Section 637 China's Economic Upgrading (1)
At least the businessmen did not want a war between the two giants, because if the two countries went to war, all the other countries would be affected.
Therefore, the alarmism in the newspapers always made the German businessman De Celin disdain.
He was a disabled veteran who had been cut off by shrapnel in one of his hands during the Franco-Prussian War.
After being discharged from the army, he co-founded a trading house and came to China to develop.
Constrained by the small market space, the internationalization of German companies is very common, which is also related to history, the history of long-term fragmentation, German businessmen are accustomed to foreign trade, the Hanseatic League is such a city alliance with the goal of international trade.
A company like Siemens, which had just been founded, actively sought to open up foreign industries, and the first pot of gold it grabbed was the telegraph business from Russia.
The same is true of De Cellin, whose firm has just been established and is seeking to expand its business overseas. In recent years, China has been the undisputed largest market in the world. Any country, any company, as long as it can export goods to China on a large scale, can make a fortune.
De Xuanlin also took a fancy to this market, but he almost went bankrupt in the Chinese market, because the competition here is too fierce.
At first, De Xuanlin hoped to export Germany's advantageous commodity, coal, to China. He read about China's expanding steel industry in the newspaper at a time when converter steelmaking was in its infancy, and high-quality coking coal was needed for steelmaking, and the price of coal in the Ruhr region of Germany was very low, and De Bright Lin saw this as an opportunity.
But Germany has the Ruhr, China has Shanxi, and if the Ruhr's coal is transported all the way to China, it will definitely be sold, but it will have to pay for death.
De Xuanlin came to China by boat and found that although the price of coal in China was not lower than that in Germany, or even slightly expensive, if you count the high freight, there was no profit at all. After months of wandering around China, he couldn't find a business to do.
Germany's dominant exports to China are none other than machinery and equipment, the most important of which are mining equipment and machine tools. But these advantageous projects have long been monopolized by large commercial banks, and private small commercial banks like him are completely incapable of entering.
After more than six months in China, his savings were exhausted by travel expenses alone, and the partner retreated, sending a telegram asking him to abandon the Chinese business and move to the Americas together, when Mexico had just become the domain of Prince Leopold, and many German capital poured into Mexico to pan for gold.
After careful consideration, De Xuanlin still believes that the Chinese market has a lot to offer.
Disagreement with his partners led him to dissolve the firm, and he was so destitute that he could not even afford a ticket back to China, so he had to stay in China.
However, he was not an ordinary man, his name was Gusta von der Chylin, a member of the Junker aristocracy, and his family was engaged in politics and business. He soon found an errand at the German embassy as a clerk for the German expatriates and the German postal service. It's a simple and boring job, and the well-educated De Xuanlin is more than capable of it.
Although it was only a stopgap measure for De Zhulin to win this position, he found an opportunity in it.
What is an email, an email represents information. Despite the widespread use of the telegraph and the monopoly of the telegraph business from China to Europe by the European companies in China, the way of writing letters still existed, and letters were cheaper than telegrams. This business is carried out as a public service by the German diplomatic mission.
However, due to financial problems, the consulate is only responsible for the exchange of letters, and many Germans want to be able to mail some goods, but there is no channel. China is the world's largest market, but also the largest producer of luxury goods and handicrafts, China's wealthy class supports the production of luxury goods and handicrafts in China, and participates in the taste of China's wealthy to help artisans continue to produce the most trendy handicrafts. With the expansion of China's international influence, Chinese culture has become increasingly popular in the world, and the enthusiasm of the wealthy European class to collect Chinese handicrafts has increased day by day.
The number of German expatriates doing business, studying and working in China is increasing day by day, and there are more than 10,000 people, who are dazzled by the dazzling array of handicrafts in China, and when they return to China, they will bring a large number of handicrafts to give to friends, and also help some friends order some Chinese goods. Among them, the most popular are ivory products carved by carvers, extravagant and gorgeous gemstone ornaments, and the most common are bamboo products, straw woven goods and other bulk civilian ornaments, which are favored by German petty bourgeoisie.
However, the number of times these expatriates can return to China is limited, so consignment has become a demand, and some merchant ships can ship goods to China, which are often lost or damaged.
In the process of acting as an agent for the delivery of letters, De Zhu Lin came into contact with a large number of such customers, and asked countless times whether it was possible to mail goods, so after working for a year, De Zhu Lin accumulated a little capital, opened a business house again, and decided to engage in the mail order business.
