realized that the rosin soap, after all, his color is not as gorgeous as rouge and violet, and the fragrance is also light, Zhao Xin made it because his fragrance is fresh and elegant, even the price, 150 Wen, in ordinary consumers, is cheap, but for luxury jewelry, this price is too low.
Because of the low price, even agarwood soap has a certain sales, but this is this, few people care, and occasionally sell one or two pieces, but also those who bought soap, recognized the efficacy of soap, and bought it boldly.
But pearls can never be mixed in the sand, with the emergence of a literati, so that this rosin soap has been reached, this literati is Baozhou Xuezheng, even in the history of the Northern Song Dynasty, and even in the history of Renzong, he did not leave many traces, but in Baozhou in this era, he is the teacher of all students in Baozhou.
By chance, he got a piece of rosin soap, and the smell of ink contained in it, coupled with the excellent effect that could be cleaned, made him fall in love with him at once, and began to push.
In fact, the frenzy caused by soap has already spread from women to men, after all, men conquer the world, women conquer men, the gorgeous fat powder fragrance and the feeling of washing the fat with water is also the pleasure of the boudoir, not enough for outsiders.
Everyone thinks that soap is just a pleasure for women, and when there is a cosmetic product, rosin soap is born.
Men also have the need for cleaning, with soap is too LOW, the light fragrance of pine soap, the fragrance of literature and ink, is simply the first choice of readers, suddenly, first in the house, and then among the readers, and then extended to the entire wealthy class, rosin soap has become synonymous with character and taste, and it is also full of stamina.
Zhao Xin did not stop production at all at the initial stage of sales stagnation, however, the first-hand information made him misjudge, the production of rosin soap is more, and the production of violet and rouge is less, fortunately, after the first wave of sales, he quickly adjusted the proportion of production, plus more manpower, a workshop of 50 people, the number of soaps produced per day is five times that of the previous one, and the proportion is also appropriate.
In the end, under the premise of stable sales, 2,000 catties per day also had a clear quota, 200 catties of violet, 250 catties of rouge, 200 catties of agarwood and 350 catties of rosin soap, and the remaining 1,000 catties were all soaps.
The reason is very simple, this is not the final sales, soap and soap themselves are consumables, this is the trend that has been triggered, people have no premise, crazy buying, once it reaches a certain level, it will be saturated, after saturation, there will be a problem with the volume, and when the time comes, it will not be sold, and it will be backlogged.
Different from steamed buns, this meal is eaten, and the next meal will be eaten, and the daily consumption is very large, but soap and soap, some people use a little more, some people use a little less, it is impossible to judge at all, Zhao Xin is now just based on the convention, made a simple prediction, 2000 catties may be more for Baozhou, and a lot more.
How many people in Baozhou, even if it is extended to all the prefectures and counties in Baozhou, it is impossible to consume so much in total, and three or four is considered good.
The consumption level of soap is not high, in later generations, everyone has a lot of clothes, and the average use of laundry detergent and soap is not much, not to mention the agrarian society of the Northern Song Dynasty, most people's income is not high, even if soap causes a frenzy, it is impossible to become something that every piece of clothing needs to be used for washing.
Zhao Xin knows this very well, and he also knows that Baozhou can't consume so much, and still maintains an output of 2,000 catties, the reason is very simple, he is waiting for an opportunity.
Finally, this opportunity was waited, and on the fifth day of the soap frenzy, located in Baozhou City, which is not too lively, welcomed 3 special guests.
The sales frenzy of the previous days, before the arrival of new soaps, there are only pine soap and agarwood soap in the soap shop, and a small part of the leftover, and everything else has been swept away.
There weren't many goods in the shop, so a few guys were also lazy, and a few people came in at this time, but the guys all sat up.
After a few days of hot sales, especially seeing more people, these three people are obviously not simple, the guy in charge of the reception, hurried up, after a simple greeting, they found that these people are from the Daimyo's mansion, the purpose of their arrival is very simple, to order soap and soap, and the number is huge.
Zhao Xin has been waiting, this is this, he knows very well, Baozhou can not support the soap business, the biggest difference between soap and steamed buns is that he is a commodity, and the goods can be sold to the outside world, even in other places, their strength is not enough, but as long as there are people with vision, who understand the vision of this soap, they will come, and when the time comes, they can get out of the sales link and completely become a manufacturer.
A Baozhou, even if it is fully occupied, can have as many markets, but as long as this is circulated, from the Daimyo Mansion, to Bianliang, and then to the entire Northern Song Dynasty, even if it occupies a little bit of the market, this is much more terrible than steamed buns.