Chapter 101: People's Livelihood Canteen (1)
"Intra-city express delivery in the catering industry?" Liu Mengling said: "Mr. Wei, the current competition in the city's express delivery industry is very fierce, and profits have also declined sharply, so it is not appropriate to cut into this industry at this point in time, right?" ”
Wei Minsheng said: "What you see is only the appearance, and the meaning of the existence of express delivery is to connect the supply and demand relationship in different places." Their intra-city express delivery is not only to have a good relationship with suppliers, but also to strive to improve their service level, gain word of mouth among the final consumer group, and then increase their market share, which can be said to be a difficult survival in the cracks. If we encounter social problems such as declining demand, rising rents, and rising wages, it can be said that it is the last straw for the industry, and the industry reshuffle is an inevitable outcome.
And what I am going to do is the same city express delivery in the catering industry, which is mainly based on catering supply in the early stage, supplemented by the same city express delivery, and extends the service of the supply side through the same city express delivery, and lengthens the service chain with the support of the network system to form a community of interests.
In this case, the food and beverage provider can focus on improving the taste of the dishes they can provide and prepare the dishes according to the needs of the online order. The same city express can take these services of food delivery next and obtain a stable business volume.
Due to the characteristics of catering itself, even with the help of the same city express, the object of its service is only limited to one city, not easy to be affected by the same industry in other cities, and as long as their own dishes can ensure the advantages of hygiene, taste and price, after the combination of the two industries, the business can promote each other and achieve the purpose of common development. ”
"But now the express delivery is sent downstairs to call people to pick up, the time is too delayed, and everyone's meal time is more concentrated, noon within half an hour, and at night within an hour, leaving us less time to deliver food, probably only more than ten minutes. In this case, how many dishes can a courier deliver in more than ten minutes? I don't think that's realistic. Chen Xiaohua also put forward his own views.
After listening to Chen Xiaohua's words, Wei Minsheng said: "So, at this time, my 'Minsheng Canteen' should be released." ”
"Minsheng canteen?"
"Yes, Minsheng Canteen. I asked you to choose a community with a high occupancy rate to pilot, which is to pave the way to solve these problems.
The biggest problem involved in the process of online ordering should be how to deliver various dishes to the end user in a timely manner in more than 10 minutes, which is almost impossible to find a reasonable solution under the existing infrastructure and conditions. The inability to find a profitable balance is one of the reasons why the industry has not developed.
So, we can change our thinking and change from food delivery to food pickup.
If you are an office worker and no one cooks at home, it would be better if there was a canteen in the unit, but most units do not have the conditions to establish a canteen, in this case, you either eat in other small restaurants, or buy your own vegetables and cook at home.
Those who buy their own groceries and cook at home don't take much time to eat, but it takes a lot of time to cook, stir-fry and wash dishes, so the lunch break becomes shorter.
At the same time, from the perspective of social benefits, decentralized cooking, is not conducive to the effective comprehensive utilization of energy, leftovers and there is no unified collection and treatment channels, a large number of chemical detergent residues and these food residues, almost all of them are directly discharged to the sewage system or garbage station, adding a lot of burden to our living environment.
The people's livelihood canteen I envisioned is ready to change the way of life of these people, save the time they spend on cooking, stir-frying and washing dishes, reduce some of the living pressure of people at the bottom of the society, and at the same time improve the level of comprehensive utilization of energy, and reduce the impact of food residues and chemical detergent residues on the environment.
Although this change cannot fundamentally change the reality of environmental pollution, I believe that as long as our Minsheng Company continues to provide reasonable guidance to various highly polluting industries, we can at least delay the speed of environmental pollution.
Our Minsheng Canteen is located in the community, which has an inherent geographical advantage, which is equivalent to an express pick-up point in a community, but it is fresh dishes. Our courier only needs to be responsible for delivering the dishes ordered online during the current meal time in this community to the canteen in time, without calling every user, and those users who have ordered a meal will come to pick up the food by themselves at the time, so the work efficiency of the courier can be greatly improved, and a courier can easily meet the delivery needs of one or even several communities. ”
"But how to solve the packaging of these dishes? This meal is not like other commodities that cannot be easily solved with plastic bags. ”
"It's true that we should minimize the use of single-use plastics from the perspective of environmental protection, so I think we can use multi-layer stainless steel insulated buckets.
In order to reduce the cost and reflect the competitive advantage in the price, the existing multi-layer stainless steel insulation barrel on the market is optimized for vegetables, soup and rice respectively, and only the compartment containing the soup is designed to be watertight, and each compartment can not be combined at will, which limits the application scope of this thermal insulation barrel.
Therefore, you should get in touch with the manufacturer as soon as possible to produce a batch of multi-layer stainless steel insulation barrels with watertight function for our people's livelihood canteen. Seals and compartment clips should ideally be designed to be easily removed for cleaning and replacement, as long as they are durable and expensive.
In the case of the standardization of the size of the compartment, the insulation bucket can be combined from double layer to multi-layer, even if it is a family of five people to eat soup, vegetables, rice, one person can take it home, and the problem of ordering people can be well solved. ”
Chen Xiaohua listened to Wei Minsheng's words, thought for a while and said: "In this case, the problems of food preparation, food delivery and food ordering personnel have been solved, but how to ensure the recycling of this thermos bucket?" After all, the quality of diners faced by the canteen is uneven, and if they replace the compartment with a non-watertight compartment with a normal compartment, the loss of the canteen will be great. ”
"This problem does exist, in reality, even if we apply for a utility model patent, we have no way to completely prevent other manufacturers from producing the same type of insulation barrel, so we have to find a way from other places.
I think the simpler way is to spray a barcode on the outside of each compartment, and when completing the online order with food, the corresponding compartment of the corresponding dish in the order will be registered, and the person who orders the food will also scan the code when picking up and returning the compartment.
Although we need to invest more labor costs in doing so, at least we can also get the following benefits: First, we can completely solve the problem that Xiaohua just raised, which compartment was taken by whom, and when it was returned to the canteen, can be quickly queried. Second, we can achieve refined management, monitor the whole process of production, distribution and recycling of each dish, no matter which link has a problem, we can check it faster, which also virtually saves some costs from the later management links. ”