Sure enough, as soon as the auction details were announced, there was a heated discussion in Liaodong.

On the official road, there were suddenly more fast horses, and they were all passing on information from each family. Such a big thing, and it could be a big business.

Tea houses, wine shops, green houses and restaurants are talking about this matter everywhere, some are purely to join in the fun, just to talk about it, while some people can't make up their minds and find someone to come up with an idea.

After all, Ye Chen's approach was unprecedented, and he didn't know what the prospects of this new cooperation model were.

When everyone was hesitating, a piece of gossip came out: the wholesale price given by the Ye family was 5,000 yuan, and the wholesale price of a jar of wine was only 2,500 yuan; The one with three thousand and one altars costs only one thousand and a half dollars; Two thousand and one jars cost only a thousand dollars.

As soon as this news came out, the major families began to take action, and the Ye family also became lively, and many people inquired about the truth of the news through various channels.

No matter what source it came from, it was finally confirmed that the news was true. After this calculation, after deducting the transportation cost, there is still a lot of profit margin.

If each altar is 3,000 yuan, one altar can earn 1,500 yuan, and after deducting the cost, each altar can have at least 1,000 yuan of profit, which is very cost-effective.

Now everyone is starting to take action, collecting funds, and they are all raising funds. The big families or the powerful ones will bid alone, and some relatively small ones can only be combined by a few companies.

So the Ye family restaurant and some green houses began to be lively, and it was naturally more convenient to talk about business at the dinner table.

Ye Chen has not been able to care about the changes in the outside world in the past few days, on the one hand, he asked Liu Qi and Wang Dazhui to pay attention to the movements of the Chen family and several other families, and on the other hand, he collected the bidding intentions of the major families.

Most of the things were explained to others, and Ye Chen trained hard in the barracks, and now the guard battalion has combat effectiveness, and it has also conducted night combat training.

Today's guard battalion is definitely more imposing than the regular army, and its combat effectiveness is not lost to them, although they can't ignore the county soldiers, they can also be absolutely crushed with the same strength.

Now the escort battalion wears armor every day, holds weapons in hand, and conducts long-distance running training in the morning and evening.

Ye Chen also spends most of his time in the barracks every day, the army is training, and he trains alone, and the training intensity is very high, usually he is tired like a dog, and he really has no strength to stop when he is angry.

Eight or nine days after Ye Chen announced the auction rules, Liaodong had already gathered a large number of merchants and representatives of major families.

At the same time, this matter has also affected many corners of the big han, at least the business family with a keen sense of smell knows the news.

Xuzhou Mi family: "I didn't expect the Ye family to make a big move this time, but this Du Kang wine is really a good thing." A young man was talking to himself with a bottle of Dukang in his hand.

Hedong Weijia: "Zhongdao, you go with your uncle to the Ye family in Liaodong." ”

Jizhou Zhen's family: "Hehe, my old friend of the Ye family has not seen him for many years, and he can make such a big move, it seems that he is not old, it seems that he has to go to Liaodong to catch up with him, and by the way, let the younger generations get to know him." ”

Many places outside Youzhou take more than half a month to come and go, and they can't catch up at all, but they are not in a hurry, knowing that this time is just the Ye family testing the water.

Now the auction is only the agency right of Youzhou, and it will definitely be sold in other places in the future, and it will not be too late to grab it when the time comes.

On the same day, Ye Chen deliberately let the guard camp rest for a day in order to auction, and selected a hundred people to dress up as family members to act as guards, Tai Shici also followed, and also prepared two hundred people in the city in case of emergencies.

The other two hundred men were led by the tiger head and stayed in the guard camp for a day's rest.

Judging from the news obtained from Liu Qi and Wang Tianhammer, the overall response is relatively good, many people have been raising funds recently to prepare for the auction, and the Chen family has been making small moves recently, but they have not received specific news, and Ye Chen can only put it down temporarily.

Approaching the auction, there was another gossip, and this gossip turned out to be released by the Ye family's housekeeper Wu Xian.

According to the source, anyone who obtains the right of agency can use grain to deduct the purchase price of Du Kang wine. The price of grain is calculated according to the retail price of the market, and Du Kang wine can be discounted by 20%.

First of all, a 20% discount is a huge amount of money, and a large amount of money can be made by calculating the retail price of grain, and 10 million can save at least 3 million yuan back and forth.

Why did Ye Chen make such a big concession? Naturally, he has his purpose, he knows the future food situation, just according to business, it will not be long before the price of grain will skyrocket, which is a large amount of income.

Besides, Ye Chen's hoarding of food is not to make money, food in troubled times cannot be calculated by money, and having food is the guarantee of strength.

The whole Liaodong is lively, all families are moving, and it is common to see large groups of chariots and horses entering and leaving Xiangping.

"Do you know, the head of the Wang family, he appeared in Xiangping City yesterday."

"Not only that, I have a distant relative who has some friendship with the housekeeper of the Wang family, and he said that the Wang family also pulled a few carts of boxes over, and it is said that they brought tens of millions of dollars."

"Wow"

For a while, the city was full of gossip.

Gossip, a shrewd businessman, purely in commercial terms, exchanging grain for Du Kang wine is a very cost-effective business.

