In the study, Li Xiao seriously thought about the feasibility of running a newspaper.

Relying on Chang'an, the sales of the newspaper should be no problem, after all, Li Xiao didn't think about issuing a million copies or anything as soon as he came, if an issue can issue more than 1,000 copies, then the cost should be relatively low.

Can you sell a thousand newspapers in Chang'an?

Li Xiao estimates that he can, the key is to be cheap, and there must be content.

Sixteen large editions of newspapers, five or six thousand words, if the minimum is guaranteed to be 1,000 copies, then the cost is amortized, each copy will be at least fifty or sixty yuan, if this price is compared with a hand-copied book, it is really not worth mentioning, but if it is a newspaper, it obviously exceeds Li Xiao's psychological expectations.

After all, the newspapers of later generations were very cheap.

Why don't you print this newspaper in the form of a weekly? In addition, the biggest difference between printing newspapers and printing should be content, the book is directly ready-made content, and it can be corrected, but in the case of newspapers, you have to organize and edit the content yourself.

Once a week, with 16 pages of about 5,000 words, Li Xiao wrote down these two newspaper directions on paper, and finally decided that the distribution market of the newspaper and periodical would be Chang'an and Gyeonggi region, and the audience would be bureaucrats, aristocrats, and scholars from Chang'an.

After establishing the audience, Li Xiao felt that if only fifty wen was sold in one period, it was actually not too expensive, after all, fifty wen for ordinary people, it may be a few buckets of corn, and a family ration for many days, but for those bureaucrats and aristocrats, this is really nothing.

It's all about the content.

It has to be attractive, otherwise even if it is cheap, why should people buy it?

After thinking about it all night, Li Xiao went to the Taoist temple in Tamase the next day.

"Running a newspaper? Please join me? Tamase looked at Li Xiao with two panda eyes on his head, and said with some surprise.

That's right, running a newspaper is different from printing books, we publish a newspaper, there will be news and current affairs, there will be court decrees, there will be some poems and songs, and even geographical insights and the like, in short, it is to highlight a word, news, what we do is news. ”

The word news is still relatively easy to understand.

Tamase was very smart, and after a few turns in his mind, he understood what Li Xiao wanted to do.

"I think that after the ten-day issue is compared, the officials in Chang'an will have a ten-day holiday, and we can just issue it at the end of every decade, so that everyone has just time to read the newspaper." Although Tamase felt that Li Xiao's idea was very new and crazy, she felt that her heart was rushing, and she had a strong urge to go crazy with her.

The weekly magazine was changed to a ten-year publication, and Li Xiao nodded after thinking about it. After all, Datang does not have this universal concept of seven days a week, and the officials are all ten days off, and the ten-day magazine is issued, which is indeed more in line with the truth.

"How about signing up for Chang'an News?" Tamase said.

Li Xiao found that Tamase's eyes were shining, and he hadn't seen the light in her eyes for a long time.

"Yes, Chang'an News, although the name is a little more decent, it is quite dignified and atmospheric, I think it is okay."

So, in the Taoist temple of Tamase, Li Xiao reached a consensus with Tamase to establish the first newspaper of the Tang Dynasty.

"I have some industries in Chang'an City, and I'll go back and pick a house to use as a place to run a newspaper."

"Okay, that's the site of our Chang'an Newspaper, how about you as the president and me as the editor-in-chief?" Li Xiao asked.

After asking what is the division of responsibilities of the president and the editor-in-chief, Tamase shook his head, "I am a monk now, and it is not suitable to be the president and editor-in-chief, so I think you should be the president and editor-in-chief." But I can invest money, I can be regarded as a shareholder, just like your Lanxi Academy, I am also a shareholder. ”

Li Xiao thought about it, Tamase's identity is indeed a little sensitive, although if she is willing to be the president of the newspaper, in fact, there is also a propaganda effect that will not be spread, but there will also be some other problems, especially after becoming bigger.

"Okay, then you are a partner of the newspaper, I will be the president, and I will find someone to be the editor-in-chief, and I will be the editor-in-chief. Let's recruit some editors and reporters. ”

After some discussion, the Chang'an News has already taken some prototypes.

There are a total of eight pages and thirty-two pages, but the number of words is no longer about 5,000 words, but changed to 10,000 words, and the layout is still so much, but the paper has become larger, which also means that the layout has expanded, which is much larger than the Tao Te Ching printed now.

To make a large version, it is also for the convenience of reading, and the binding method of the pages is still used, which is also to conform to everyone's habits and let everyone collect it. In any case, paper with words is a very sacred thing in these days.

No one will use the newspaper they have read to wipe their butts or wrap things, in that case, then make it more beautiful.

The newspaper is printed and bound in the same way as a book, but it is much larger than a regular book, so that each page has more content.

