Minsheng Trade Co., Ltd. opened the Minsheng Canteen in Hongyang Community in a low-key manner, according to Chen Xiaohua's idea, it must be to invite some performing arts companies to carry out some publicity activities, so that more people know the existence of Minsheng Canteen.

But Wei Minsheng feels that the current scale of the Minsheng canteen is too small, and the service scope will not be very large, after all, no one wants to run one or two kilometers every day to buy food, so no matter how good the publicity activities are, they can't reflect much value.

On the surface, the method of receiving a dish for free with an ID card is to prevent the occurrence of multiple claims by one person, and it is a way for the people's livelihood canteen to control costs.

But the greater significance of this approach is that since an identity number can only receive one free dish, some people will spontaneously introduce more people to come to receive the dishes in groups, which can expand the consumer group in a targeted manner, and at the same time play the dish brand, it also imperceptibly promotes the online ordering mode of the Minsheng Canteen.

In order to take care of the middle-aged and elderly people in the community who do not use online ordering, the staff of Minsheng Canteen also help these middle-aged and elderly groups to order online meals in the canteen in their free time in the morning.

Chinese aunts are a magical group, this group contains a powerful force, small can affect a family, can affect a country's economic direction, once aunts a "buy" word, it easily changed the trend of the gold market, hit Wall Street investors a surprise, so that the world was shocked. Putting forward a request as a "mother-in-law" has created countless rigid needs, supported China's real estate market, and completely broken the law of world economic development.

Such a magical group may shock the world when it is high-profile, and when it is low-key, it haunts communities, parks, and squares, and is at the forefront of the propaganda front at any time.

Therefore, on the first day of the opening of the Minsheng Canteen in Hongyang Community, Wei Minsheng prepared 500 different dishes according to the approximate number of residents in the community, and found a few aunts hanging out in the community at a price of 100 yuan a day, and asked them to distribute promotional materials at several entrances of the community.

A display screen hung on the wall of the canteen shows photos of the dishes that Minsheng Canteen can currently provide and the prices of different chefs' dishes in a loop.

The uncles and aunts in the community heard that the newly opened Minsheng canteen in the community can receive a dish for free with their ID cards, which fully carried forward the psychology of the Chinese people who love to take advantage of the situation and the unparalleled propaganda power.

Several temporary staff members were very busy, constantly introducing the relevant business of the Minsheng Canteen to those uncles and aunts.

Not only to pass the boring time, but also to solve the problem of family food at noon for free, the enthusiasm of the aunts was fully released, and before Wei Minsheng's food delivery truck arrived, 500 free dishes were pre-claimed.

The aunts who received the free dishes each got a number list, and the dish numbers on these lists have established a corresponding relationship with the dishes at the time of pre-registration, so as to ensure that there will be no mistakes and unnecessary troubles when receiving the dishes.

Since these aunts who come to receive free dishes basically do not use smartphones to order and pay, and no one can provide credit certificates with a sesame credit score of more than 600 points, Minsheng Canteen has adopted two methods for the use of these free dish incubators.

First, it brought its own food box, and the insulated box of the people's livelihood canteen was recycled on site; The second is to charge a deposit according to the number of insulated boxes used, and the deposit will be refunded when returned.

Since there are two options available, and the stainless steel insulated box itself also has a certain value, everyone also understands the practice of charging a deposit in the Minsheng canteen.

At half past eleven, the food delivery car of Minsheng Canteen finally drove into the Hongyang community, and all kinds of dishes packed in thermal boxes were placed in custom-made plastic frames, neatly stacked layer by layer in a closed box.

These plastic frames are marked with a number that corresponds to the first two digits of the item number on the menu list. The plastic frame is divided into ten grids, each grid also has a number, corresponding to the third digit of the dish number, each grid is placed a five-layer insulated box, in addition to a barcode, there is also a number, corresponding to the fourth digit of the dish number.

There are only 10 plastic frames for 500 dishes, and in a few minutes, everyone moved the dishes on the dining car to the shelves in the canteen, and the side marked with numbers on the plastic frames was facing outward, neatly placed in the order of numbers, so that it was easy to pick up the dishes according to the order.

Chinese people have almost no sense of queuing, and everything they do is to rush up, surround the window until it is full, and then stretch out their long arms, just to make their hands closer to the staff, indicating that they are at the front of the queue, especially in this kind of activity where you can receive free things, it is easy to cause some unpleasant things.

Wei Minsheng had a deep understanding of this in his previous work, so when making the work plan for the distribution of free dishes, he specially requested that a display be installed on the window to display the current distribution number in the order of registration time during the morning pre-registration to avoid confusion when receiving food.

After receiving the number list in order, the staff of the canteen can quickly find the insulated box containing the dishes according to the four-digit dish number number on the number list, and then the number list indicates that those who have paid a deposit will directly take the dishes away, and those who have not paid the deposit will put the dishes into their own containers on the workbench.

The entire workflow has been optimized to save as much time as possible, with an average pick-up time of around 10 seconds per dish.

Since it was the first day of the opening of the Minsheng Canteen, there were already one or two hundred people gathered around the canteen, Liu Mengling, Chen Xiaohua and the driver who delivered the food saw that there were many people picking up food, and in order to improve the experience of everyone picking up food, they took the initiative to work as waiters.

With the joint efforts of everyone, all 500 dishes were distributed in less than half an hour.

Liu Mengling and Chen Xiaohua wiped their sweat and were very satisfied with the result.

Since these free dishes are scattered and transported, you can only find one dish at a time, and the future online order must be an order of several dishes together, which can be found at one time, and there is no need to mess around like this.

According to today's actual pick-up speed, within half an hour, a person can easily distribute thousands of dishes, which is unimaginable using the traditional intra-city express delivery method, and the distribution capacity is more than 100 times that of the traditional way.

Liu Mengling and Chen Xiaohua in this hundred-fold efficiency improvement, finally found a broad profit space, people take food as the sky, if this model is successful, just a canteen, only need to do two meals at noon and evening, may create 30,000 sales per day.

If this people's livelihood canteen is opened to every community in the county......

Liu Mengling and Chen Xiaohua glanced at each other and understood the meaning in each other's eyes: the catering industry in the county is about to change.