Chapter 102: People's Livelihood Canteen (2)

Chen Xiaohua said: "This can solve the previous problem, but these thermal insulation barrels will inevitably be damaged or lost during use, how to solve these problems must be a rule, right?" ”

Liu Mengling then continued: "According to Mr. Wei's previous methods, the use and circulation of these thermal insulation barrels can be completely tracked, so it is easy to find which link is damaged or lost." If the damaged or lost link occurs in the delivery process, it is a problem in the internal management of our company, which can be regulated by the internal rules and regulations formulated by the company. If the damage or loss occurs during the user's use, I think the user should be responsible for compensation. ”

Chen Xiaohua said: "If it involves compensation, it will involve a lot of energy of the canteen management personnel, can you collect a certain deposit in advance, so that whether it is damaged or lost, you only need to deduct the loss part from the deposit, which greatly reduces the time and labor costs involved in dealing with such problems." ”

At this time, Wei Minsheng said: "The users we are facing are a relatively fixed group, although they can also establish their own credit system, but the maintenance of these credit systems is also more troublesome." Alipay's credit system, supported by big data analysis, is beneficial to improving the individual quality of members of the whole society, and should be vigorously supported and promoted.

The relevant platform can already provide a variety of credit consumption services, so we can directly use this credit system to provide users with a sesame credit score higher than 600 to use the service of picking up the bucket without a deposit, and a certain deposit will be charged for those with a score of less than 600.

Taobao's word-of-mouth network provides relatively complete services, so our food ordering and other work can be placed on word-of-mouth, and the company's main focus should be on the operation of people's livelihood canteens and how to provide high-quality and low-cost meals. ”

Liu Mengling, Chen Xiaohua and Li Wei discussed for a while, and said to Wei Minsheng: "Mr. Wei, there should be no problem with the operation of Minsheng Canteen, but how to provide high-quality and low-cost meals is a big challenge. From the current situation of our company, the company can provide a limited variety of high-quality vegetables, and the newly acquired farm needs to be rebuilt according to your requirements, at least in the short term, it will not be able to provide enough meat products.

For the catering industry, the cooking level of the chef determines the taste of the dishes, and also directly affects the sales of the dishes in the later stage. Therefore, in order to ensure the sales of dishes in the later stage, it is essential to hire a good chef, but the salary level of a good chef is also high, which will increase the cost, which is contrary to providing cheap dishes, and this problem is not easy to solve! ”

Wei Minsheng said: "The procurement of various ingredients can be solved from the market for the time being, and the company's planting base and breeding farms will be on the right track in the future, and then gradually reduce the purchase of ingredients."

I would like to introduce a special evaluation mechanism for the various dishes displayed in the online store, so that customers can evaluate each dish independently.

For the same dish, such as 'Back to the Pot Meat', I can provide at least five dishes made by different chefs, each of which has a corresponding chef code, and customers can evaluate the dishes they choose in terms of color, aroma, taste, etc.

The same dish is priced according to the customer's evaluation, and the last elimination mechanism is implemented, if the chef's dish is too low and the number of orders is too low, the canteen will remove the chef's dish from the shelves.

When the conditions are ripe, we can also bring in other chefs who are engaged in the catering industry to join our menu. ”

Liu Mengling said: "I don't know how many kinds of dishes Mr. Wei can provide in the early days? After all, these are the basis for the operation of the people's livelihood canteen. The initial stage of entrepreneurship is the most difficult, and if there is no rich menu support, I am afraid that it will not be able to achieve good results in publicity. ”

"I will tell you after the statistics of the types and quantities of dishes that can be provided, your current work is mainly to connect the customization of the thermos barrel, and set the pilot places and staff of the people's livelihood canteen, and prepare for the corresponding business according to the previous words, and the relevant procedures and materials such as business licenses, health permits and tax registration should also be improved."

After noting down the relevant matters, Liu Mengling said to Wei Minsheng: "Mr. Wei, the relevant matters of the canteen are easy to handle, but the place where the dishes are made also needs to be determined, otherwise there is no way to apply for health permits and other documents." ”

Wei Minsheng thought for a moment and said: "The production of this dish is set on the side of the vegetable warehouse, and a standardized kitchen is established in accordance with the relevant hygiene requirements, and the cooking area and side dishes are divided into two areas.

In order to facilitate the distribution of dishes in the future, simple railroad tracks were laid between the two areas, and containers were used to transfer ingredients and dishes.

In order to facilitate distribution, you customize a batch of plastic frames according to the size of the standard container, and the height of the plastic frame is suitable for being able to fit five layers of thermal insulation barrels, and there should be flexible compartments between each thermal insulation barrel to prevent each other from bumping into each other during transportation.

Although the initial business volume does not meet the needs of container distribution, we need to make a long-term plan for future development and avoid ineffective investment. ”

"Container delivery?" Liu Mengling and the three of them glanced at each other, full of doubts, could it be that this Wei always didn't have a whim, but really wanted to make this an industry?

However, the competition in the catering industry is so fierce that it is really not easy to become bigger and stronger, if it were not for the online ordering and delivery methods that Wei Minsheng said earlier, I really can't see what advantages it has over other restaurants.

In the absence of other advantages, price and quality are the only options to gain a firm foothold, and the quality of the dishes is the responsibility of Wei Minsheng, but he has not seen the finished product, so it is not easy to evaluate.

The price concession in the early stage of the opening is certain, and it is uncertain to what extent it can be discounted to attract enough diners, and it needs to be adjusted through the market.

If it is a traditional restaurant, it is easy to set up, at least the taste and cost accounting of the dishes are more uniform. But according to Wei Minsheng, the pricing mechanism is too complicated for a dish to be prepared by several chefs and evaluated for each specific dish.

How to price a particular dish for a particular chef, and that pricing can be dynamic, without a set of pricing rules, just pricing a dish on a daily basis is a disaster.

There is also the so-called last elimination mechanism, which of the better chefs is not the target of high-priced hires by major restaurants, and this will not cause collective resistance among chefs?

But seeing that Wei Minsheng is confident, some words are not easy to put forward directly, or do a good job in the pilot work of the Minsheng canteen as he said, if the expected goal is not achieved, the fact will make Wei Minsheng decide whether to continue this industry.