As for the layout arrangement, it is still the front page of the news, current affairs, people's livelihood and economy, and so on.

Even Li Xiao has prepared advertising positions.

It is not difficult to say that it is difficult to compile a newspaper, but it is also difficult to say that it is difficult, the key is to see how to position it.

After all, there is only 10,000 words of content, after being divided into several major sections, it is how to fill in the content, and there is no need for any special layout design, and it is already possible to bold and increase the title, no matter what, Chang'an News will become an epoch-making new thing.

The first few pages are current affairs news, of which the front page is, of course, to hear, Li Xiao decided to publish the important things that are happening in the DPRK and China on the front page of each issue, of course, it cannot be decrypted, it must be something that has been made public by the imperial court.

For example, the resignation of several major leaders such as the eldest grandson Wuji before, of course, this is important news. Another example is that the current imperial court is engaged in the repair of Daming Palace with work for relief, which is also important news.

In fact, this kind of important news, the imperial court itself also has, generally the imperial court regularly sends some important court matters to all states and counties in the world through post stations, so that those assassins and county orders can understand the latest developments of the imperial court and keep up with the situation.

As for the section of people's livelihood and economy, Li Xiao thinks that the latest market prices issued by the city orders of the east and west cities of Chang'an can be published.

In the Taoist temple, Li Xiao, as the president and editor-in-chief of the newspaper, began to assemble manuscripts.

And Tamase was also specially hired by Li Xiao as a special writer for the newspaper.

"Which headline to choose on the front page?" Tamase asked.

As the first issue of the newspaper, the first cannon sounded. The headline is going to go off, and the headline on this front page is very important. Li Xiao thought for a while, "Xue Rengui and General Su Lie's expedition to the east has just sent back the good news, they have defeated the Baekje people at the foot of the Zhili Mountain east of Wuzhenzhou, and even broke the three cities of Juchang, Jutuo, and Julie, and now the passage with Silla has been opened, and the Tang Eastern Expedition Water Division has successfully joined forces with the Silla people in the Zhili Mountain. His Majesty has decreed that the newly seized Juchang and other cities will be set up as the governor's mansion of the belt, and Xue Dingfang will still be the governor of the Wuzhen Governor's Mansion, and Su Lie will be the governor of the Governor's Mansion of the belt. ”

This is the good news of the Eastern Crusade that has just been sent to Chang'an, and it is a great success. However, for the time being, only a few people in the court have just knew, and many officials and people in Chang'an still don't know about it, let alone the specific details.

But Li Xiao is a secretary and a young eunuch, and he is just one of the few people who know about it, if he takes this good news as a front-page headline and makes a slightly more detailed report, I believe it will definitely be good.

There is even a special edition on the geography and customs of the Samhan Peninsula at the end.

·······

"San Lang hasn't come back yet?"

Li Zhuang, Wan Niang heard that the west wing room was making trouble again, so she put down the account book in her hand and turned her head to ask Yuenu. Now Cui Yuenu is a person in Li Xiao's house, "Go back to the county, Lang Jun went to the Taoist temple over there, and he hasn't come back yet." ”

Wan Niang hummed and picked up the account book, but she couldn't look at it anymore and put it down again.

There's still a lot of commotion going on over there.

"Yue Nu, you go over and tell Cui Erniang to stop making trouble."

"County gentleman, the slave has persuaded Erniang many times, but she didn't listen at all, and now she heard that she was going on a hunger strike, and the meals sent by the kitchen were poured by her."

When Wan Niang heard this, she became more and more annoyed, so she said, "Since she doesn't eat, then forget it, don't send food today, save a waste." ”

The other side.

In the princess's Taoist temple, Li Xiao has a large stack of paper in front of him, which is the content of the Chang'an News on the front page, most of the pages have been gathered, but Li Xiao also left a page to prepare for some literary serialization.

Although the page of poetry and song has been deliberately opened, Li Xiao deliberately selected some classics in this issue, but he still plans to serialize it again.

Although this year, it is a bit difficult to get on the stage, after all, Tang Legend started after the Tang Dynasty, but Li Xiao still plans to try.

After all, even if the newspaper is aimed at dignitaries and nobles, they will still want to see something new.

But what to write?

Romance of the Three Kingdoms or Dream of Red Mansions, or The Story of the West Chamber, Journey to the West?

There are also pure literature, and there are also popular recreational ones. The Romance of the Three Kingdoms is good, but Li Xiao still has some ambitions, as a newly founded publication, the newspaper needs topicality.

To put it simply, you have to be able to fry and keep an eye on current affairs.

But don't be too indulgent, after all, this book is not for the people in the market, if you write a golden plum or something, then the newspaper will be finished.

