Chapter 307: The whole city is hotly discussed
Due to Li Xiao's determination to start the first issue, the first issue of "Chang'an News" was actually half sold and half sent, not only Li Xiao, the Yamen of the Baisi Yamen in Beijing, sent people to send the newspaper for free, and even the major restaurants and tea shops in the East and West Cities, and the Qinglou in Pingkangfang sent out a lot.
In addition, he also asked people to set up newspaper columns next to newly built public toilets in Chang'an, and posted newspapers on them for everyone to read for free.
At the gates of the East and West Markets and at the gates of various cities, there are newly established newspaper kiosks.
Buy 3 and get 1 free.
As a result, on the first day of publication, 3,000 copies were actually printed, almost 1,000 copies were sold, and the remaining 2,000 copies were given away.
The next day, Li Xiao continued to have another 1,000 copies printed, and this 1,000 copies were sent to the remaining 20 counties of Gyeonggi outside Chang'an.
Some people think that newspapers can't make a lot of money, after all, it's so cheap that it's only 50 yuan a piece, but where does a newspaper make money like this. The larger the market share, the higher the influence, the more expensive the advertisement sold, and the advertising revenue of the newspaper is the majority.
In fact, making newspapers is somewhat similar to doing the Internet in later generations, with large investment and burning a lot of money, but the realization is slow, so there is only one direction for doing the Internet, desperately making it bigger, and making it bigger quickly, only by making it bigger quickly, can we occupy market share, attract more financing, and continue to burn money to continue to grow bigger, and when they do it big enough, even if they have been losing money, it is actually not a thing, and it will still be very promising.
Lao Kangan finally got rid of the questioning of a group of pit friends, put on his pants and walked out of the public toilet.
With the "Chang'an News" under his armpit, Lao Kangan felt a little more momentum when he walked, and there were few of those pit friends who could read and write.
Regardless of the discussion behind him about how the king of Shang was going to raise troops to fight against Hou Suhu of Jizhou, Lao Kangan walked out of the public toilet, and an old man at the door smiled and pointed to a basin on the side.
Lao Kangan went over and washed his hands.
It was the first time he came to this public toilet, but his impression was very good, especially the old man who guarded the public toilet was very diligent, so he chatted a few words, and learned that this old man stayed in this public toilet every day, and even lived in the room at the door of the public toilet, and had 500 clerks a month, responsible for cleaning the public toilet, and the sanitation of the streets around the public toilet.
Tired is not tired, but you have to clean diligently.
Wash your hands, that old man likes Lao Kang'an, after all, some of the people who sweep the latrine think they are dirty. He took a clean cloth and wiped Lao Kang'an's hands, and Lao Kang'an took out two pennies to the old man when he left.
The old man was stunned, but he didn't refuse, this is not charity.
The stones were still waiting outside, and Lao Kangan rode on a donkey, "I read this newspaper, it's pretty good, I bought it." How to order, I'm going to order it for a year. ”
"If you book for a year, you have to go to the newspaper office in the south of the city to pay the money, and then they will issue a deed receipt for you, leave the address, and they will deliver the newspaper to your door every ten years on time."
"Can't I order it directly from you?" Lao Kangan asked.
"You can also ask our newspaper delivery person to order, as long as you believe us, we can also do it for you."
"You little stone, what do I Lao Kang don't believe, I'll give you money when I go back, you can help me order it."
"Okay, order eight percent off every year, and six copies for thirty or thirty in a Chinese New Year's Eve." The small stone was counted there, which seemed a bit complicated, and it was not calculated for a while.
Old Kangan said with a smile, "Thirty and six copies in a Chinese New Year's Eve, one is forty wen after eight folds, a total of four hundred and forty wen money, I will give you fifteen hundred dollars, and the rest is counted as you running errands for me." ”
"You can give 1,440 yuan, why don't you need to give you another money to do things for you, besides, if we can find customers by ourselves, the newspaper will also reward us."
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Three days after the launch of "Chang'an News", Chang'an City has been well known to everyone in Chang'an City, and the "Fengshen List", which is a supplement, is even more popular.
When have the people of Chang'an seen this model, first-hand news, no need to gossip around, the newspaper will be pushed over as soon as possible. And this serial, with its new mode of ship, makes people can't help but shine and enjoy watching.
Although many people have read it, they say that this thing is not written on the table, and it is all vernacular, but this does not prevent everyone from liking it.
The text is not literary, this thing actually has a few people who care, people say that it is not to write poems to do it, to see the poems, there is also a special poetry page, which is full of classic poems of the predecessors.
The Fengshen list has a general response among officials and scholars, and they feel that it is a bit nondescript, mixing ancient history with myths and stories, and the bull's head is not the horse's mouth.
But what do the people care about these, with the full spread of the god list, more and more people have heard this story, everyone just thinks that this story is good, simple and easy to understand, standing under the newspaper column and listening to those literate people read, they can understand without explanation.
Especially the interlocking plot arrangement, ups and downs, enjoyable.
Just because everyone likes it, now many restaurants, restaurants, tea shops, and Qinglou have accepted the newspapers given free of charge by the newspaper company, and the Chang'an newspaper even provides them with a one-month free newspaper reader. Li Xiao hired a group of literate readers to read newspapers in those big restaurants and tea shops every day, especially the Fengshen Bang, which was the most popular repertoire for newspaper readers.
Although it is published every ten years, and now only the first three chapters of 10,000 words have been published, and they are the same every day, there are still people who can't get tired of listening to them. Some people even came to listen to this god list, they heard it the first day, and the next day they stepped on it and listened to it, and when they heard about it, they had to reward a few.
Chang'an then had a new profession, a newspaper reader or storyteller.
Now many people can be heard talking about the Fengshen List in various restaurants, tea shops, and even Qinglou Restaurants, as well as in the streets and alleys, and Chang'an News and Fengshen Bang have now become hot topics.
Chang'an City said that it was so big after all, and under the marketing hype of Li Xiao, who had a heart, the effect was still relatively strong.
At this time when the whole city was hotly discussed, Li Xiao took advantage of the situation to launch a new project newspaper kiosk in Chang'an.
These newspaper kiosks are located at the city gate, the gate of the fang, the street and other conspicuous positions, in order to be able to set up newspaper kiosks in these places, Li Xiao also deliberately looked for the emperor Li Zhi.
With his status as a secretary and a young eunuch, it was more convenient to see the emperor, who had the duty of serving the emperor, but now he was mainly in charge of the printing office. After personally going to the Taiji Palace and explaining to the emperor the necessity of setting up a newspaper kiosk, Li Zhi generously made a decree to allow the Secretary Provincial Printing Bureau to set up newspaper kiosks in various places in Chang'an.