Due to the hot sales of "Chang'an News", the Chang'an newspaper in the south of the city is also very lively.

Every day people come to inquire about advertising, and although newspapers are a novelty, and advertising in newspapers is unprecedented, businessmen have a keen sense of smell.

Many businessmen only came to ask for the price, but the old customer Chen Daochang came with full satisfaction.

Chen Laodao is now mainly responsible for searching for the Tao Sutra in Lou Guan Dao, last time Lou Guan Dao played an exclusive advertisement in the newspaper, and collected all kinds of Tao Sutra with a lot of money, and then with the hot sale of the newspaper these days, there are really many people who know the news from the newspaper and send the Tao Sutra.

Some of the Taoist scriptures are even unique copies that have been lost.

In just a few days, Chen Laodao searched for more than 500 volumes of Taoist scriptures from the people, although some of them were duplicates of those that had been searched, but after all, the previous books were all manuscripts, and it was inevitable that some would have copied errors, and one more could be compared with each other.

Chen Laodao's face is ruddy today, the three locks of long beard under his chin have been carefully trimmed, and he is wearing a half-old Taoist robe, and he will give up with Li Xiao as soon as he comes.

"The news is unexpectedly hot!"

"It's okay."

The two had a cold noise, Chen Laodao said his thoughts, and Lou Guandao hoped to get a page in Chang'an Daily to promote Taoism.

Li Xiao understands this very well, this preaching of Taoism is actually the same as the advertorial advertisements in the media in later generations.

Advertising can't be too blunt, if you come to promote so-and-so, everyone will not be satisfied. For example, in later newspapers and magazines, there are often that kind of advertorials, travelogues, etc., talking about scenery, food, some beautiful words, with some good-looking pictures, but their real purpose is to recommend a certain restaurant in a certain place or something.

Li Xiao will not refuse a VIP customer like Lou Guandao, but he will also pay attention to his eating appearance.

He put forward his own idea to write a record of the search for famous mountains and places in the world in each issue, for example, the next issue can do the content of Zhongnan Mountain, and write Zhongnan Mountain, and the focus is to highlight the Louguantai in Zhongnan Mountain. Obviously it is to write the scene, but in fact, it is to write about the architecture, history, etc., and take the opportunity to promote some concepts of Louguandao.

"That's good." Chen Laodao also thought this was good when he heard it.

If you come up and write that the food in Chang'an Dukang Restaurant is delicious, the food is delicious or something, people will see that it is an advertisement, and no one may believe it. But if you tell what he saw when he first arrived in Chang'an in the tone of a scholar, such as how Chang'an is majestic, how lively the east and west markets are, and then occasionally write that he is tired of playing and happens to meet a restaurant with a very stylish decoration.

Attracted by it, like an adventure, you have eaten a lot of rare delicacies here, and introduced a few signature dishes, then this kind of advertorial is definitely stronger than a blunt advertisement.

Li Xiao told Chen Laodao about the idea of the next advertisement, he put forward a few of his own requirements, and then happily agreed to the plan of this issue, and Li Xiao called an editor.

"Editor Zhou, you can follow the plan I discussed with Daochang Chen, and tomorrow I will go to Zhongnan Mountain Tower to interview the Tao, and write an article when you come back."

The editor surnamed Zhou is also a scholar who came to Chang'an for the imperial examination, but he has not been in the middle school for ten years, and he has no face to return to his hometown, and he also relies on copying books and writing letters in Chang'an.

In fact, this time he was willing to come to Chang'an Newspaper as an editor, not because he was really willing to do it, but because he heard that the president of the newspaper was Li Xiao.

Li Xiao is an emerging celebrity in Chang'an today, and in less than a year, he has gone from a white body to a four-rank secretary and young eunuch, and he is extremely favored by the emperor.

This week, the editor is also in a hurry to go to the doctor, it seems that Li Xiao's subordinates are doing things, can they be promoted by Li Xiao, and then recommend him to him. After all, the imperial examination in Chang'an is not based on grades.

Li Xiao does not make any promises to these editors, but if there is an opportunity, he is willing to help.

"Thank you, Secretary Li, for your help." Lao Chen said with a smile, with Li Xiao's help, on the one hand, a large number of Taoist scriptures, and on the other hand, all kinds of propaganda and momentum, Louguandao will definitely become more and more popular.

Sect Master Yin's ideal of unifying the various sects of Taoism is a little closer.

Nowadays, Taoism is the strongest in Louguan, but Taoism also has seven or eight large and small Taoist sects, such as Tianshijiao and Shangqingjiao, and it is not so easy to unify others.

When Chen Laodao left, he left 500 yuan of advertising money, and an advertisement of 500 yuan, which is the wealth of Louguandao.

Li Xiao only sells 50 wen for a newspaper, and he has to sell 10,000 newspapers to sell for so much money.

Seeing so much money, the editors in the newspaper were all dumbfounded, and even the editor-in-chief, Princess Tamase, rushed over when she heard this.

"These 500 yuan is the money for the next article?"

"That's right." Li Xiao nodded.

A group of people were speechless, this money came too easily.

"You still don't know anything about the influence of newspapers, but Lou Guandao has already seen that five hundred is really not much."