Li Xiao thought about it for a long time and felt that the Romance of the Three Kingdoms was good, but it lacked topicality. He thought of Louguandao, and thought of the fierce dispute between the three religions since the Northern and Southern Dynasties.

Thinking about Lou Guandao's generosity before, Li Xiao felt that the Taoist who was now more supported by the imperial court was actually a big VIP customer.

Maybe you can write a book of Romance of the Gods?

The content of this book can be said to be huge, the fantasy is peculiar, the whole book is under the guidance of the mythological world view, telling the historical story of the battle of the ancient Shang and Zhou dynasties, the historical event of the martial king's war in history is mythologized, so as to shape the image of the ancient gods, establish the prestige of the mythological heroes, especially the creation of the genealogy of the gods, so that the historical chaos of the fairy road has a complete system, the upper layer is the fairy road, the middle layer is the godway, and the lower level is humane.

Relying on the historical background of Shang's destruction of Zhou Xing, using King Wu's war as a clue of time and space, from Nuwa's incense to open the book, to the end of Zhou Wuwang Ji Fa's feud with the princes of the countries. Among them, the plots such as Nezha making trouble in the sea, Jiang Ziya going down the mountain, King Wen's visit to Xian, three robbing the god list, and the fighting methods of the immortals show the rich imagination of the ancients: soaring clouds and fog, calling for wind and rain, moving mountains and seas, sprinkling beans into soldiers, water escape, earth escape, hot wheels, fire spears, etc.

In particular, this book carries forward the Taoist system of Taoism, respects Taoism, and there is Buddhism in the book, among which the transcendent status of the Burning Lamp Taoist, (Burning the Ancient Buddha, the Buddha before Shakyamuni Buddha, the past Buddha), the detention of Sun (detention of Sun Buddha, one of the seven Buddhas, the status is equivalent to that of Shakyamuni Buddha), Cihang Taoist (Guanyin Bodhisattva), Manjushri Guangfa Tianzun (Manjushri Bodhisattva), Fuxian Zhenren (Fuxian Bodhisattva) have all become the disciples of Yuan Shi Tianzun, Taoism is high, and even the head of the five emperors, Xuanyuan Yellow Emperor's teacher Guangchengzi is also ranked in the Yuan Shi Tianzun.

In fact, this is equivalent to Lou Guan Dao's Lao Tzu Hu Jing, etc., depreciating the Buddha and worshipping the Tao, which is the dispute between the Tao and the Buddha.

Today, it is Li Tang who is in the world, and Li Tang respects Taoism more, although it has not dealt a blow to Buddhism, but the Buddha is indeed inferior to Taoism now.

For Li Xiao, in fact, he is an atheist himself, but he is a person of faith, but he does not believe in Taoism.

However, although he doesn't believe in God or Buddhism, who makes Lou Guandao a big customer now. People have always been very rare even the dry Lao Tzuhua Hu Jing, if you come to this god list, it is estimated that Lou Guanzong will not have to sponsor and support it?

Although the book Fengshenbang was written in the Ming Dynasty, the earliest prototype can be traced back to the Pinghua of the Southern Song Dynasty, and like Journey to the West, in fact, this is a work that has been passed down among the people for hundreds of years and has been continuously reprocessed by art.

This book was written in the Ming Dynasty again, and there are inevitably a lot of fatalistic and other points of view, as well as views such as red face and trouble, women are fox spirits, etc., but Li Xiao feels that the whole book is still good, after all, this is a history plus mythology, and there is a certain historical archetypal basis for the Tang people, especially to add the mythological elements of Chongdao that are now more respected by the imperial court, I believe it will definitely be popular.

Especially this obvious worship of the Tao and suppression of the Buddha will inevitably create a breaking point.

At that time, if there is a debate between immortals, Taoists and Buddhists, how exciting will it be, this topic is together, and I am afraid that the newspaper will not sell?

Tamase sat opposite Li Xiao and wrote a manuscript, and suddenly found that Li Xiao was sitting there smiling very obscenely.

"What are you laughing at?"

Li Xiao came back to his senses and said, "I thought of a better idea, I want to leave some pages at the back of the newspaper to serialize." ”

"Serial?"

"That's right, serialized god list!" Li Xiao smiled and briefly introduced the content of the god list to Tamase.

With King Wu and Shang and Zhou dynasties as the historical background framework, it is described that the heavenly immortals are divided into two factions to be involved in this struggle, supporting King Wu's teachings and helping King Wu's teachings. The two sides sacrificed treasures and fought several times, and finally the king failed to burn himself, and Jiang Ziya sent the dignitaries who died in the battle on both sides one by one.

"It is said that during a sacrifice, the king of the earth ignored Nuwa, the beautiful mother of the earth, and he blasphemed the gods and made a lewd poem·······