Shi Taigong looked at the table full of dishes that had never been heard of and seen before, and said, "Da Lang, how did you come up with these dishes!" ”

Shi Jin had already thought of countermeasures and said, "Many of these dishes were thought up by Dongpo monks, for example, this dish is called Dongpo meat!" ”

Su Shi was very famous when he was in Song Weizong, coupled with his poetry and literary talent, Shi Taigong also heard rumors of his good food.

Hearing that Shi Jin said that Su Shi came up with it, and even the name of the dish was Dongpo meat, Shi Taigong immediately believed it.

Shi Taigong is old, such as sauce pork ribs, even if he likes to eat them, he can't eat much.

To the plum cabbage button meat and Dongpo meat, these are soft and delicious, and they taste with him.

After eating these delicious dishes, Shi Taigong rarely had a great appetite, and he ate an extra bowl of rice.

Seeing the fragrance of Shi Taigong's food, Shi Jin hurriedly said, "If my father likes to eat it, there are other dishes, and the child will prepare those seasonings and let my father taste them!" ”

Shi Taigong said with relief, "My son has a heart!" ”

In the thatched hall in the front yard, I heard Shi Taigong in the middle courtyard move his chopsticks.

Those bookmakers couldn't hold back any longer, and their chopsticks were flying.

Eat meat in large pieces, drink soup in large bowls, and eat mouths full of fat one by one, and they are very hearty.

When they were eating, some people directly rolled up their sleeves and trouser legs, launched a fierce attack on the dishes in the wooden basin, and desperately put them in their mouths.

When they got to the back, a few people were blushing and bare over a piece of fat.

When the moonlight came up, the table was full of food. One or two of them were panting with big bellies, and there was not even any residual soup left in the basin.

Even in the end, there was a dealer who didn't enjoy it, and just picked up the disc and licked the plate.

In the middle courtyard, after Shi Jin was full, he wiped off the grease on his mouth with the cloth brocade sent by the family.

asked the subordinate to bring tea, and drank tea with Shi Taigong to relieve greasyness.

Seeing everyone eating so happily, Shi Jin became more confident in his career of raising pigs and opening restaurants.

It's okay to raise these seventy bankers now, but I will definitely not be satisfied with only recruiting such a few bankers.

In the future, he will have to recruit more customers, and it is not enough to sell smuggled salt alone.

If you want to open up a wide range of financial resources, opening a restaurant is a good choice.

As long as modern dishes are introduced, it is difficult for the restaurant not to be popular!

Shi Jin said, "Father, I think it will be very profitable for our Shi family to open a restaurant!" ”

Shi Fu's eyes lit up when he heard this, and he said, "Yes, yes, yes, as long as these dishes are introduced, the restaurant will definitely be full of guests." With the restaurant, our historian has another income! ”

Although selling salt is very profitable, Shi Dalang's ability to spend money is not small.

Seeing Shi Dalang spend money like water, Shi Fu was very heartbroken, spending so much money to raise so many idlers was a waste.

If it is less than half, this can save so much money, how much land can the Shi family buy in a year!

Not to mention the whole Yongxing Army Road Huazhou, at least Huayin County will also have a number of big landowners.

Hey, that is, Shi Dalang is the only son in the family, so Shi Taigong will indulge him like this, and he is used to everything.

However, as the steward of the Shi family, I must help the Shi family take good care of this home.

Persuade Shi Jin to buy more land and bless his descendants!

Hearing that he wanted to set up a restaurant, Shi Fu was the first to agree.

Shi Taigong looked at Shi Jin and said, "Since you all said yes, then go and do it!" ”

Although Shi Fu is more concerned about setting up a restaurant than Shi Jin, Shi Jin knows how to attract customers and how to make those dishes.

While conducting surprise training for the cooks in the village, Shi Jin personally inspected Huayin County.

Finally, in Huayin County, not far from the city gate of Chang'an, I spent money to buy a two-story wooden building with three facades.

In order to make the whole restaurant more extraordinary. Shi Jin referred to some of the decorations of modern restaurants and asked someone to renovate the house inside and out.

After the renovation, the restaurant flies over the eaves and cliffs, magnificent, and there is a wine banner erected at the door, fluttering in the wind.

The two door couplets in front of the door are the couplets that Shi Jin saw when he played the role of a partner in a Qing Dynasty play.

was impressed, so he used it.

Shanglian wrote: Smell the fragrance and get off the horse. The next link wrote: Zhiwei parking.

The signboard hanging on the gatehouse can see three big red characters from a distance: Fuchun Building

In addition to making the Fuchun Building richly decorated, it is endless.

As for how to retain diners, Shi Jin also used his brains.

If a restaurant wants to retain diners, the most important thing is the food.

In addition to ensuring that the ingredients are fresh and safe, the dishes have put a lot of thought into him.

In the second and fourth volume of "Mengxi Writings" written by Shen Kuo, a scientist and politician of the Northern Song Dynasty, it is recorded: "The southerners of Dadi are salty, and the northerners are sweet. Fish and crab add molasses, cover is convenient for northern customs also. ”

During the Great Song Dynasty, most northerners liked to eat sweet, and southerners liked to eat salty.

Therefore, the dishes formulated by Shi Jin at the beginning were sweet and fragrant.

Plum cabbage button meat, the meat is rotten and fragrant, it tastes salty and slightly sweet, fat but not greasy.

Dongpo meat, thin skin and tender meat, red and bright color, mellow and juice thick, crispy and not broken, fragrant and glutinous but not greasy.

Crispy fried large intestines, crispy skin and tender meat, fragrant and delicious.

Salt-baked chicken, the preparation method is simple and unique, the flavor is rich, the skin is smooth and the meat is smooth, the color is slightly yellow, the skin is crispy and the meat is tender, the bone and meat are fresh and fragrant, and the flavor is attractive.

……

In addition to these, of course, the housekeeping dishes in the Northwest cuisine are indispensable.

Meat sandwich bun, meat sandwich bun with bacon meat, steamed bun crispy, fat but not greasy, endless aftertaste.

The mutton is soaked in buns, cooked finely, the material is heavy and mellow, the meat is rotten and the soup is thick, fat but not greasy, rich in nutrition, full of aroma, tempting appetite, and the aftertaste is endless after eating.

……

Unfortunately, during the Northern Song Dynasty, chili peppers had not yet been introduced to China. Otherwise, Shi Jin could have come up with more delicious dishes.

But even if there are no chili peppers, just relying on meat sandwich buns and mutton steamed buns, Shi Jin believes that his restaurant's business will not be bad.

The time spans nearly a thousand years, but even the dishes that modern people can conquer can definitely conquer the people of the Great Song Dynasty.

In addition to the selection of dishes, Shi Jin also borrowed the current marketing methods.

When Shi Jin asked the family to go out to buy goods and run errands, he said that Fuchun Lou invited the imperial chef in the palace to pass on his disciples, and he cooked a good dish, and everyone who ate it said it was good.

A large cauldron was erected at the entrance of the store, and the skilled master held a sharp knife with bright ox ears and flew up and down.

A sheep was quickly cut down to a single skeleton, cut off with a multi-chopping knife, and thrown into a large pot to make soup.

Add minced green onion, sweet garlic, daylily, green garlic, coriander, pepper......

The aroma soon filled the street.

Smelling this aroma, everyone who is not hungry is hungry!

At the time of the meal, Shi Jin also took a few guests who usually behaved well and brought them to the restaurant to pretend to be diners to create a fiery atmosphere in the restaurant.

The people passing by couldn't help but walk in when they saw the fragrance overflowing in the Fuchun Building, the high hall was full, and the popularity was boiling.