Ye Chen knows the role of gossip, first of all, the gossip spreads quickly, and secondly, when people receive gossip, they will only think about whether it is true or false, and will not guess the intention behind it.

If this grain for Du Kang wine was officially released by Ye Chen, then there is naturally no need to doubt whether it is true or false, and then people will guess why the Ye family did this? Is it to manipulate food prices?

This will hinder it, so Ye Chen will use the grapevine, and then confirm the accuracy of the gossip from all aspects.

In the morning, 20 companies had already paid the auction deposit, and by noon several more had participated, and by the evening there were a total of 43 bidders. Of course, a few together can only be counted as one.

In this way, the first auction of the agency rights of Dahan Du Kang began to be.

The host and auctioneer is Ye Chen himself, and there is no one else who can do it.

"Young master, this person is almost here, the main people are here, you see when you appear." Wu Xian respectfully saluted Ye Chen, and then reported the situation outside to him.

"Don't be in a hurry, it's them who should be in a hurry."

"Well, they're buyers, and they're holding the money."

Wu Xian's meaning is very clear, they belong to the buyer's market, and it is we who should be in a hurry, although our goods are the only one, or hot goods, but if they join forces, we will also suffer.

"Don't worry, the time I gave is neither long nor short, they don't have that time to unite, and the people are not aligned, and nothing can be relied on in front of the huge interests, and the more they wait, the more anxious they will be."

Ye Chen understood that when they saw that many people came to snap up the purchase, they were afraid that they would not be able to grab it, after all, there were only nine places.

"There is still more than half an hour before the auction officially starts, and we can't let them wait, give them the whole drink." Ye Chen said to Wu Xian, who was waiting on the side.

In addition to making them not dry, this wine and food is not only to let them drink good wine to make sure that they are worth the money, but also to make their heads easy to heat up, and they have to shout a lot of prices.

"Ladies and gentlemen, young masters, good evening, shopkeepers! On behalf of the Ye family, I would like to thank you for coming. ”

"Now I announce that the auction has begun. First of all, to reiterate the auction rules, the reserve price of the agency right in this auction shall not be less than 5 million, and the price increase shall not be less than 10,000 yuan each time. The agency fee must be paid within three days of winning the auction agency, otherwise the agency will be cancelled and the auction deposit will not be refunded."

"Five million and one million".

A medium-sized family immediately shouted out the price, because everyone didn't understand the auction and hadn't experienced it, so it could be regarded as a test of the water.

Xuansu County is relatively small and relatively backward, so Ye Chen was the first to take it out, which meant experimentation.

"Eight million".

"Oh"

"Ahh

When everyone was still thinking about the auction strategy, the Youzhou Wang family, the Li family directly shouted a high price of eight million.

"Eight million once". Ye Chen waited for a while, seeing that everyone was pondering, so he began to quote.

"Eight million twice".

"Eight million three times".

"Congratulations to the Li family, obtaining the exclusive agency right of Du Kang wine in Xuansu County for the next five years, in the next five years, my Ye family guarantees that no one else will sell a bottle of Ye family's wine in Xuanwu County, and there will be a sufficient supply of Li family Du Kang wine in five years, and the quality will always be maintained and the price will never be raised."

Ye Chen seemed to be reminding the Li family, but he was actually fanning the flames.

Ye Chen's words made it clear that the supply was sufficient, the quality would always be maintained and the price would not be raised, which made the minds of the people below active, which made them make money guaranteed, how could they not be crazy.

"Let's start the auction of Lelang County, the reserve price is still five million, start now."

"Six Million"

"Eight Million"

"Eight and a half million"

"Eight million eight hundred thousand"

"Nine Million"

"Nine million 1 million"

"Nine and a half million"

......

"9.8 million transactions, congratulations to the Chen family for obtaining the agency rights of Lelang County."

With a good start, the rest is much simpler.

"Congratulations to the Zhu family for obtaining the right to act as an agent for the county"

"Congratulations to the Wang family and other seven families for obtaining the agency rights of Shanggu County."

......

Soon there was fierce competition among the counties, because the counties that were filmed later were all wealthy counties and counties with large populations, so the competition was fierce, and the agency fees were more than 10 million dollars.

Ye Chen's hard work in the auction made his heart bloom, according to estimates, the income from this auction will definitely exceed 100 million.

Let's start the auction of Zhuogun's agency.

"My Lin family is bound to win, eight million."

The Lin family is also a big scholar family, the ancestors were too guarded, and now there are many children who are officials, but there are several county orders, but they are not too guarded, but their family influence is still very great.

The Lin family underestimated the temptation of Du Kang wine, and as soon as he made an offer, someone immediately raised the price.

"Eight and a half million"

"Nine Million"

"Ten Million"

"One Thousand and a Half Million"

"Hmph, my Lin family is 12 million." The Lin family was a fat man, and they stood up and looked around.

Now no one is raising the price, not because they are afraid of their Lin family, but they are weighing whether to raise the price or not.

"Twelve million once"

"Twelve million twice"

"Twelve million three times, congratulations to the Lin family for obtaining the right to act as an agent of Zhuo Junping."

The counties are auctioned out, and the competition is becoming more and more fierce, and those who will come to participate in the auction are all rich masters, or several families are united, no one is afraid of anyone, and no one will let anyone.