Chapter Eighty-Six: The Desire of the People
Di Bao is mainly circulated between the imperial court and the yamen at all levels, which can be regarded as the ancient version of the "Reference News", which is regarded as an internal publication of the imperial court, which basically publishes all kinds of edicts of the emperor, various policies and laws of the dynasty, and even includes the appointment and dismissal notices of some important officials, and even the tribute news of foreign vassal states.
The sponsor and publisher of the newspaper is the General Administration Department, which is another major function of the General Administration Department in addition to receiving and transmitting and preserving the official seals of the officials at all levels.
The "Daming Daily" established after Jiang Chuan took power is equivalent to a commercial newspaper, which is distributed to ordinary people, and the content on it is the same as the newspapers of later generations, with a variety of things, including national events, anecdotes, and lace gossip news, and even serials.
Of course, it is indispensable to place all kinds of advertisements.
Due to various constraints, Daming Bao is now published once every five days, which is basically a weekly magazine. Although each copy is guaranteed to sell for five cents of fiat currency, after the initial predicament, it soon became an indispensable spiritual food for the people of the capital every day.
Whether it is a restaurant in the court, a restaurant, a teahouse, a teahouse, or even a goulan tile shop, it is indispensable to put a few newspapers for guests to watch. Of course, because the literacy rate of this era was so low, there was also the birth of a new profession such as a newspaper reader, whose job was to read newspapers to customers in various consumer occasions where people gathered, and then earn tips and commissions from the owner.
Many businesses have also tasted the sweetness from newspaper advertisements, so they are even more eager for Daming Daily.
It is conceivable that the "Daming Daily" is also making a lot of money.
Although Daming Daily has no public background, the people of Beijing know that Daming Daily has an official background and no one dares to mess with it.
I thought it was just a few unsatisfactory scholars who made a small newspaper, but I didn't expect these gangsters to enter the Jinyiwei prison that day, and the next day even the whole family was connected, raided the house, and imprisoned, and the things that these people had done before were found out, and several guys were cut off from their heads.
At this moment, everyone in the capital knows that this inconspicuous-looking newspaper office has all hands and eyes, and some people who originally wanted to make up their minds have also quickly died, and some businessmen who are still waiting and watching are determined in their hearts, and those with deep pockets even plan to advertise on it for a long time.
The background behind Daming Bao is, of course, the Regent's Palace, and Jiang Chuan let Qi Xuan take care of it.
Qi Xuan also has the ability, found some unsatisfactory readers to let them be editors, write manuscripts, and then use the way of ground salary and bonuses, combined with the basic rules and skills of the operation of some commercial newspapers that Jiang Chuan told him, he was stunned and made Daming Bao the most popular print in Daming, and even many officials had to ask their family servants to buy a copy every day.
Therefore, after the news of the great victory in Shuzhou, Zhang Xianzhong's ambush, and the collapse of the Great Western Kingdom was published in the newspaper, the people of the capital rushed to tell each other, and the central topic in the teahouse and restaurant for many days was the news of this great victory.
The topic first started from Zhang Xianzhong's heinous murder and deserving death, and then to the invincibility of the Wehrmacht, and finally to the immeasurable merits of His Royal Highness the Regent, who was wise and martial, compared to the previous corrupt and incompetent Ji family royal family.
This process seems natural, but if you are interested, you can find that someone is secretly guiding public opinion.
Of course, this is a positive guidance based on facts, and the result is also obvious, the people are even more supportive of Jiang Chuan and the imperial court under Jiang Chuan's leadership.
On the basis of the boiling public opinion, Hu Zongxian, the governor of the General Staff Department, proposed to take the opportunity to carry out a wave of national defense mobilization, and let some troops selected by the Gyeonggi Theater of Shanjia hold a military parade and invite some ordinary people to visit.
Jiang Chuan was happy to see it, so he readily agreed.
After this news was published in Daming Daily, the people of the capital talked about it a lot, and their enthusiasm was high, and many people were eager to try it and wanted to go to the scene to see the heroic posture of the national defense army.
Although everyone knows that the Wehrmacht is very powerful, few people have come into close contact with the Wehrmacht.
If the previous official army made the people resist and disgust, then the image of the current official army in the hearts of the people has completely reversed.
At present, the mainstream value is that joining the National Defense Force is regarded as the highest honor, and it is really a good channel for the children of ordinary families to get ahead.
So much so that now families with disciples joining the army can enjoy the envy of others when they walk on the street, and this envy is not false, because it is not only a kind of glory, but with a variety of real benefits.
This reversal has even affected the reader, a group that has always struggled to balance reality and self-perception, and some scholars who have been unwilling for many years have begun to sign up to join the army.
There are also some preferential treatment for scholars to join the army, and the selection conditions will be much more relaxed. After all, there are too few literate people in the army now, which is also a huge shortcoming for an army, after all, many heralds, communication and combat plans, sand table construction simulations, etc., all need culture, but it is not just a group of big bosses.
Although there are still a small number of scholars who have joined the army, and most of them are still dismissive of joining the army, this is at least a good change.
Visiting the military parade of the National Defense Forces aroused great enthusiasm among the people of Beijing, and many people were asking how to get a place to visit, and even scammers and scalpers who resold fake license plates began to appear.
At the same time that the Shuntianfu Yamen and Jinyiwei cracked down on these liars and scalpers, the Metropolitan Governor's Office of the General Staff also announced the conditions for visiting the military parade.
First of all, those families in the Gyeonggi area who have children joining the army can enjoy a quota. The second is that those outstanding figures and representatives from all walks of life in Beijing can participate.
Finally, some people were selected from the homes of those who were innocent and had not committed crimes.
It is obvious from the announcement that the quota this time is concentrated on the middle and lower class people, and there is no mention of those high-ranking officials, nobles, emperors, relatives and relatives, which makes the people of the capital even more talked about and excited.
Although many aristocratic officials complained about it, Jiang Chuan didn't care. The purpose of this national defense parade is to arouse the people's enthusiasm for further supporting the army and joining the army, and to use this military parade to further create in the hearts of the people a great image of the national defense force as a mighty division and invincible in battle.
After all, the cornerstone of the army is the people, not the high-ranking officials, and their feelings need not be taken into account.