This is a model of money buying influence, and this property will definitely not lose money. Compared to doing several rituals or doing almsgiving, how can it have such an influential effect by spending the same amount of money?

"Everyone do a good job, as long as we make our Chang'an News bigger and stronger, there will be a better money situation in the future."

In fact, it was not only Chen Laodao who discovered the huge influence of Chang'an News, but also the eldest grandson Wuji, and in addition, many people also discovered it.

Chang'an, Pingkangfang.

In the box on the second floor of a green building, several middle-aged people dressed in silk were drinking.

A copy of the Chang'an News was placed on the table.

"Bang!"

A white-faced middle-aged man slapped his palm on the table, "You have also seen it, this Li Xiao is getting more and more excessive, and the things he is doing now are already digging the foundation of our wall." If you don't stop him, there will be endless troubles. ”

A person next to him nodded and said, "This Li Xiao thought he was just a small landowner in the countryside, but at that time, he ran a Lanxi Academy, and everyone was just happy, and no one paid attention to it." But now, there are more than 20 gentlemen and more than 1,000 students in this Lanxi Academy. ”

"His printing technique is not simple, the books he prints only sell for 100 yuan per volume, while the traditional book has to be a few times. One of the dozens! ”

"That's right, and this newspaper, this thing is even more amazing, this first issue is said to have been printed in 5,000 copies, half sold and half sent, printed like no money, posted everywhere, even if it is sold, it is only sold for 50 yuan a piece, this one is 10,000 words, if you add the 10,000 words of the god list that is included, there are enough words for two volumes, but it is only sold for 50 yuan."

Another humanitarian, "The most important thing is that this thing will be printed every ten years, and the content of the issue will not be repeated, and this newspaper has dozens of pages, and everything is written." ”

These people are all children of the old Shi clan, and they hold more or less official positions, and their positions are not high, but after all, they are children of the Dashi clan, and they should not be underestimated.

Everything Li Xiao did was stabbing their warriors in the eyes.

Running academies, printing, and now newspapers, everything is touching their nerves, which has been suppressed and suppressed by Li Tang, and they can barely maintain their current status by relying on the right to academic education, and these things that Li Xiao is doing are digging their ancestral graves.

Printing technology has reduced the price of books dozens of times, which will undoubtedly make more people read books, and even the emergence of printing technology has made books easier to print and transmit.

If there are more books when books are cheaper, it will naturally be convenient to run schools, and there will be more people in the world who read, and this newspaper has made them see a new kind of public opinion orientation.

"This Li Xiao must die!"

"But Li Xiao is the secretary and young eunuch, and Cui Zhiwen also joined him last time, but it didn't work. Cui Zhiyi wanted to rob him of his printing technology, but he also ruined his family and lost his official position, which was extremely hateful. ”

One person said with a sneer, "How can it be so complicated, with a person like Li Xiao, you can't come with him openly." Now the land of Gyeonggi is full of disaster victims, and the printing office of Li Xiaozhong Weiqiao has also recruited tens of thousands of disaster victims. You say, "If one of the plague people is not good, they will do everything." ”

"Yes, arrange some people, burn down his printing office, if there are more people, it will be better then. He Li Xiao can't explain it! ”

A few people, you and I quickly discussed the poison plan.

That same evening.

There was an accident at the construction site of the Zhongweiqiao Printing Bureau.

Li Xiao has been busy with the affairs of the newspaper in the past two days, and at the same time is also arranging for Chang'an to open a newspaper shop, so he rests in the Shengyefang house at night.

The sky was bright, the street drums sounded, the gate of Chang'an City opened one after another, and the door of Li's house was banged.

"Yuan Fang, why did you come early in the morning?"

Just finished washing, Li Xiao, who was boxing and exercising in the courtyard, saw Li Yuanfang who broke in in a hurry, and asked with some surprise.

Li Yuanfang's face was gloomy.

"San Lang, something happened."

"Don't worry, speak slowly." Li Xiao looked at his face and knew that something was wrong.

"Last night, someone broke into the construction site of our Zhongwei Bridge, set fire to it, and wreaked havoc."

Li Xiao chuckled in his heart, "How could you find out about this kind of thing, our joint defense team?" ”

"The people who came were not good, the other party had premeditated, they avoided the patrol of our joint defense team, there were a lot of people, and they were divided into several teams to sneak in, carrying arson with them, although our joint defense team found out later, but they couldn't stop it."

"What was the result?"

"Most of the paper mills and ink mills that were about to be built were burned down, all the printing mills were burned, many freshly printed books were also burned, the prepared paper was also burned, and a lot of printing craftsmen were taken away."

"In addition, about one-third of the sheds were burned down, and more than 100 people died and more than 300 were injured in the chaos."

Li Xiaoting's heart was bleeding, and at such a great cost, he was burned by a few fires.

"Did you catch anyone?"

"Even though the dog thieves were fast, we still caught a dozen."

"What about people?" Li Xiao gritted his teeth and asked.

"It's still in Zhongwei Bridge, I've already reviewed it."

"Do you know who is behind the scenes?"

"Yes!" Li Yuanfang said worriedly.

"It's good to know!" Li Xiao is really angry this time!