He was very attentive, and when he worked, he wrote down the contact addresses of customers who often asked if they could mail goods, and after his business firm opened, he quickly wrote to these customers to tell them the scope of his business.
By chartering fixed space on merchant ships and mailing goods to Germany in bulk, De Celin finally began to make a profit. He then began to place advertisements in German newspapers, telling German consumers about his company's business and accepting direct orders from German consumers. De Hui Lin is responsible for contacting these customers' requirements with Chinese craftsmen or designers, asking them to help design, and after the craftsmen build them, they will send them back to Germany. This allowed De Xuanlin to slowly accumulate a number of high-end consumers, who were not satisfied with some ordinary ornaments such as straw weaving or bamboo carving, but needed luxury goods that could improve their status.
There are more and more such people in Germany, and with the development of the German economy, a large affluent class above the middle class is slowly born, and these people need those luxuries that show their status. What is more dignified than a fine piece of Chinese official kiln porcelain with its own family coat of arms, what is more proud of the family than a whole set of Franco-Prussian War group portraits carved from a whole ivory based on the faces of their family members, and what is more important than wearing the same cloth, silk and brocade as the Chinese royal family and produced by the Chinese royal family.
As a result, De Xuanlin's business became bigger and bigger, not only accepting orders from Germany, but also expanding to most European countries such as France and the United Kingdom.
The scale of De Bright Lin continues to expand, and new services are constantly added according to customer feedback. Now it is not only limited to purchasing, but according to the customer's opinion, from design, order to delivery one-stop service. He has hired some artists and designers in Europe and China, and the designers in Europe can come to the door for those big customers, listen to their opinions, help them come up with ideas, and finally summarize the design opinions that meet the needs of customers, and send the design opinions to China by telegram and letter, and the Chinese designers are responsible for the specific implementation of these opinions, and sometimes even send the specific plan back to Europe, and only place an order after getting the customer's satisfaction and confirmation. A set of ivory, a complete set of wedding tableware, or a beautiful wedding dress, dress, etc., decorated with jewelry, sometimes even takes two or three years to deliver, and the price is so high that it can cost tens of thousands of marks. This kind of high-end consumption, in the world, only those big aristocrats, big capitalists, and big bankers can afford to consume, and they are happy to do it.
The Chinese introduced, learned, and imitated the French luxury model in the early days, and grafted it onto China's huge handicraft production capacity, and now it has surpassed France to become the world's largest luxury exporter. In terms of cultural export, Chinese painting techniques, carving techniques, and statue-making ideas will spread to the West through porcelain and carvings, influencing the aesthetic way of Westerners. In terms of brand accumulation, when Westerners see that Chinese goods are always fine porcelain, gorgeous silk, and expensive jewelry, their impression of China is unlikely to be bad. Over time, Chinese goods have naturally formed a reputation, so that the first reaction of Chinese goods in the impression of consumers is exquisite, gorgeous and luxurious. It is as if when the Chinese heard about German manufacturing in later generations, they immediately thought of excellent workmanship.
Like De Xuanlin, there are countless businessmen who export Chinese cultural products abroad through various means. De Hui Lin is the largest exporter of Chinese handicrafts in Europe, but in the world, it is not large. Those countries that are more deeply influenced by Chinese culture import Chinese cultural products on a larger scale. For example, Japan, Korea, Vietnam, South Africa, the Manchu Dynasty, the Inca Kingdom and other countries, they are not limited to handicrafts, a large number of direct imports of Chinese books. From traditional classics to the latest popular books, they can all be sold in these countries.
Even in Europe, the French are more and more challenged by other competitors, the French have a better sense of cultural products than the Germans, after discovering the business model of the company, the French followed to join this mail-order business, and then the Italians also joined in, and the French and Italians left the Germans eight thousand miles away in the design ability of cultural products. Needless to say, France and Italy enjoyed the reputation of "designed in Italy, made in Germany" in later generations, and the level of Italian design can be compared with the level of German manufacturing.
The emergence of French and Italian competitors has caused the business of De Celin to shrink, and the French market, as the largest consumer of luxury goods in Europe, is increasingly being taken away by French local purchasing companies, which makes De Celin begin to think about transformation.
In recent years, he has discovered an increasingly obvious phenomenon, that China's economy is increasingly showing a very different quality from Europe.
He found that some technologies, some products and designs that were difficult to commercialize in Europe could be successful in China. Some of the products and technologies that have been slow to market in Europe have the potential to grow rapidly in China. These business models, which have matured in China, can then be sold back to Europe.