Chapter 19: Advance to the capital

Liang Feihan is full of aura in the hometown of the six ancestors of Zen Buddhism, Huineng, and countless children in the hometown of the six ancestors, with dreams, full of innate genes to go out and do a career, and exude the spirit of "boundless career, advocating gratitude, pioneering and innovative, self-confidence and self-improvement".

The opportunity came from a time when Liang Feihan received an agricultural expert group from the province at the Fengdu Hotel.

After three rounds of drinking, people are more excited. When the experts learned that Liang Feihan Chicken Co., Ltd. has achieved remarkable results with a unique "company + farmer" business model, with 100,000 linked chicken households, 1 million three yellow chickens sold annually, and established its Fengdu chicken kingdom, Chen Riyuan, a doctoral supervisor from Huanong University, stood up and said: "Mr. Liang, you can now be regarded as the commander of the group chicken who strategizes among the millions of chickens and wins the thousands of miles of market." Ha ha! It's a bit interesting, this is really a bit like our party's revolution in the countryside back then, from the spark in Jinggangshan to the trend of becoming a prairie fire surrounding the big city! Chen Riyuan said as he walked over to Liang Feihan to toast.

"Mr. Liang, borrow your wine today, and I will toast you three glasses. The first cup, for your career to do a prosperous job; The second cup is a high-quality yellow chicken sold all over the country; In the third cup, I hope that Mr. Liang's branch will be set up in the capital BJ. As soon as Chen Riyuan finished speaking, he poured three full glasses of wine into his stomach in one go.

Chen Riyuan's words made Liang Feihan's heart pound.

Outside the window, there is a hometown moon, and a cup of hometown tea on the table. Liang Feihan was eager to try to open the branch to BJ, and returned to his hometown from BJ and other places. In more than half a month of market research, a phenomenon worth pondering was found: in 1982, under the advocacy of the then ******, BJ Animal Husbandry Bureau and China Animal Husbandry Group jointly invested in the establishment of BJ Huadu broiler joint venture, which opened the prelude to the development of China's broiler industry. In line with the original intention of promoting broiler production in China and enriching the vegetable basket of the capital's citizens, the BJ Municipal Government proposed to Huadu Broiler Company the grand plan of "slaughtering and processing 10 million broiler chickens every year, so that each citizen of the capital can eat one chicken per year". However, this ambitious plan is far from being realized.

The ancients said: "No chicken is not a feast". This shows that chicken has been loved by people since ancient times and has a pivotal position in the food industry. China is the second largest producer of poultry meat in the world, and it is obviously not enough for the citizens of the capital to eat only one chicken per person per year. During the investigation in Beijing, Wang Yuhua's example of delivering fresh chickens to the BJ market strengthened Shi Feihan's self-confidence in opening a branch to BJ.

Wang Yuhua is an ordinary rural woman in Lugezhuang Village, Daxingzhuang Township, Pinggu County, BJ City. In 1987, when Wang Yuhua had just arrived and was established, he saw that the supply of broilers in the BJ market was in short supply, so he had the idea of sending fresh chickens to the BJ market. She built a simple house of less than 40 square meters in her yard to raise chickens, which is similar to the experience he had when he started raising chickens.

Obviously, one or two chicken companies and one or two large chicken farmers are far from meeting the needs of BJ citizens for chicken.

How to transform and upgrade to create a good chicken raising and supply industry chain in the BJ region? How to change the situation that BJ citizens can only eat one chicken a year? The concept of an industrial complex slowly formed in Liang Feihan's mind: around the value chain of the chicken industry, from the provision of hatching chicks, medicines, and feed to the sales of finished products (broilers), financial settlement, and the warehousing, transportation, distribution, distribution, commodity inspection and other functions involved in this process are integrated to form a complete industrial chain, and adopt a combination of online and offline methods, so as to build a green ecosystem for the industry of Wenshuhan Chicken Co., Ltd., and truly promote the transformation and upgrading of chicken breeding to achieve industrialized operation.

Breakthrough, leapfrog, Liang Feihan can't wait!

The pace of the pioneers was firm and hurried, Liang Feihan led the team to start a research and site selection trip, and finally stopped at Tugou Village, Xiaotangshan, CP District, BJ City. Tugou Village, Xiaotangshan, CP District, BJ City, known as "BJ Xiaotangshan", warmly embraced this chicken commander from Liantang Village, a new paradise of GD, with open arms. Liang Feihan is far-sighted, extraordinary, pioneering and enterprising, conforms to the trend, and will perform a song of struggle on the bank of the Yangtze River with the mind of "extending the wind from all directions......

Three hundred miles of Xinxing River twists and turns, flows north day and night, along the mountains and ravines, all the way to the pass and pass, rushing to come! Liang Feihan's expansion and chicken industry chain industry are like this emerging river that rushes through the pass, tenaciously fighting, crashing through the mountain gate, and going to the waves of the metropolis. With the entrepreneurial "four thousand" spirit of "speaking a thousand words, stepping on thousands of mountains and rivers, trying every possible way, and enduring thousands of hardships" of the people of Liantang Village, they bravely marched into the capital to promote Liantang Village, expand the chicken industry chain, and beat the war drums of this war.

The chicken industry chain in Liantang Village has sprung up from scratch, from small to large, and has grown strongly. A number of integrated projects such as Fengdu aquaculture, feed processing plants, and lean pig breeding have been settled in Fengdu Breeding Park. Three-yellow chicken, lean pigs and other high-quality products are exported to RB South Korea and Southeast Asia. According to statistics, in the mid-to-late 80s, more than 10 projects have been implemented in Fengdu, Liantang Village, a hot land for investment, and more than 100 million yuan of funds have been introduced. All these achievements are soaked in the painstaking efforts of the people of Liantang Village and shine with the demeanor of entrepreneurs.

To create the history of China's modern chicken industry and open the transformation and upgrading of chicken farming to realize the transformation and upgrading of the industrial chain in the future, Liang Feihan has begun to take off on land that has attracted the attention of the world!