In the East Market, diagonally opposite IKEA, a new home furnishing store opens. The interior and exterior of the store are decorated with festive red, and a few small men stand at the entrance of the store, shouting at the people who come and go, promoting their products.

The store is also full of people, and many people who see the excitement, want to buy, and pick and choose will be crowded with the store that is not too big.

The IKEA diagonal opposite the store is much more deserted, and almost no one enters except for a few small guys who barely keep smiling and stand at the door to solicit customers.

When Chen Fei saw this scene, he also frowned deeply.

Although he said a lot of theories such as brand, culture, etc., all of them sound lofty, but unfortunately, the reality does not seem to be such a thing for a while.

There are definitely more people who don't have money than there are people who have money in this world, and there are definitely more people who are willing to save money than those who like to waste money.

Similar products, you sell them for a consistent price, he sells them for 500 yuan, and fools know how to choose, not to mention that the people who come to buy these things are some shrewd businessmen or housekeepers.

And the difficulties that Chen Fei will face do not stop there. The most difficult thing is that if there is the first store that imitates his furniture, there will inevitably be a second, a third, or even four, five, six, seven, or eight.

The current market is a big cake, before today, Chen Fei still enjoyed this cake exclusively, and in a blink of an eye, countless people will emerge to grab this cake with you, what should I do? Cold!

Rao is Chen Fei has seen many business methods, but in this era when the commercial guarantee mechanism is incomplete, he still feels helpless.

Is there only a price war?

No! The price war has definitely come to an end! If you continue like this, you will only fall into endless price competition, and you will invisibly lower your grade! So the price war must be used in the case of nowhere to go, and at present, there is only one more competitor, and it is not yet that time!

Wang Tian was in a hurry in the empty IKEA, walking left and right, scratching his head and scratching his ears, wishing to give him a big mallet to smash the store opposite.

"Shameless plagiarism! Plagiarize! They copied our stuff! Wang Tian walked to the door and excitedly pointed to the opposite storefront and scolded.

Unfortunately, his voice was completely replaced by the cacophony of the storefront opposite, and he was not heard at all.

Chen Fei is helpless, he can't let Wang Tian keep tossing like this, right? I had to pull him back into the store and press him to a sofa and sit down.

"Okay, you better save some energy and sit down, I'll go to the opposite side with Yin Ping to have a look, Brother Yin, let's simply put on makeup and walk!"

"I'll go too!" Wang Tian stood up and also followed Chen Fei and the others.

"Don't go with you, people can recognize you at a glance, and if you go, it's in vain, but it will expose the two of us, but Brother Yin and I haven't passed by, you can go in and take a look." Who's who, get me a fake beard. ”

Chen Fei put a fake beard on the top of his mouth to make himself look as mature as possible, and then went to the opposite shop with Yin Ping, who also wore a fake beard.

The guy in the shop across the street enthusiastically introduced them into the store. Chen Fei whispered to Yin Ping beside him: "Brother Yin, you are good in your eyes, help me take a look, maybe I can find some details." ”

Yin Ping nodded silently, and after walking into the store, the two of them were almost drowned in the frenzied crowd.

To be honest, the furniture designed by Chen Fei is really good, ahead of the times, but in line with people's needs, so this batch of furniture is indeed very popular with people.

However, Chen Fei's furniture in IKEA is too expensive, and Chen Fei has been positioned in the high-end market from the beginning. He also knew that one day these furniture would be imitated, and the price would inevitably fall.

It's just that he didn't expect all this to happen so quickly, so fast that he didn't know how to react for a while, only sneakily came to the opponent's store to make an unannounced visit.

There are a lot of people in the store, and there are all kinds of people, and it is difficult for Chen Fei to see a finished product.

With his thin arms and legs, it is really not easy to squeeze into it. Fortunately, Yin Ping is here.

Yin Ping didn't say a word, and took out the people in front of him one by one like a little chicken, some people were not convinced, and wanted to argue with Yin Ping, but they were all pushed back by his indifferent and murderous eyes, and they learned that this kind of person couldn't be provoked, so he had to stand silently behind.

Chen Fei was also stained with light because of this, and followed Yin Ping to the front.

On display in front is a Taishi chair, some people sit on it to experience, and some people stretch out their hands to touch it curiously. These people are seeing these pieces of furniture for the first time, and they haven't used them much.

Chen Fei just glanced at this Taishi chair, and he breathed a sigh of relief in his heart.

Because the workmanship of this chair is really not very good, it just imitates a shape, but many details are not done well.

For example, carving, this craftsmanship is simply miserable, even Chen Fei, a person who does not understand art, can see that this chair is hastily made, and he has no intention of doing it at all.

And some of the small designs of this chair are completely less thoughtful than Chen Fei's consideration.

For example, his Taishi chair, there are two small designs with a slight concave on the chair surface, which conform to the shape of the human buttocks, and it will not look stiff when sitting on it, but this chair does not.

Looking at the wood used in this chair, it seems that it is a small tree that has not yet grown into shape, and the crossbar of the chair is too thin and weak, which does not reflect the atmosphere of the Taishi chair.

Overall, this is a chair that failed to imitate.

Looking at everything else, almost all the products that appear in this store have similar problems. The workmanship is not precise, the materials are not real, and the design is not thorough.

It's a copycat store at all, and the store is not as atmospheric as IKEA, the design of the home, the interior is just to buy and sell furniture, there are not so many gadgets in IKEA, not to mention high-end goods like glass cups, there can't be!

Chen Fei observed it and found that the people gathered in the store were very interesting. Some people are excited to place an order to buy something after experiencing it, but often they only buy a chair or a small bed, and the order volume is not large, so it can be seen that these are retail investors.

There are also some businessmen who seem to be philistines, buying in small quantities, and planning to experiment with the market effect. The rest are the stewards who came out to procure, and these people frowned one by one to look at the products, but almost none of them placed orders.

In the end, these retail investors happily bought things, let the Buddha pick up a big bargain, and left with the furniture.

And those merchants came in a small batch of goods, left the store, turned around and walked towards IKEA, it seemed that they were also going to enter the goods.

The most interesting thing is the stewardship who comes out of the big family.

None of them started to buy or sell, but shook their heads, turned around and went out, not going anywhere, and going back to their homes.

Chen Fei saw the performance of these three types of people, and a stone fell to the ground in his heart.

Things have not yet developed to the point of no return, and now, it is too late to save them! It's never too late to make amends!

(End of chapter)