Chapter 355: Noble Market
"How?" Wang Tian saw Chen Fei and the others coming back from the opposite side, got up from the chair and ran up to inquire.
For Wang Tian, since Chen Fei handed over these industries to him without reservation, then he naturally has to take responsibility, if there is a crisis in IKEA, causing heavy losses, he himself must be guilty, and he is ashamed to see Chen Fei, so he is also very concerned about things in his career, and when he saw Chen Fei Yin Ping coming back, he hurriedly stepped forward to ask.
Chen Fei spread his hands and pointed at Yin Ping, "Brother Yin said first." ”
Wang Tian immediately moved his gaze to Yin Ping. "What does Brother Yin think?"
Yin Ping pursed his lips disdainfully, his expression quite disdainful.
"With all due respect, the furniture in that store is..."
"What are they?" Wang Tian felt that he was going crazy, couldn't he finish a sentence happily? You have to drag the hanging people's appetite, and you don't know what you are beating?
Well, you can't beat Yin Ping.......
"It's all rubbish!" Yin Ping's expression was both cold and disdainful, and he had just finished admiring a piece of, expressing his innocence in a very elegant way.
Wang Tian.......
"What kind of garbage law?"
Yin Ping threw the question back to Chen Fei. "Ask him, he's professional."
Chen Fei cleared his throat and stood up, finally stopped procrastinating, and told everything he had just seen.
“...... To put it bluntly, it's just a bunch of knockoffs, and there's nothing to be afraid of at the moment. ”
"Knockoffs? What does it mean? The new term made Wang Tian stunned again, and he felt a little dizzy today.
"It's just shoddy pirates, don't worry about these details, let's talk about another thing I just saw. Did some businessmen come to the door and order some furniture? ”
Wang Tian nodded violently, with a little excitement in his tone. "Yes! Oh, yes! I thought there was no business today, but I didn't expect some merchants to come and place orders, and the order volume is the same as usual, what's wrong? ”
Chen Fei smiled slightly, pointed to the shop behind him, and said, "Those merchants came out of that shop. ”
Wang Tian was stunned for a moment, then looked excited, and stammered: "You... You mean to say..."
"That's right, it did come out of that store, and the meaning is obvious, after comparing the two, those merchants still chose us. But there are some things I still have to say. The merchants also bought their things, but not in small amounts. Moreover, many people bought things in their homes, and the rest of them were in charge of some large families, and none of our two families bought them. ”
"It's... What does that mean? Although Wang Tian is smart, he still has too little experience, and his business sense is a little worse, so he didn't analyze it at once.
"It shows that we are going in two directions with them, we are going to the high-end market and have gained a certain recognition, and they are going to the low-end market and have also gained a certain recognition. But! Chen Fei's tone suddenly took a stern turn.
"But the low-end market is still very profitable! And the most critical aristocratic market, we haven't eaten thoroughly! We can't give other merchants a chance, we must conquer these three markets as soon as possible! ”
"I... I don't get it a little bit! The aristocratic market has not been penetrated? But why did so many nobles come to us some time ago to buy furniture? ”
Chen Fei shook his head and pointed at Wang Tian: "Please pay attention!" Some time ago we didn't have market competition, so people naturally came to buy things from us, and now there are the same stores, and I'm sure there will be a second, third, and even countless similar stores when there is one, and at that time, it is natural that whose things are well made and affordable will prevail.
The aristocracy was not stupid, on the contrary, they were very rational in their spending of money, and naturally chose objects that had both quality and price.
Nowadays, the two are compared, the price on the opposite side is affordable, but the quality is not good, our quality is fine, but the price is expensive.
Put yourself in your shoes, if you are an aristocrat who wants to buy something, will you wait until the two stores bite each other before buying? Wouldn't you get the best product at the best price? That's where their shrewdness lies! ”
- "Makes sense! When you say this, it seems that this is indeed the case for a while, Ah Fei, so what should we do? How to conquer the aristocratic market? ”
The aristocratic market is a huge piece of the lucrative pie, and if it can be won, IKEA will inevitably stand at the top of all furniture stores. If it can't be taken, IKEA is very likely to embark on the road of price war in the future.
"The nobles are shrewd, but at the same time they have a good face, if they can meet their needs for face, I'm afraid that money is not a big deal, they will definitely pay for it."
"What is the need for face?" Wang Tian was puzzled and humbly asked.
Chen Fei lowered his head, paced back and forth a few times, and suddenly had a flash of inspiration, clapped his hands and turned around and said, "I have an idea, Wang Tian, come!" ”
Wang Tian hurriedly came over with his ear, Chen Fei whispered a few words in his ear, Wang Tian showed a strange look, and asked suspiciously: "Ah Fei, this... Is it possible? ”
"It's hard to say if it's feasible, but I have several other ways, come, keep putting my ears together......"
Wang Tian and Chen Fei got together, Chen Fei said, Wang Tian listened, and occasionally asked Chen Fei for a few words because of some words he didn't understand.
The two discussed for a long time, until night fell and drums sounded on the street, and Chen Fei rode home with Wang Tian and Yin Ping.
Along the way, all the discussions were about the response to the IKEA crisis. Even the library project, which Chen Fei held very seriously, was put aside.
If IKEA fails, Chen Fei will face unbearable losses, not to mention the library, and many of his other industries may be affected, so he has to deal with this crisis wholeheartedly first.
The next day, Chen Fei went up to the Qi Workshop, because he had something on his mind, so he prepared some gunpowder, and then briefly explained the task, and did not stay long, and returned to Chang'an City at noon.
Today IKEA has a heavyweight. The reason why it is heavyweight is because this person is a shareholder of IKEA ... son - Cheng Chumo.
I haven't seen Cheng Chumo for many days, he seems to have tanned a little more, today he is wearing a casual clothes, with a stinky face, staring at the people coming and going on the opposite side, the furniture store with a hot business, if it weren't for Wang Tian to stop him, I'm afraid this master would really rush to the opposite side to smash the store.
"What about Chen Fei? Why haven't you come yet? Fuck it! I don't like to look at the bastard across the street! If he doesn't come again, I'll send someone to smash the store!" Cheng Chumo slapped the table heavily, stood up and was about to give an order to the outside department.
Wang Tian saw that he couldn't stop Cheng Chumo, and he was anxious, and secretly said why Chen Fei hadn't come yet.
That is, at the moment before Cheng Chumo was about to break out, Chen Fei and Yin Ping finally rode horses and came to the door of IKEA.
"Little grandpa, slow down! I'm coming! ”
(End of chapter)