Chapter 105: Pricing

Under the dual incentives of high wages and good tastes, and there are many "professional chefs" who only make one dish, so it only took more than two months to select more than 20 common dishes, each dish is provided by five chefs, and two chefs are provided, and the taste of the dishes is basically stabilized.

After Wei Minsheng gave these dishes to everyone, Liu Mengling and others immediately gave high praise.

Such a dish, no matter in terms of quantity and taste, is impossible to put on the table of those restaurants without twenty or thirty yuan.

After Wei Minsheng gave the price of these dishes, Liu Mengling and others felt a little incredible, is this price too low?

A plate of braised pork back to the pot, the braised meat accounts for almost one-third, and the side dishes are all fresh and tender garlic sprouts, not to mention eating, the fresh fragrance of the garlic sprouts and braised meat in the air can immediately hook everyone's appetite, and such a real dish is only fifteen yuan a piece.

Chen Xiaohua said: "Mr. Wei, you set this price too low, right?" It's better now, after a while, you won't even be able to buy meat and garlic sprouts for 15 yuan, let alone profits. ”

Wei Minsheng said: "This price is through cost accounting, first of all, our farm already has some pigs, while the price of pigs is not very high now, try to buy more to raise." It won't take long for my other breeding base to continue to provide pork, beef, mutton and other meat products to the Minsheng canteen, so I can ensure that the meat will not be affected by the increase in market prices.

Secondly, these vegetables are all from our own planting base, and from the current situation, it is completely self-sufficient, and there is still room for expansion of the planting scale, so it will not be affected by market price fluctuations.

If it is a person, it will be a bit much, so you can also launch small portions of dishes for individuals, the amount is about half of what it is now, and the price is controlled at about ten yuan. ”

Chen Xiaohua said: "Ten yuan? The competitiveness of this price is indeed very attractive, but the labor cost is too high. You must know that some restaurants with better tastes now order a boxed lunch for at least 15 yuan a piece, and the portion is not as large as this small portion. I think it's good to sell for fifteen yuan for a small portion, and at least twenty yuan for a large portion. Otherwise, the profits of the people's livelihood canteen will not be able to support expenses such as online order services and employee salaries, and there will be no way to continue to do so. ”

Liu Mengling continued: "Mr. Wei, you have such a low price, and the ingredients you use are sufficient, what will customers think in the current social environment?" What do other restaurants think? ”

Li Wei also said: "That is, customers will think, such a low price, is it the sick and dead pork?" Other restaurants will also use this reason to slander us. Now that the prices in daily consumption are on the rise, I don't think it's the time to introduce low-priced dishes, at least until February and March next year, and then adjust the prices of various dishes after the Spring Festival. ”

Wei Minsheng thought about it for a while, and felt that what everyone said also made some sense, in such a society without an integrity mechanism, if you sell things too cheap, everyone will question the quality of your things, and in the case of not establishing a good reputation, the price should not deviate too much from the market price.

However, if there is no certain price advantage, it is not conducive to the development of the early publicity work, so Chen Xiaohua and her opinions were partially adopted, and during the publicity period, eighty percent of the same dishes in other restaurants were used as the benchmark price to form a preliminary price system, and then adjusted through the later sales situation.

The registration of the online store was all handed over to Liu Mengling and the others, and they were asked to add an evaluation mechanism for the dishes made by different chefs for each dish, and even when ordering dishes, they could also make personalized choices for salty, spicy, sweet and sour flavors, which is equivalent to each dish being able to be customized according to the needs of customers.

After Wei Minsheng arranged these tasks, he unconsciously thought: Is this the "Industry 4.0" of the catering industry

Liu Mengling and her family chose a community that is also a large scale in the county, with a total of nearly 1,000 households. Judging from the vehicles parked in the community, the occupancy rate should be relatively high, because the aisles in this community are almost full of vehicles, which is also a common problem in the previous construction of the community, and there are not enough parking spaces planned.

Since this people's livelihood canteen is actually only equivalent to a distribution point for receiving dishes, the requirements for decoration are not very high, but the choice of location has taken some effort, which can not be too far from the gate of the community, and must be on the main road in the community.

Now that there is a serious surplus of real estate in these small counties, some of the improved residents have moved to new neighborhoods, where there are enough parking spaces and wider community roads to avoid congestion during rush hour.

After these residents moved out, most of the original houses were vacant, and because the Minsheng Canteen did not have very high requirements for other conditions of housing, it was easier than finding housing.

In the end, a house on the ground floor was chosen, with two bedrooms, two living rooms and one bathroom, and a small yard at the back, which is only possible on the ground floor. The annual rent and property fee are only more than 8,000 yuan, which is much cheaper than the price of renting a storefront.

The important thing is that the windows of the two rooms in this house are located next to the aisle, and with a little modification, it can be used as a window to pick up the food, and customers can take the food home on their way home and deliver the lunch box back when they go to work.

Liu Mengling arranged for someone to clean up the room, made a canopy in the yard, and piled up all the bedboards and other things that could be moved in the house into the canopy in the yard. Although it is only more than 80 square meters, it is much more spacious when it is packed.

In accordance with Wei Minsheng's requirements, some necessary facilities such as computers, code scanners, and dish racks were installed to facilitate the distribution and registration of dishes.

Chen Xiaohua also found an advertising company to make a plaque of "Minsheng Canteen Pick-up Point", hung it under the canopy of the window, and recruited an employee to be responsible for the distribution of dishes and the recycling of lunch boxes.

Li Wei registered the store of Minsheng Canteen on Koubei.com, and found a professional company to produce illustrated dish information for various dishes, and improved the content of the dishes in the online store.