In the first spring of the 90s, it was a shining day in the history of GD Liang Feihan Group Co., Ltd. On that day, the mountains behind Liantang Village were colorful, the fields were green, and the sky showed a clean and transparent "blue", in the Fengdu Hotel on the shore of the beautiful Tianhe River, Liang Feihan, chairman of GD Liang Feihan Group Co., Ltd., showed the world a magnificent picture of "expanding the chicken industry to the north and south of the river, and expanding to the capital of the motherland BJ to create and realize cross-regional, cross-provincial and cross-regional development".

Soon after the opening of the BJ branch of GD Liang Feihan Group, at the BJ National Convention Center where dignitaries from all over the country and the top 500 industrial and commercial giants in the country gathered, Liang Feihan, chairman of GD Liang Feihan Group, who was invited to attend the meeting, was in tears in the warm applause, and excitement and pride rippled in his chest.

"Promote regional economic integration" and "promote the innovative development of chicken industrialization management......

How to solve the risk of fragmentation of regional economic cooperation? How to promote regional economic integration", "promote the innovation and development of chicken industrialization management, and seek new growth momentum?" How to achieve linkage development? ……

Liang Feihan expressed his views at the meeting: regional economic integration is the bloodline of social and economic activities. The poultry industry is responsible for a thriving economy. The economy is developed and the country is prosperous. The key to the construction of regional economic integration is to "implement the integration of the national chicken industry" and inject new blood into the national economic integration......

Liang Feihan's views were endorsed by the industrial and commercial giants attending the meeting.

The big era needs a big pattern, the big pattern needs a big wisdom, and the big economy needs a large-scale ......

One day in the late autumn of 1992, Liang Feihan came to the Ministry of Agriculture from the BJ branch of GD Liang Feihan Group at the request of the Ministry of Agriculture, and put forward his own suggestions on the implementation of the integrated construction of the national chicken industry.

It was already evening when I came out of the office building of the Ministry of Agriculture on the side of Chang'an Street, and the evening breeze was blowing on the wide Chang'an Street, and the lights were first shining. Liang Feihan, who was sitting in a car and walking through the traffic, looked at the solemn and majestic unfamiliar buildings passing by outside the car window, and his heart was still surging and his thoughts were unsettled.

At this moment, those self-questions that have knocked on the atrium many times echoed in his ears again: what factors or motivation made him "never regret the gradual widening of his belt" in recent years, and tirelessly focus on the field of national chicken industry integration to explore and struggle? What are the factors that make Fengdu's chicken industry grow out of nothing and make achievements? What are the factors that make Fengdu develop and grow in the competition of strong competitors, and the branch has opened to the capital BJ area? Where is his aircraft carrier headed? ……

In 1985, that is, in the Pearl River Delta set off the tide of reform and opening up, Liang Feihan resolutely started his original intention of raising chickens from the door of Liantang Village, is not based on the determination to change the traditional family-style chicken raising model, change the backward mode of block management, and establish a new type of chicken industrialization operation model that meets the core needs of the market?

That year, who else could have such a deep feeling than Liang Feihan, who has been in the chicken industry for a long time? As an inseparable from social and economic activities, the chicken industry plays a pivotal role in a country, a nation, and people's lives.

Since the day when Liang Feihan created a precedent for Fengdu's chicken industry, the two keywords of "responsibility" and "passion" have been with him, enabling him to lead the Fengdu Army to overcome difficulties and succeed step by step.

A clear conscience is Liang Feihan's life creed. To have a clear conscience, you must have a strong sense of responsibility. Being a man and doing things is not to be vigorous, but to do your best. When the night is quiet, whenever he recalls the past, he can have a clear conscience, and what he is most afraid of is not being able to live up to others, worrying about disappointing others' expectations.

At the beginning of the opening of the BJ branch, in order to meet the demand of the citizens of the capital for high-quality three-yellow broilers, Liang Feihan specially used a container that was much higher than the cost of raising for shipping. After the delivery of the goods, he immediately took a plane to BJ to pick up the arriving containers, and personally commanded the unpacking and loading of the car, and handed over the car to the BJ branch. After the completion of the report, a summary report was also written, which described the areas that were prone to problems in each key link one by one, and provided effective guidance for the next business. It is this sense of responsibility and action that enables the fledgling GD Liang Feihan Group Co., Ltd. to smoothly undertake and expand the business of BJ Branch.

