Chapter 26: Ideas for the Next Step (2)

"Actually, another reason why I didn't choose Ford is that I can't buy Ford shares in the public market now (Ford shares were only publicly listed after World War II, but the Ford family still has a controlling stake through a large number of B-class preferred shares), and if I buy other people's shares privately, it will cause unnecessary misunderstandings and troubles...... "Ford's dividends have been very eye-catching in recent years, so the information I gathered shows that their internal stock prices are very high." ”

"It's not difficult for you to really want Ford shares, especially if the quantity is not large......," Antonio reminded, "The lord is in charge of the Ministry of Transportation, and Ford is said to have the desire to set up a factory in Europe, and is more willing to promote Ford products in Italy, so it is not difficult to buy some Ford shares privately, and there will even be a big discount - this is the matter of the master's words!" Anyway, you just want to invest financially, and you don't want to covet any board seats. ”

"Forget it, it's still GM, I can't afford to get Ford shares in this way, the introduction of Ford to Italy will definitely have a head-on conflict with the Agnelli family, I don't want to cause this trouble for the time being, I still have a lot of industries that need their support, not to mention anything else, now to engage in civil aviation, to transform bombers for civilian use is inseparable from Fiat."

Antonio nodded with satisfaction, the young master seemed to be very cautious and measured about this matter, he thought twice, recognized Contini's investment logic of paying attention to the automobile industry and buying GM shares, and then asked: "It's too scary to buy GM for more than 10 million, are there any other optimistic companies?" ”

"There was also a joint venture between GE, AT&T and Westinghouse Electric (later renamed Westinghouse Electrical), a radio company in the United States."

"What kind of company is this?" Antonio frowned, "I know about GE, AT&T and Westinghouse, but I don't know about this new company they jointly founded." ”

"This is a new company in charge of the use of radio technology, such as radio and ......radio," Contini explained, "although these things have not been seen in Italy, and they have not been promoted in the United States, but the commercial prospects are very considerable, the radio is actually a gramophone that automatically receives signals and emits sound, and the radio station can make sound when it gives the signal, and the gramophone record has a very narrow range of applications, and it is recorded in advance, and the radio is extremely widely used, and it can also be transmitted in real time and interactive communication, which is much more active than the record. You can think of a radio as a newspaper sent over the radio...... Not in words, but in sound! ”

Antonio finally understood: this is a new medium, the company is not important, the important thing is actually the content and the channel! The reason why these three top electrical companies in the United States were jointly created is because they all see room for development, and they don't want to kill each other, so they join forces.

"Radios are a little bit expensive at the moment, but they're much cheaper than cars, and I expect every family to have one. In addition, radio stations can also broadcast advertisements, which are better than newspaper advertisements, after all, newspapers fail if others do not buy advertisements, while radios will continue to be advertised as long as they are on. "Not everyone is qualified to promote radio, but since this company is a joint venture of three of the most famous electrical companies and has the official support of the U.S. government, it can be seen that it will grow rapidly!" ”

"You're going to start a radio station in Italy?"

"Radio has to be done, and radios have to be sold...... Sell domestic radios! ”

"Do you have an ideal partner to work with?"

"Yes, Mr. Marconi, who is currently developing his career in the UK, and his Marconi wireless telegraph company, he has just started BBC Radio!"

Antonio was taken aback: "Young Master, isn't your starting point a bit high?" ”

Is it high to work with Marconi? High, of course! Marconi is a world-renowned inventor, won the Nobel Prize, and founded the Telegraph Company in the United Kingdom, with a string of patents, and the company is also very large.

"But I am confident in convincing him, because Mr. Marconi is first and foremost Italian, and he went to England because he could not use his skills in Italy, and did he not come back to serve his country in the last war?" Contini winked mischievously, "Besides, don't you still have a father?" The two of them had a friendship when they were serving in the Navy, even for the sake of my father's face, he shouldn't refuse to cooperate with me, right? ”

In Contini's mind, commercial interests alone can't trap Marconi, only invention can do, but now he has something that can trap Marconi: radar! Marconi talked about the initial idea of radar during his academic exchange in the United States this year, and the principle and device described in Contini's last letter greatly aroused Marconi's interest, and this was the key to success.

"As for radio and radio, it would be good to copy it from Britain and the United States, the radio station will imitate the BBC setting, and the radio will refer to the American system, and there is no need to be too unconventional in this regard, because now technology is not the focus, content and channels are!"

As soon as he said this, Antonio reacted: now that Mussolini is in power, he will definitely manage the broadcasting field to the death, Contini and the old Ciano are their own people, and it is not a problem to open a radio station, it will inevitably be a green light all the way; If it were an American or an Englishman, how could he casually allow them to open a radio station in Italy?

"GM and U.S. Radio are the most important investment targets, and in order to reduce risk, I will also consider diversifying in the electrical sector (Electrical-3), the chemical sector (DuPont), the pharmaceutical sector (Johnson & Johnson), the petroleum sector (Mobil and Chevron), and the infrastructure sector (U.S. Steel, Alcoa), but as much as possible, ...... through the public market or participating in IPOs."

Radio Corporation of America was a super bull stock in the stock market frenzy in the 1920s, the stock price was only more than $1 at the time of the IPO, and it was more than $2 in 1923, and the highest rose to $6 during the period, if you think that buying for $1 and throwing away for $6 is a god operation, then the market will make you stunned in 2 years - the stock price will break through $50 in 1924, and will exceed $300 (compound price) in 1929 when it is the craziest, rising until you doubt your life!

Of course, Contini would not dare to say this, and he is not God, how dare he deduce this trend? Last time, I suffered a loss in the matter of the law being promulgated later than the statement.

Antonio did not know the logic behind his investment, and only asked: "Do you need to seek cooperation with the country, especially the Ministry of Transport?" ”

"No, I'm just a financial investment, quietly being a small shareholder waiting for dividends and stock prices to rise, I won't expect business cooperation and board seats, that would be too dangerous for me, it will be torn apart by large conglomerates, if you want to introduce American companies, you must not target this kind of giant players, and there is no concern at all about finding some small companies with potential - of course, you must first make money, and then say, Americans only like green tickets."

"You persuaded me, I'll send a telegram back to the master, it would be better if the young master could write a letter himself......"

"I've already written it!" "I've been writing about these things these nights these days, and I'm also going to write about some industries that I plan to invest in and build entities, and I'll report to him in detail after I return to China, I have a lot of ideas now, but unfortunately the money is too little, and I can't do anything without money in this era!" ”

Antonio looked at him with a surprised face: "Young master, more than 10 million US dollars, a lot, and all of them are cash, Italy does not rely on banks now, I am afraid that the five people who can directly take out this cash will not be able to make it up." ”

"But the industry I want to invest in is very big and has a lot of ideas." Contini sighed, "Time is running out......"

"You're only 19 years old, not 49! At your age, I can't even pay $10 million! The lord and the family have accumulated for so many years, and they haven't earned much in a week this time, if you say that time is not waiting for me, what will others do? Antonio laughed, "Let's take it one step at a time, it's better to set a small goal first......"