In the journey of BJ Branch's business expansion, Liang Feihan often admonished himself: A person's ability is big or small, but he must have a sense of responsibility. With a sense of responsibility, thinking, and action, we will definitely be able to do things well. "Attitude determines height" has become his motto to expand his territory.

Passion is another important factor in the growth of the group company. In 1979, Leung Fei Han decided to set up Liang Fei Hon Chicken Co., Ltd. in Liantang Village, but faced the challenge of lack of funds.

Shi Feihan carefully calculated the factory, chicken coop, seedlings, equipment, feed, medicines, etc., and it would take 50,000 yuan to run a small-scale chicken company. He borrowed money from banks, but it was at a time when the bank was shrinking and controlling credit. However, thanks to his good father, in the end, Liang Shirong solved the problem of lack of funds for him.

In this way, Liang Feihan built a row of chicken coops and a simple chicken company with bamboo on the side of the mountain behind the village, and began his arduous entrepreneurial journey.

Finally, Liang Feihan Chicken Co., Ltd. and the first batch of more than 50,000 broilers linked to it are about to go on the market, and if they can't be sold, they will shake the morale of the army or even be eliminated. Many people are looking at Liang Feihan worriedly, will Liang Feihan be able to successfully sell the first batch of 50,000 broilers? Life hangs by a thread, crises lurk, life and death, reality does not need tears, heroes in the world, who else can I be! Liang Feihan did not flinch, actively fought, carefully arranged, divided labor and cooperated, and with the spirit of holding the sand into a regiment full of passion, he swore to go on the expedition and began a decisive battle. A miracle really happened, and the first batch of 50,000 broilers was sold in the whole city in less than 10 days! Excluding costs and other expenses, the profit is nearly 100,000 yuan! The deep Liang Feihan left tears of excitement along with many employees at this time.

With passion and wisdom, he learned from and adopted the "company + farmer" model, and Liang Feihan Company provided chicken seedlings, feed, medicines, technical guidance and training, etc., and unified recycling of commercial chickens, forming a community of interests shared by the company and farmers with risks and interests, organizing scattered farmers, and turning a large number of inefficient and small-scale farmers from the state of stragglers into a joint force, so that farmers can truly participate in industrialized competition and develop large-scale chicken raising. The "company + farmer" model has enabled his company to achieve a significant increase in business scale and economic benefits.

Someone once asked Liang Feihan curiously: "As a private entrepreneur, how can you be willing to spend so much energy, material and financial resources every year to hold training courses and seminars, and set up a chicken champion award fund and scholarship?" Aren't you afraid to cultivate more competitors? ”

Liang Feihan replied with a smile: "Actually, my idea is very simple, our country's high-tech is not as good as the developed countries, we are determined to change the current situation of China's backward "three rural", as a bridge between production and consumption of the chicken industry, the scale is huge, involving a wide range, it is difficult to promote only one or two chicken groups, we must awaken all aspects of the whole society to understand and attach importance to the "three rural" problem, attach importance to the chicken industry, the use of modern advanced technology to implement enterprise, base production, this industry can progress, to develop. As for cultivating competitors, I believe that the progress of a society or an industry is to compete, and only competition can enable the company to continue to play the innovative and enterprising spirit of 'no matter how big or small it is, always half a step ahead'. ”

This is Liang Feihan's "inclusive wisdom", which is the broad-mindedness that a private entrepreneur and leader must have!

Liang Feihan is engaged in a career that shines with tears, and this is how Liang Feihan's brilliance was created and quickly extended to BJ, which pioneered the development of large-scale chicken farming in China's rural areas......

The bright light is lit, the mission is ahead, China's deepening rural reform of the emergence of chicken raising to achieve a milestone in the industrialization of the GD Liang Feihan Chicken Group Co., Ltd. has risen proudly in the east of the world - the hometown of the six ancestors of Zen Buddhism Hui XX County!

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